Of late, Social Media has seen a surge in the amount of content that is being created and consumed.
Whether it is educational, or promotional, the content is evolving and the saturation is making it increasingly difficult to reach your audience.
One content format that is working really well is social media videos.
Videos are here to make a significant impression on your audience, even in such massive clutter.
Videos are mobile-friendly, easier to understand & actually are proven to bring better results as compared to other formats on social media.
Social Media is continuously changing the way of communication & consuming information.
Research says that visual content is 40 times more likely to get shared than all-text content.
Safe to say, Video Content is what any Content marketer should be looking at on an immediate basis.
And there are Statistics to back it up. Online videos are projected to generate more than 82% of all consumer traffic by 2022.
Large organisations are focusing more on their social media video strategies as it’s the most engaging communication channel for their audience.
Small Businesses have already started using social media platforms to their advantage.
Compelling Videos are proven to get higher engagement & build a better connection with your audience.
There numerous elements that can enhance the experience of social media videos. These elements include subtitles, optimum length, structure & sound etc.
And if you incorporate all of these things well, you will be able to explain a lot of detailed information only in a short span of time.
You need to start considering social media videos as an option for going forward & achieving social media success – whether it is for driving awareness, education or conversions..
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Why is Social media video content easily replacing the traditional television communities?
One big reason why social media videos draw more traction than the traditional TVC’s is that the discoverability of social media videos is interest-based, native and is less intrusive than a TVC.
If you think about it, you will realize that traditional media provides value through subsidizing low-cost content, such as TVC’s and Radio programs & in compensation to that they keep on interrupting our day by explaining us about their products.
But in Social media rather than disrupting the conversation, you can become a part of it.
This uniqueness of social media is making people come on-board & leverage its power.
Brands are building their community on social media, where anyone can join & share interesting tips, ask question & get support etc.
This is not really possible on traditional television.
There are a lot really eye catching & amazing video content out there these days, but the good news is there are many ways to make your video stand out from the rest of the content.
Here are 5 tips to Make Compelling Social Media videos
It’s not an Ad. It’s a Story.
Storytelling invokes powerful emotions in the heart of your audience, and that’s what you want to do.
Your story shouldn’t be very complicated; your main focus should be to only making a single point clear.
The Hook should come early
Make sure that your video Intro should be really catchy, it should cultivate curiosity in the minds of your viewers as to what could happen next.
The first few seconds of your social media video is supposed to capture viewers’ attention & encourage them to watch till the end.
Animations get a lot of attention
Animated videos are gaining a lot of popularity in 2020.
A clever use of animation can make your videos more appealing to the viewers.
Animated videos have the ability to convert complex topics in a clear & engaging way.
Focus on Content Quality
Quality is over Quantity is what you should aim for. And there is no doubt in it when it comes to social media.
If you want people to fully consume your video, then there is nothing better than high-quality content. Don’t get me wrong, by ‘quality’ I don’t mean you need cinematic films and expensive equipment.
I merely mean the quality of content that is being represented in the video. It has to add value to your viewer or entertain them.
It could be shot with bare minimum equipment like a mobile phone and an entry-level collar mic.
Have a proper Call-to-action
A great video is Pointless if it doesn’t include a good Call-to-action helping to meet your business objectives.
Always include a strong Call-to-action at the end of your videos, after all you put all your efforts to create that high-quality content, so you should get you objectives fulfilled.
This Call-to-action has to nudge viewers to take an action based on the content they saw in the video. This is the way you can complete the circle as a marketer.
This action could be a website visit, sharing their lead with you, buying your product or visiting your store.
We hope this article helps you take your baby-steps towards creating some great video content.
Remember, it is not important to create cinematic films. It is rather important to tell visual stories about your business, or a personal brand.
That is what will strengthen your connection with your audience and help you gain a lot more ROI from your social media efforts.
This article has been written by a Contributor for Young Urban Project and not by the Young Urban Project team. If you want to become a contributor, you can send us an email at hello [at] youngurbanproject [dot] com with the subject line – Contributor and mention the topic you want to write on in the body.