Performance Marketing

A/B Testing vs Multivariate Testing: What are they and how to use them 1

A/B Testing vs Multivariate Testing: What are they and how to use them

Newsletters, Performance Marketing / By

In the ever-evolving world of performance marketing, staying ahead of the competition requires continuously improving your strategies. And at the heart of optimization lies testing. By leveraging the power of A/B testing and multivariate testing, you can unlock valuable insights into what resonates with your audience, drive higher conversions, and supercharge your marketing efforts. In …

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What is Customer Lifetime Value (LTV) and How to calculate it 2

What is Customer Lifetime Value (LTV) and How to calculate it

Performance Marketing / By

As a digital or performance marketer, understanding the value of your customers is essential for making informed decisions about your marketing and sales strategies. One important metric that can help you measure this value is Customer Lifetime Value or LTV. In this blog, we’ll explain what LTV is, why it’s important, how to calculate it, …

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Performance Marketing vs. Digital Marketing: What's the Difference? 3

Performance Marketing vs. Digital Marketing: What’s the Difference?

Digital Marketing, Performance Marketing / By

As the digital marketing ecosystem continues to grow, it’s important to understand the different approaches to get maximum impact for your marketing efforts. Two popular approaches that are in high demand today are performance marketing and digital marketing. Performance marketing is a data-driven approach that focuses on driving specific valuable business actions, such as lead …

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growth marketing job opportunities

Introduction to Growth Marketing and Job Opportunities in the field

Performance Marketing / By

Growth Marketing or Performance Marketing is a form of data-driven digital marketing that focuses on identifying & testing strategies that bring growth to a business. It is a constant process of experimenting with different marketing tactics, analyzing the results, and iterating to improve performance. The role of a growth marketer is to always look for …

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