benefits of content marketing

With the time spent of consumers shifting primarily on digital, there is a paradigm shift marketing and advertising industry is seeing. Marketing a few decades back made good use of channels like direct mail, print, TV, Out of Home etc. While these were the prevalent channels, they were focused on short-term impact. With the advertising

7 REASONS WHY CONTENT MARKETING IS IMPORTANT FOR ANY BUSINESSRead More »

blog post vs article

For every aspiring content writer, what’s important is to have a flair in writing in every format. And for every website owner, it is important to choose the right content formats to post on their website. Whether it is copywriting, blogs, articles, website content, email marketing, or white papers, a content writer should adapt according

Is Writing a Blog Same as Writing an Article in Digital Marketing?Read More »