Puneet Tandon

Building a Product Launch Plan for New Product Marketers: Step-by-Step

Launching a new product is a significant milestone for any business, especially for new product marketers. This comprehensive guide will walk you through a step-by-step product launch plan, ensuring you cover all essential aspects to make your product launch successful. With a focus on experience, expertise, authority, and trustworthiness, this guide aims to provide actionable […]

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B2C vs D2C: Key Differences between e-commerce models and which is better

E-Commerce / Puneet Tandon

B2C (Business to Consumer) and D2C (Direct to Consumer) are prevalent models in today’s e-commerce or retail industry. While they might seem similar at first glance, they have distinct differences that can significantly impact the business strategy, operations, and customer relationships. In this blog post, we will get into the nuances and understand the differences

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Organic Marketing vs Paid Advertising – What should a brand focus on

Digital Marketing, Newsletters / Puneet Tandon

Let’s settle the debate! In the fast-paced world of digital marketing, one question often sparks heated debates among marketers: Where should brands focus on – organic marketing vs paid advertising? It’s a topic that has garnered significant attention, with compelling arguments on both sides. In this blog post, we’ll dive deep into the realm of

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A/B Testing vs Multivariate Testing: What are they and how to use them

Newsletters, Performance Marketing / Puneet Tandon

In the ever-evolving world of performance marketing, staying ahead of the competition requires continuously improving your strategies. And at the heart of optimization lies testing. By leveraging the power of A/B testing and multivariate testing, you can unlock valuable insights into what resonates with your audience, drive higher conversions, and supercharge your marketing efforts. In

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Will Apple bring back Metaverse with Vision Pro?

Newsletters, Technology / Puneet Tandon

Apple, the tech giant known for revolutionizing various industries, made waves at the recent WWDC23 conference (held on 5th June 2023) with a series of announcements. While several updates across their product lineup captured attention, one announcement stood out among the rest—the introduction of their highly anticipated mixed reality headset, Vision Pro. The Vision Pro

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How to do an SEO Audit – Comprehensive Guide to Boosting Your Website’s Performance

Search Engine Optimization / Puneet Tandon

Introduction In today’s digital landscape, search engine optimization (SEO) plays a vital role in improving your website’s visibility, attracting organic traffic, and driving business growth. An SEO audit serves as a critical health checkup, allowing you to identify areas for improvement, discover optimization opportunities, and stay ahead of the competition. In this comprehensive guide, we

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What is Customer Lifetime Value (LTV) and How to calculate it

Performance Marketing / Puneet Tandon

As a digital or performance marketer, understanding the value of your customers is essential for making informed decisions about your marketing and sales strategies. One important metric that can help you measure this value is Customer Lifetime Value or LTV. In this blog, we’ll explain what LTV is, why it’s important, how to calculate it,

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Youtube video ad best practices: ABCD Framework

Performance Marketing, video marketing / Puneet Tandon

YouTube is the 2nd most popular website in the world, with over 2.6 billion monthly active users (MAUs). This makes it a perfect platform for any business to reach a vast and diverse audience. YouTube video advertising is a powerful way to promote any product or service. Youtube video ads are engaging, highly targeted, and

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7 Reasons why you need a Landing Page

Digital Marketing / Puneet Tandon

As a digital marketer, you already know the importance of having a strong online presence to attract and convert potential customers. While your website is undoubtedly a crucial element of your online strategy, have you considered creating a specific landing page to promote your products or services? A landing page is a standalone web page

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Performance Marketing and Digital Marketing: What’s the Difference?

Digital Marketing, Performance Marketing / Puneet Tandon

As the digital marketing ecosystem continues to grow, it’s important to understand the different approaches to get maximum impact for your marketing efforts. Two popular approaches that are in high demand today are performance marketing and digital marketing. Performance marketing is a data-driven approach that focuses on driving specific valuable business actions, such as lead

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