digital marketing

Performance Marketing vs. Digital Marketing: What’s the Difference?

Digital Marketing, Performance Marketing / By

As the digital marketing ecosystem continues to grow, it’s important to understand the different approaches to get maximum impact for your marketing efforts. Two popular approaches that are in high demand today are performance marketing and digital marketing. Performance marketing is a data-driven approach that focuses on driving specific valuable business actions, such as lead …

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Why learn digital marketing

Why should you learn Digital Marketing as soon as possible?

Digital Marketing / By

Digital Marketing is getting a lot of attention these days. Many people have joined the Digital Marketing bandwagon and are learning the tricks of the trade. However, some still wonder if it is worth the hype or a mere fad that would pass eventually. However, digital marketing is not just another profession. In the contemporary …

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