Lata Pal

A Guide to Digital Marketing Roles and Responsibilities 

Digital marketing has transformed how businesses connect with their audiences. Today, a strong digital marketing strategy is no longer optional; it’s essential. But being a part of the exciting yet complex world of digital marketing can be daunting.With so many roles and responsibilities, it’s crucial to understand what each entails to build a successful online […]

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The Scope of Digital Marketing

Marketing techniques keep on evolving every year. From newspapers to mobile phones, we have come a long way. But one thing remains clear: traditional methods are no longer enough and Digital Marketing is crucial for business success. It’s a powerful tool that has revolutionized the way businesses connect with their target audience. What is Digital Marketing? Digital marketing

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Step by Step Guide to Understanding Digital Marketing Process

Step by Step Guide to Understanding Digital Marketing Process Digital marketing is an important part of modern business strategy, that allows companies to reach a vast audience, engage with customers, and drive sales in a cost-effective manner. This guide will walk you through the fundamental steps of the digital marketing process and help you build a

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45+ Best AI Tools for Digital Marketing to improve productivity and drive results 1

45+ Best AI Tools for Digital Marketing to improve productivity and drive results

In digital marketing, artificial intelligence uses capabilities such as data collection and analysis, language processing, and machine learning to understand customer behavior and automate marketing tasks and decisions. AI encompasses a range of technologies that enable machines to mimic human intelligence, learn from experience, and make data-driven decisions. Digital marketing makes use of artificial intelligence

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