Live Cohort-based Program
12-week Advanced Digital Marketing Course Online
Whether you're seeking to enhance your digital marketing skills or want to jump on a new career path, our Digital Marketing Courses Online provide the flexibility and resources you need to achieve your goals in the ever-evolving world of Digital Marketing..
Live Classes | 1-on-1 Support | Placement Assistance
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- 1000+ Learners
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Course Highlights
Introducing the best digital marketing course in market
YUP's Digital Marketing Course stands among India's Top certification courses. It offers a wide range of learning opportunities from hands-on projects to practical upskilling. It helps learners become job-ready, and get certified. Our mission is to impact the careers of working professionals, entrepreneurs or freshers by helping them upskill while they work or study. We continue to build online learning as interactive as a classroom setup. Our focus is to bring measurable outcomes for our learners.
Course Curriculum
Learn each topic in-depth and get confident to get better ROI. Crack any interview you apply for.
- Importance of digital marketing for businesses
- Traditional vs digital marketing
- Key digital channels
- Understanding Customer journey & DM Funnel
- How to make a digital marketing plan
- Target market research
- Crafting communication for TG
- How to do Media Selection
- Creating lead capture systems
- Building lead nurture systems
- Making sales strategy on Digital platforms
- Improving CX and LTV on digital
- What is Retention marketing
In this module, we will be building web assets live in the class
- Website fundamentals – Hosting & domain
- Types of websites based on industry
- TLDs & types of them
- Domain name selection best practices
- CMS basics and popular CMS options
- How to install wordpress on hosting
- Configuring WordPress in detail
- Installing & building pages with Elementor
Building High-Converting Landing Pages:
- Landing Pages vs web pages
- Doing research for LPs with ChatGPT
- Structure of million-dollar landing pages
- Landing page copywriting with AI
- Live – Making a fully functioning LP without code
- Fundamentals of SEO
- Understanding working of Search engines
- What are Crawling and Spiders?
- What are Processing & Rendering?
- What is Indexing?
- Top Google Algorithm updates
- Black Hat, White Hat, Grey Hat SEO
- On-Page SEO and top factors
- Using E-E-A-T, YMYL content
- Keyword research with SEMRush
- Using WordPress plugin – Rank Math
- Optimising HTML tags
- Understanding Technical SEO
- Website architecture, speed and core web vitals
- Schema Markup
- Off-Page SEO and Link Building strategies
- Using ChatGPT for SEO
This module will have 7-10 hours of learning (covering everything you need to run ROI-focused Meta Ads with latest strategies)
- Benefits of Facebook & Instagram Ads
- Ad Manager vs Business Manager
- Setting up Ad Manager and billing
- Meta policies to avoid getting banned
- Ideal Campaign structure
- Campaign objectives teardown
- Audience research & Targeting with ChatGPT
- Pixel & CAPI setup
- ABO vs CBO/ACB Strategy
- Result optimization strategy
- Choosing the right budget
- Ad creatives & Copywriting
- Running Retargeting campaigns
- LookAlike Custom Audiences
- Sales & Lead Gen campaigns
- Important Metrics, Analytics & Optimization
- Horizontal & Vertical Scaling strategies
- Google Ads fundamentals
- Goal types in Google Ads
- Creating an Ad Account
- How does Auction (real-time bidding) work in PPC
- How does AdRank algorithm work
- Key Bidding strategies
- Search campaign setup
- Keyword research & intent mapping with a live case study
- Match types
- DSA & RSA
- Ad copywriting
- Setting up conversion tracking & Attribution
- Running Performance Max campaigns
- Advanced optimization & scaling technoques
- Display Ads and targeting
- Running Youtube ad campaigns
- Importance of social media as a part of marketing mix
- 5-step social media strategy
- Product vs brand
- Brand building models
- Brand identity prism
- How to build audience personas
- SM Case studies
- Cementing Brand Positioning
- Setting social media KPIs for a brand
- Setting social media KPIs for a brand
- Establishing tone of voice
- How to choose SM platforms
- Content creation tools
- Content publishing tools
- Listening, Monitoring and ORM
- Doing an Social Media Audit
- Using ChatGPT for social media
- What is marketing automation and how can it help businesses
- Daily-life examples of automation
- No-Code automation fundamentals
- Trigger vs Action events
- No-code automation tools to deploy
- Understanding Application Programming Interface (API)
- Polling vs Webhooks
- Building single-step workflows
- Controlling data between multiple apps with multi-step workflows
- Lead capturing and nurturing with automation
- Automating Whatsapp for acquisition, retention, and LTV
- Creating email autoresponder sequences
- Understanding permission-based marketing
- Why is Email marketing necessary for businesses
- Myths around Email marketing
- What is Email Deliverability and what affects it
- Selecting the right ESP – Email marketing tool
- Creating an Email marketing framework for a business
- Decoding “Lead Magnets”
- How to create the perfect Lead Magnet
- How to create the perfect Lead Magnet
- Strategies to improve email open rate
- Email sequences
- Email Automation as a part of Marketing Funnel
- Identifying goals to track
- UA vs GA4 and migration
- Setting up GA4 and understanding dashboard
- Important settings of property/data streams
- Event tracking, Purchase tracking, Conversion modeling
- Event parameters vs custom dimensions
- User-scoped custom dimensions, User ID
- Audiences in GA4
- Integrations with Google Ads, Search Console
- Standard and Custom reports
- Segments, funnel analysis, cohort analysis
- UTM tracking and attribution
- Insights & reporting
This module covers marketing & advertising strategies for E-commerce and (D2C) companies.
- Google Merchant Center
- Connecting GMC with website (Shopify)
- Updating and Managing products
- Creating Google Shopping campaigns
- Creating Meta Catalog
- Running Meta Catalog ads
- Analysis and strategy for exceptional performance
- Scaling
- Using LinkedIn for marketing
- Outreach strategies on LinkedIn
- Generating leads via LinkedIn
- Importance of Personal branding for job search & business owners
- Creating a personal branding statement
- Setting up & optimising Linkedin profile
- Using other social media platforms for professional branding
- Content strategy for personal branding
- Building a tactical Resume for job search
- Crafting customised cover letter
- Behavioral interviews and STAR method
- Preparing for interviews (phone, video, in-person)
- Salary negotiation tactics
- Leveraging online and offline networking opportunities
- Practical tips and live exercises
- Work on a real brand strategy brief to get real-life experience
- You will be working in teams to simulate actual agencies or brand teams
- Share recommendations with client-brands or agencies
- Get noticed by experts and open up career opportunities
Limited Seats. Apply now to avoid missing out!
Who is this course for?
- Digital marketers
- Traditional marketers
- Students / Freshers
- Business owners
- Agency founders
- Freelancers
What our learners say →
Our alumni work here:
& MANY MANY MORE...
Master 20+ Tools
Get Hands-on experience on tools that are used in industry
Get a chance to work on Live Projects
with Top Brands like
Get Certified by Young Urban Project.
We will also assist you with getting certificates from Google, Hubspot and more.
Learn from top Industry Experts
(and get 1:1 access to them)
Puneet T
Founder - Young Urban project. Ex-Navi. TEDx.
Aastha S
Content Marketing at Ajio.
Ex-Nykka.
Paras B
Performance Marketing & Analytics lead at Dentsu.
Ekta C
Co-Founder - Young Urban project. Ex-Bisleri.
Amyn G
President - Business & Integrations at Gozoop.
Vishal G
Head of SEO at Dream11
Exclusive VIP Community,
to help you solve all your doubts!
Get access to Top Digital Experts
You won't have to worry about raising your queries & doubts to unqualified team members. You will get direct access to the expert mentors on Phone, Email and Chat.
Active Alumni Community
A lot of our learners have found their next job, or hired team members, or got clients for their freelance business - all from our alumni community.
1:1 Support Even After the Course
We believe the real challenge begins after the classes get over and you start implementing your learnings at your job or business. That's why we promise to be there for you during and after the course.
Lifelong Community Perks
When you join the Advanced Digital Marketing Course, you get an exclusive access to discounts of other courses, and you get select free workshops & masterclasses.
Advance your career with Young Urban Project's Advanced Digital Marketing Course
Frequently Asked Questions
Q: What is digital marketing?
Digital marketing involves in promoting brands to engage potential customers through various digital channels, including the internet and other digital communication platforms.
Digital marketing is one of the best ways to create brand awarenes, interest and sales
for your products or services.
Q: Who can join this course?
Anyone can get into digital marketing even though they do not have any prior
experience.
Q: Do you provide Course Certificate?
Yes, we provide valid certificate after the course completion. Getting a certificate in
digital marketing can offer several career benefits.
Q: Who is eligible for digital marketing course?
Individuals with a marketing, advertising, and content creation degree can easily sign up
for a digital marketing course.
Q: What is the syllabus for Digital Marketing Course online?
In this 12-week Digital Marketing Online Course, you will learn everything about leveraging digital channels from basics to advanced level. The curriculum is divided into specialised modules which cover Digital Marketing strategy, No-Code website & Landing Page building, SEO, Facebook & Instagram (Meta) Ads, Google Ads, Google Analytics, Marketing Automation, WhatsApp Marketing, Social Media Marketing, and more.
Q: How long is the digital marketing course?
The duration of the online digital marketing course is 12 weeks. It is the optimum time to gain extensive knowledge and hands-on experience to succeed as a digital marketer.
Q: Will I get the recordings of live classes?
Yes, you will get lifetime access to the recordings of live classes. The recordings will be available on your dashboard on the same day of each class ending. Even if you miss any live class, you will be able to catchup.
Q: Is there an EMI option available for the fee payment?
Yes. We have an option of No-Cost EMI via our finance partners. When you speak to our team, please share your requirement of an EMI plan and they will assist you.
Q: Is there growth in digital marketing?
The need for skilled digital marketers is expected to increase in the coming years. The global digital marketing market is positioned for substantial expansion, with projected sales reaching USD 1,310.3 billion by 2033, indicating a strong compound annual growth rate (CAGR) of 13.6% from 2024 to 2033.
Q: Is digital marketing high paying?
In digital marketing, roles such as Digital Marketing Manager, SEO Specialist, PPC Specialist, and Data Analyst offer high-paying opportunities. Salaries vary based on factors like experience, expertise, and location. The highest-paying job depends on individual skills, preferences, and industry demand in the dynamic digital landscape.
Q: Is digital marketing a good job?
For individuals passionate about creativity, analysis, and communication, a career in digital marketing can be highly- rewarding. It presents diverse roles like social media manager, content strategist, SEO specialist, and others, offering ample opportunities for growth and fulfillment in the dynamic digital landscape.
Q: Does digital marketing have future?
Digital Marketing has been indicating substantial growth in the industry, and continues to offer promising career prospects. Most companies have either undergone, or are undergoing digital transformation and are seeking skilled digital marketers and are willing to pay a premium for them.
Q: Is digital marketer in demand?
According to a survey, Digital Marketing Specialist ranks among the top 10 most in-demand jobs. This role requires expertise in various digital marketing fields, including social media management, content strategy, SEO, and advertising campaigns. Experience in these areas is essential for success in the role.
Start your Digital Marketing Success Journey Today
Limited Seats. Apply now to avoid missing out!
