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Tag: positioning
What is Positioning in Marketing: Types, Strategies and Benefits
You walk into a supermarket and pick a chocolate bar from dozens of options. Why did you pick that one? Was it because of its quality, its price, or how it made you feel? That moment of choice highlights the power of positioning—the art of influencing how a brand is perceived in the minds of…
9 Types of Positioning In Marketing
Ever wondered why some brands just seem to “click” with their audience while others fade into the background? Often, it’s a result of effective positioning in marketing. Think about it: brands that stand out have made a deliberate effort to occupy a unique spot in consumers’ minds, differentiating themselves from competitors and resonating with their…
