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Tag: performance marketing
Difference Between ROAS and Blended ROAS: Ultimate Guide
Measuring the success of advertising spending in digital marketing is necessary for driving business growth. Return on Ad Spend (ROAS) is a key metric that provides valuable insights into the effectiveness of your advertising efforts. But is it the best metric to measure campaign health? Or is there something else that might be more effective?…
Performance Marketing vs Paid Advertising: Are they the same or is there a difference?
Marketing tactics have become varied and complex over years. Among these, performance marketing & paid advertising frequently stand out as key components for companies looking for quantifiable outcomes. Though these terms are frequently used interchangeably, they represent distinct approaches within the marketing spectrum. In this blog, we aim to clarify the differences and similarities between…
How to calculate Lifetime Value (LTV) in performance marketing? A Step-by-Step Guide
Lifetime value (LTV) is a critical metric in performance marketing that helps businesses understand the long-term value of their customers. Calculating LTV accurately allows marketers to make informed decisions about customer acquisition and retention strategies, optimize marketing budgets, and ultimately drive profitability. In this Blog, we will walk you through the process of calculating LTV…
A/B Testing vs Multivariate Testing: What are they and how to use them
In the ever-evolving world of performance marketing, staying ahead of the competition requires continuously improving your strategies. And at the heart of optimization lies testing. By leveraging the power of A/B testing and multivariate testing, you can unlock valuable insights into what resonates with your audience, drive higher conversions, and supercharge your marketing efforts. In…
Performance Marketing and Digital Marketing: What’s the Difference?
As the digital marketing ecosystem continues to grow, it’s important to understand the different approaches to get maximum impact for your marketing efforts. Two popular approaches that are in high demand today are performance marketing and digital marketing. Performance marketing is a data-driven approach that focuses on driving specific valuable business actions, such as lead…
