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Tag: metrics
Difference Between ROAS and Blended ROAS: Ultimate Guide
Measuring the success of advertising spending in digital marketing is necessary for driving business growth. Return on Ad Spend (ROAS) is a key metric that provides valuable insights into the effectiveness of your advertising efforts. But is it the best metric to measure campaign health? Or is there something else that might be more effective?…
How to calculate Lifetime Value (LTV) in performance marketing? A Step-by-Step Guide
Lifetime value (LTV) is a critical metric in performance marketing that helps businesses understand the long-term value of their customers. Calculating LTV accurately allows marketers to make informed decisions about customer acquisition and retention strategies, optimize marketing budgets, and ultimately drive profitability. In this Blog, we will walk you through the process of calculating LTV…
