Young Urban Project

Tag: marketing research

  • 12 Limitations of Marketing Research to remember while conducting it

    12 Limitations of Marketing Research to remember while conducting it

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    by

    Puneet Tandon
    in ,

    Marketing research is a critical component in developing effective marketing strategies. It helps businesses understand their target audience, identify market trends, and make data-driven decisions.  However, like any tool, marketing research has its limitations. In this blog post, we will explore the key limitations of marketing research, providing insights and real-world examples to help you…

  • Understanding the Scope of Marketing Research

    Understanding the Scope of Marketing Research

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    by

    Puneet Tandon
    in ,

    Marketing research is an essential component of any successful marketing strategy. Unlike market research, which focuses on gathering data about the market size, competitors, and target audiences, marketing research focuses on understanding the effectiveness of marketing efforts, consumer behaviour, and brand positioning. In this blog post, we will explore the extensive scope of marketing research,…

  • Objectives of Marketing Research: Why is it done + Examples

    Objectives of Marketing Research: Why is it done + Examples

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    by

    Puneet Tandon
    in

    Marketing research is a critical function in any business, guiding strategic decisions that can make or break a product or service in the marketplace. Unlike market research, which focuses on understanding the broader market, marketing research focuses on the specifics of marketing activities. It seeks to understand consumer behaviors, optimize campaigns, and refine strategies to…