Tag: marketing
What are the Functions of Marketing: Management Concepts with Examples
What separates iconic brands from those that become irrelevant? It’s the deliberate and intelligent implementation of the functions of marketing. Marketing goes beyond just pushing products; it’s about truly understanding customer needs, crafting valuable offerings, and establishing enduring relationships. The various functions of marketing; from identifying market opportunities to strategically pricing, promoting, and distributing your…
Top Marketing Channels for 2025
Imagine trying to navigate a bustling city without a map – that’s precisely what marketing feels like without a clear strategy. As you look towards 2025, the way people interact with online content is changing rapidly, and marketers need to keep up. To effectively reach your audience, you need to understand the top Marketing Channels…
Marketing Research Process in 6 Easy Steps
Did you know that 80% of businesses use market research to stay ahead of competitors and understand customer needs? (Hanover Research). Marketing research helps companies make smart decisions instead of guessing. It reveals what customers want, what trends are growing, and how businesses can improve. Without research, companies may waste money on products or ads…
10 Major Benefits of Marketing + 5 Game-Changing Facts
Imagine walking into a store with shelves full of amazing products, but there are no signs, no prices, and no one to explain what they are. You’d feel lost, right? You might leave without buying anything. That’s what happens when a business doesn’t use marketing—it exists, but people don’t notice it. Marketing is what gives…
What is Holistic Marketing: Guide on Holistic Marketing Concepts
Marketing isn’t just about promotion anymore—it’s about creating a seamless experience for customers at every touchpoint. From social media and emails to in-store visits and customer support, every interaction shapes how people perceive a brand. If businesses fail to communicate consistently across these channels, they risk losing customer trust and loyalty. So, what is holistic…
What Is Green Marketing? Strategies, Case Studies, Future Trends
Did you know that companies excelling in sustainability see 20% higher revenue growth compared to their peers? Moreover, 79% of consumers say they consider a brand’s environmental impact before making a purchase (McKinsey). As global awareness of environmental issues increases, businesses must evolve to stay relevant. Green marketing is not just a trend but a…
Marketing Concepts: The Five Marketing Concepts Explained in Detail
Marketing is the backbone of any successful business, from how companies connect with their customers, and promote their products and services to creating value for the company in competitive markets. Understanding the five marketing concepts is a must-have need for any business looking to grow effectively with marketing strategies that align with customer’s needs and…
The Future of Digital Marketing: Trends & Predictions for 2025 and Beyond
As of February 2025, approximately 67.9% of the global population—equating to 5.56 billion individuals—are active internet users. This significant statistic highlights the deep integration of digital technologies into daily life. Over the past decade, digital marketing has evolved beyond basic email campaigns and static web pages, embracing sophisticated strategies powered by artificial intelligence, social media,…
11 Great Product Marketing Examples to Inspire Position in the Market
In today’s competitive time, having a great product might not be enough, you need strategic product marketing to position it effectively and capture the right audience. Product marketing is what bridges the gap between product development and customer adoption, ensuring that potential buyers understand the value, uniqueness, and impact of your offering. From global giants…
What Is Marketing Management? An Overview for Beginners
Imagine you have a great product, but no one knows about it. How do you get people to notice, trust, and buy from you? This is where marketing management comes in. Marketing management is all about planning and running smart strategies to promote a product or service. It’s not just about flashy ads—it’s about understanding…
