Young Urban Project

Tag: Keller’s Brand Equity Model

  • Keller’s Brand Equity Model: What it is and how to use it

    Keller’s Brand Equity Model: What it is and how to use it

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    by

    Apurva Sharma
    in

    A customer walks into a grocery store to buy butter. He bypasses 5 other options and heads straight for Amul butter. No hesitation, no second-guessing. Why? Because Amul isn’t just a name—it’s a promise, a feeling, and a trusted companion. Now this phenomenon doesn’t happen overnight. It’s the result of carefully crafted brand equity, and…