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Tag: digital marketing
Top 10 Digital Marketing Challenges with Solutions
So, you put hours into creating the perfect digital marketing strategy. You’ve followed the latest trends, executed a well-planned campaign, and invested in the right tools. But despite all your efforts, you’re still not getting the results you anticipated. This is how complex digital marketing can be. The constant evolution and fierce competition can make…
Difference Between ROAS and Blended ROAS: Ultimate Guide
Measuring the success of advertising spending in digital marketing is necessary for driving business growth. Return on Ad Spend (ROAS) is a key metric that provides valuable insights into the effectiveness of your advertising efforts. But is it the best metric to measure campaign health? Or is there something else that might be more effective?…
Performance Marketing and Digital Marketing: What’s the Difference?
As the digital marketing ecosystem continues to grow, it’s important to understand the different approaches to get maximum impact for your marketing efforts. Two popular approaches that are in high demand today are performance marketing and digital marketing. Performance marketing is a data-driven approach that focuses on driving specific valuable business actions, such as lead…
Best 14 Digital Marketing Books you need to read this year
The digital marketing world is evolving faster than one can imagine. Unless you want to be left behind, you need to adapt too. There are a lot of Digital Marketing Books and other content formats to help with that. However, it is not very easy to learn, adapt, make changes, and stay ahead of the…
Best Skills needed to survive in 2020 – Digital Marketing
According to UNICEF Head, Henrietta H Fore, by 2030 ‘half of the South Asian youth will not be able to find a decent job for the lack of skills’. This is an alarming figure in the scenario where skills like Digital Marketing, Artificial Intelligence and Robotics are taking over. The research by UNICEF shows that…
Why should you learn Digital Marketing as soon as possible?
Digital Marketing is getting a lot of attention these days. Many people have joined the Digital Marketing bandwagon and are learning the tricks of the trade. However, some still wonder if it is worth the hype or a mere fad that would pass eventually. However, digital marketing is not just another profession. In the contemporary…
