Tag: Brand equity model
Keller’s Brand Equity Model: What it is and how to use it
A customer walks into a grocery store to buy butter. He bypasses 5 other options and heads straight for Amul butter. No hesitation, no second-guessing. Why? Because Amul isn’t just a name—it’s a promise, a feeling, and a trusted companion. Now this phenomenon doesn’t happen overnight. It’s the result of carefully crafted brand equity, and…
