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Live Online Workshop
Live Online Workshop
Learn how to crack into a Product Marketing Manager Role in 3 Hours
Learn everything about a Product Marketing career. Find out What does a PMM do, what skills are needed to become one, and how you can transition into a Product Marketing role with no prior experience.
Meet your Mentor:
- Ashika Austin
- Product Marketing Manager @ Swiggy
- Transitioned from a digital marketing agency role to a product role
- Workshop date: 23rd June (Sunday)
- Workshop Timings: 3:00 - 6:00 PM
- Workshop format: Online on Zoom
Offer valid till:
This exclusive workshop is brought to you by Young Urban Project
Our learner community works with companies like these:
WHO IS A PRODUCT MARKETING MANAGER?
And who can become one?
A product marketing manager (PMM) tells the product's story to the market. The PMM's job is to understand the product's value proposition and turn that information into compelling messages for customers, prospects, and internal audiences.
A PMM's responsibilities include conducting market research, developing product messaging and collateral, planning launches and campaigns, creating pricing strategies, and providing ongoing market feedback to inform product evolution.
- Digital Marketers
- Marketing & Sales folks
- Product Managers
- MBA students & Grads
- Founders
- Business Analysts
- UI & UX designers
- Anyone with passion
HIGHLIGHTS
What will you learn?
Curriculum for the workshop
Intro to Product Marketing
What is a product?
What is Product Marketing.
How it it different from Product Management?
Understanding a PMM's role
Importance of Product Marketing.
Role & responsibilities of a PMM.
Skills required for becoming PMM.
How is a PMM different from a regular marketer?
Understanding your Customers
Identifying target customers and their needs.
Conducting basic market research.
Creating simple buyer personas.
Product Positioning and Messaging
Defining product positioning and its importance.
Crafting a basic value proposition.
Developing a simple messaging framework.
Go-to-Market (GTM) Strategies
What is a Go-to-Market Strategy?
Identifying target channels for promotion.
What does a simple GTM plan look like?
Campaign budgeting.
How to make a Career in Product marketing
How to crack into PMM roles
Growth & career roadmap in PMM roles.
Expected salary.
Next steps.
REVIEWS
Our workshops are loved by thousands
MEET YOUR MENTOR
Ashika Austin
"Hello everyone,
I'm super thrilled to meet you all & chat about something I'm truly passionate about Product Marketing.
With 6 years of marketing experience under my belt, I've got an extensive experience into the world of product marketing.
At Swiggy, I had the privilege of managing the membership charter, Swiggy One.
Throughout my journey, I've had the opportunity to craft compelling customer journeys, launch exciting new features, and tackle perception-changing problem statements. What truly excites me about product marketing is the perfect blend of creativity and science. I firmly believe in the power of behavioral science principles to drive significant shifts in consumer perceptions and actions.
Today, I'm looking forward to sharing some real-world examples and insights with all of you. Let's dive in together and explore the fascinating world of product marketing!"
CAREER PROSPECTS
Why learn Product Marketing?
Be the Voice that Ignites Market Adoption
Shape how the market perceives a product and drive its adoption through strategic marketing initiatives.
₹11L - ₹25L/yr Base Pay Range
Enjoy a competitive salary range with ample growth opportunities based on experience and expertise.
Build User Stories & Campaigns Across All Channels
Develop creative and engaging marketing campaigns that resonate with target audiences across various channels.
Massive Job Opportunities Due to Low Competition
Stand out in a job market with high demand and relatively low competition for qualified PMMs.
Become an Invaluable Asset
Your skills will be sought after by companies across industries, giving you career flexibility and security.
ENHANCE CREDIBILITY
Get certified
- Get a verified certificate from Young Urban Project
- Add it to your resume and on LinkedIn
NO PRIOR EXPERIENCE REQUIRED
Go beyond regular marketing and make a career in Product Marketing
Young Urban Project: Your unfair advantage
Young Urban Project is India's leading EdTech startup that has helped over 100,000 learners upskill and crack top high-paying roles. Our core focus is on practical and out-come driven learning, which is a game-changer in the outdated, theoretical education ecosystem. Our goal is to provide learners access to Industries top experts as mentors. We look forward to having you as a part of our YUP community.
GOT QUERIES?
Frequently Asked Questions
Yes, this is a live workshop that will be conducted over Zoom. You can attend it through any device (phone, laptop, tablet).
Please send us an email on he***@yo***************.com an we will assist you asap.
Please click here to see the date and timings.
You can purchase the One Time Offer where you will get access to both the Live workshop and the recording of the session. You can Click Here to get this offer.
You will receive the recording within 3-5 days of completion of the live workshop. You will have a learnern dashboard where the recording will be added.
Yes, you will receive the certificate within 48 hours of the completion of the workshop.
Due to the nature of our products, we do not have the provision to transfer to another workshop or issue refunds. Please go through the details before making a purchase decision.
Take your first step towards a Product Career today!
For Support, Mail us at: he***@yo***************.com
WhatsApp: +91 9321999877
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The companies that the mentors are working with or have worked with have no association with Young Urban Project.