Workshop Curriculum
What will you learn
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Live online workshop
Live online workshop
Kickstart your
Performance Marketing
Career in 3 Hours
Kickstart your
Performance Marketing
Career in 3 Hours
In this 3-hour live workshop, learn how top performance marketers use Paid Ads, Data Analytics & Testing strategies to bring profitable growth for any brand. Even if you have no prior knowledge.
In this 3-hour live workshop, learn the exact strategies used by top digital marketers to generate Profitable Leads & Sales for any size of business at scale. Even if you have no prior knowledge.
- 21st January (Sunday)
- 3:00 PM - 6:00 PM
[Special Offer] Regular price: ₹1999 Get 90% off
- Mentor:
Puneet Tandon: Founder - Young Urban Project.
Award-winning Marketer.
Spent over 100Cr in Paid Campaigns.
4000+ learners have benefitted from this
Workshop Date
21st Jan (Sunday)
Workshop Timings
3:00PM - 6:00PM
Batch No.
11
Get a Certificate
On completion
Who is this Workshop for?
Anybody who wants to switch their career to Performance Marketing will find value in this.
Digital Marketers
Who want to specialize in ROI-based paid advertising
Traditional Marketers
Who want to switch to the most-valuable Growth Marketing role
Freelancers
Who want to offer Performance Marketing as a service to clients
Business Owners
Who want to scale their business profitable with Ads
Social Media Marketers
Who want to master the high-paying skill of Media Buying
Students & Freshers
Who want to make a career in the most valuable digital skill
This is not a superficial webinar!
Listen to our previous workshop learners who got massive value 👇
Fundamentals
- What is Performance Marketing
- How is it different from Digital Marketing
- Evolution of paid advertising
- Traditional vs Digital vs Paid Advertising
- KPIs & Goals in Performance Marketing
TG identification
- Understanding audience temperature
- Communication at different temperature stages
- Disproportionate focus on certain lead stages
- Case Study
Messaging & Offers
- What is an offer
- Crafting the irresistible offer to drive leads/sales
- Value stacking, Urgency, Scarcity tactics
- Case study
User Journeys & Funnels
- What is a user journey
- Elements of a frictionless user journey
- User journeys for E-com, Product, High-ticket
- Building high-converting Landing Pages
Paid Ad Ops
- Importance of data tracking
- 3rd party vs 1st party data
- Types of Pixels/tracking codes
- Media Selection & Planning
- Platform selection at different stages of a funnel
Tools & Creative Strategy
- Tools stack for Performance Marketers
- Ad creative psychology
- How to write effective Meta Ad copies
- Ad Creative best practices
- Ad Creative best practices
Optimization & Testing
- Critical performance metrics to track
- CRO best practices
- Experimentation techniques
- Scaling fundamentals
- Data Reporting best practices
Performance Career
- Opportunities in Performance Marketing
- Performance Career Roadmap
- Skills required for Performance Marketers
- Next steps.
Our learners work here
Read what they say about this workshop
⭐⭐⭐⭐⭐
The most comprehensive workshop on a sought-after topic - Performance Marketing. Answered all questions I had in mind. Thanks is a small word for this!
Bhavya Kothari
Young Urban Project has seriously helped me boost my knowledge in Performance Marketing and helped me grow my business even as a newbie. Thank you for this.
Manthri Ashish Raj
Puneet Sir's way of explaining is beyond amazing. His strategies helped me get a lot more leads & sales for a brokerage firm I am working for. My conversion rate increased by 50%.
Nadia Rahman
Thank you so so much, Puneet! This workshop from YUP is a blessing . As I always say, you guys are underrated AF ♥️
Megha Sawhney
The Performance Marketing Workshop was was indeed worth it. Simple and to the point even as for someone with no prior knowledge.
Pavit Kaur
It was really informative and a great session Puneet! Thank you so much Young Urban Project for designing this.get a lot more leads & sales.
Awaise Khan
Meet your mentor
Hi, my name is Puneet Tandon and I am your mentor for this workshop. I have spent over a decade helping small and large brands grow online in my corporate career. I have planned and executed high-decibel digital campaigns that have brought measurable ROI for those brands. After starting and growing my own business, I learned the intricacies of generating sales and leads using Performance Marketing in a much more efficient way. A framework that helped me generate crores in revenue while staying profitable. In this workshop, I will share my practical learnings and get you acquainted with one of the most in-demand digital skills - Performance Marketing.
- Managed over ₹100 Cr in Ad spends
- Named amongst Top 50 Strategists by WMC. Named Young Achiever.
- TEDx Speaker. Award-Winning Marketer. Trainer.
Worked with brands like
Block your seat before 21 December, 2024 11:59PM to get Exclusive Bonuses worth ₹20,000
It gets better!
Register today to get Exclusive Bonuses worth ₹20,000
Limited period offer: Get access to these after the workshop if you enroll before 21 December, 2024 11:59 PM
Performance Marketing Fundamentals E-Book
worth ₹3999
Media Buying Terminology Dictionary
worth ₹3999
Performance Marketing Career Roadmap
worth ₹3999
Access to Premium YUP Community
worth ₹3999
Unlock a secret bonus inside the course.
worth ₹3999
Get Certified
Attend this workshop to earn a certification.
This certificate is:
- Official & Verified by Young Urban Project
- Shareable on LinkedIn and with employers
- Useful to enhance professional credibility
Block your seat before 21 December, 2024 11:59PM to get Exclusive Bonuses worth ₹20,000
Enroll today to get this limited time offer
Only till seats last
Performance Marketing Fundamentals Workshop
(90% Off Today)
₹199 ₹1999
- Launch Price - Get ₹1800 discount today
- Get exclusive Bonuses worth ₹20,000
- Offer valid till midnight on December 21, 2024
What will you get:
- Introduction to Performance Marketing
- Performance Marketing vs Digital Marketing
- Performance Marketing Mix - Channel selection
- 14-Step Performance Marketing framework
- Performance Marketing career roadmap
And get exclusive bonuses:
- Performance Marketing Fundamentals E-Book
- Media Buying Terminology Dictionary
- Performance Marketing Career Roadmap
- Access to Premium YUP Community
- Unlock secret bonus in the workshop
This offer will be gone in:
Hours
Minutes
Seconds
Why is Performance Marketing such a lucrative career?
And why it can skyrocket your career prospects
70,000+ Jobs in India
It is one of the most in-demand skills today. (naukri.com)
INR 9 - 15 LPA
That is what you can make with 3 year experience.
Recession Proof
Being a revenue contributor, this role can't be eliminated.
$40 - $120 per hour
Is what you can make as a freelancer (upwork.com)
Every business needs it
Early stage startups or Large corporates - all need Sales & Leads.
More than a Digital Marketer
Become an ROI-generating superstar and start bidding wars to onboard you wherever you go.
Frequently Asked Questions
This is a 100% live workshop that you can attend from anywhere on Zoom.
You can Click Here to know the date & time. Or just scroll to the top of this page to get the details.
This is a kickstarter workshop that doesn’t require any prior knowledge in Performance Marketing. However, if you have basic understanding of digital marketing, it will help.
Yes, you will be awarded a certificate after the workshop (within 48 hours).
The true value of an interactive workshop like this is in the live session. Hence, we do not provide any recordings for this workshop.
You will receive all workshop related communication on the email id you entered while making a payment. If you didn’t get any email, you can write to us at he***@yo***************.com and we will assist you within 24 hours.
You will receive the bonuses after 48 hours of completion of the workshop.
Due to the digital nature of our products, we do not offer any refunds under any circumstances. However, for genuine cases, we can offer not more than one transfer to the next workshop (based on our team’s discretion). We urge our learners to go through the workshop details thoroughly before making a purchase decision.
Block your seat before 21 December, 2024 11:59PM to get Exclusive Bonuses worth ₹20,000
Begin your Performance Marketing Career today!
Block your seat before 21 December, 2024 11:59PM to get Exclusive Bonuses worth ₹20,000
For Support, Mail us at: he***@yo***************.com
