⏳ Last 11 seats left. Apply Now!

Become a Performance Marketing Expert in 10-Weeks

Learn the exact paid advertising strategies used by world’s best growth marketers to generate profitable results, leads & sales at scale. Get exclusive access to a SuperTeam of top industry experts and learn how they skyrocket growth for brands.

Classes Starts on

17th Jun'23

Program Duration

10 Weeks

Live Weekend Classes

40+ Hours

Classes start on 17th Jun - Enroll Now. Limited Seats. Classes start on 17th Jun - Enroll Now. Limited Seats.

Why should you join this program?

Program Highlights

Why learn Performance Marketing

Performance Marketing (also called Growth Marketing) is a specific branch of digital marketing where paid advertising is used to generate measurable results (leads & sales) for any business. It relies on data-driven decisions in order to maintain a positive ROI. It is one of the highest-paying, in-demand skills today. And it is recession-proof.

5-8 LPA

starting salary

10-15 LPA

salary with 3 year experience


jobs in India (Naukri.com)

$40-$120 per hour

is what Freelancers make

Our Alumni Work here

Join before 31st May 11:59PM to get exclusive Premium bonuses worth ₹50,000!

This course is for...

Digital Marketers

who want to specialize in Performance Marketing and crack high-paying jobs

Paid Advertisers

Who want to upskill with the most advanced media buying strategies.

Social Media Marketers

Who want to transition to Paid Advertising and want to accelerate their career.

Startup Founders

Who want to acquire customers, and scale without relying on agencies.

Business Owners

Who want to have more control on ROI from paid advertising for their business.


Who want to offer Paid Advertising as a premium service to domestic & international clients.

Marketing Professionals

Who want to switch to Performance Marketing and want to command high salaries or get promoted.

Agency Professionals

Who want to move to the Performance Marketing department in same or bigger agencies.

Students & Freshers

Who want to start a high-growth, lucrative career with one of the most in-demand skills.

Learn from our SuperTeam of mentors

Puneet - YUP

Puneet T

Founder & Lead Mentor

Parth S

Shopping Ads Specialist

Nikhil - Mentor - Young Urban Project

Nikhil K

Digital Marketing Lead

Achint A

Media Lead, India

Ekta C

Ex-Talent Dev Lead

gayatri - young urban project

Gayatri S

Ex-Talent Dev Lead

Course Curriculum

(Practical Live Classes, Click on each week to see the topics covered)

Week 1

The first module will build a solid foundation for the weeks to come.

  • Advantages of Performance Marketing for Brands.
  • How to Use Performance Marketing?
  • Understanding the channels of Performance Marketing
  • Understanding Performance Marketing Metrics
  • Performance Marketing for B2B & B2C
Week 2

Learn the most popular advertising platform in the world

  • Understanding important metrics and terms in Meta Ads.
  • Decoding Campaign objectives and Campaign structure
  • Meta Business Manager
  • Installing pixel/CAPI and creating custom events
  • Creating an Ad campaign
  • Generating Leads & Sales
  • Audiences (Custom & Look Alike Audiences)
  • Remarketing campaigns
  • Ad reporting and optimization
  • Scaling strategies
  • Latest updates in Meta Ads and how to maneuver around them

Practical Assignment 1 – Setting up a Meta Ads Campaign

Week 3

Learn step-by-step how to run intent-based search ads.

  • How do search Ads work
  • Ad Rank & Quality score
  • Understanding Auction
  • Bidding Strategies
  • Keyword Research & Theming
  • Ad Campaign Structure
  • Ad Copywriting
  • Installing Tracking Tags & Connecting with GA
Week 4

Learn how display or banner ads work and how to create winning Youtube ad campaigns.

  • Setting up Display Campaigns
  • CPM Model
  • Setting up Youtube Campaigns
  • Video Ad Best practices
  • Targeting options
  • Setting up conversion events
  • Building Remarketing Audience
Week 5

Learn how to run shopping ads for an e-commerce / D2C business

  • Shopping Campaign settings
  • Drive in-store sales
  • Campaign setup and structure
  • Setting up Google Merchant Center Account
  • Conversions tracking and how to know your shopping campaigns are working
  • Optimize & Scaling

On Day 2, learn the fundamentals of Programmatic Advertising:

  • Programmatic trading methodologies
  • Programmatic technology (Ad Server, Demand Side Platform (DSP), Supply Side Platform (SSP), Ad Exchange and Agency Trading Desk (ATD)
  • Programmatic data tools

Practical Assignment 2 – Building a plan and setting up a Google Ads Campaign

Week 6

Day 1 of this week will comprise of learning how to run Twitter Ads.

  • Learn about Twitter Network
  • Build your Twitter Ads Infrastructure
  • Targeting options
  • Hands-on training on how to launch Twitter Ads
  • Remarketing Ads

On Day 2, you will learn Linkedin Ads:

  • LinkedIn Advertising Basics
  • Pipeline-Driven Campaigns
  • Targeting & Campaign setup
  • Insights Tag installation
  • Campaign Optimisation
  • LinkedIn Sponsored Updates, Sponsored InMails, Text Ads, Video Ads, Lead-Gen Forms
  • Ad creative best practices
Week 7

This week, learn one of the most critical skills a performance marketer needs to succeed and bring ROI

  • Shopping Campaign settings
  • Drive in-store sales
  • Campaign setup and structure
  • Setting up Google Merchant Center Account
  • Conversions tracking and how to know your shopping campaigns are working
  • Optimize & Scaling

On Day 2, learn the fundamentals of Programmatic Advertising:

  • Understanding CRO processes
  • Conduct proper optimization research
  • Set up, track and analyze successful A/B tests
  • Understanding of website visitor behaviour
  • Generate valuable insights and prioritize them

Practical Assignment 3 – Analysing a landing page from CRO point-of-view and making recommendations for improving conversion rate.

Week 8

Learn how top Performance Marketers create media plans, budgets and estimates that can be presented to internal stakeholders or clients.

  • How to develop the digital media plan
  • Understand how to schedule media
  • How to estimate performance results
  • Learn how media is use synergistically
  • Media mix
  • Presenting the media plan

Practical Assignment 4 – Creating a Media Plan based on the brief.

Week 9

Learn how to collate, ready, and analyse data with Google Analytics in order to optimise your campaigns

  • How do Analytics help in Performance Marketing
  • Setting up GA4
  • Setting up your analytics dashboard
  • How to track website visitor behaviour
  • Creating multi-channel goals
  • Attribution
Week 10
  • Preparation & guidance for a Performance Marketing Career
  • 1:1 Assistance
  • Resume Preparation & Makeover
  • Interview questions
  • Mock interview

Enroll today to get Exclusive Bonuses worth ₹50,000/-

Bonus 1

1:1 Mentor Support

Worth ₹25,000/-

Get it before 31st May, 11:59 PM

1-on-1 personal support
Bonus 2

E-Books & Handouts

Worth ₹5,000/-

Get it before 31st May, 11:59 PM

ebooks - young urban project
Bonus 3

Premium VIP Community​

Worth ₹20,000/-

Get it before 31st May, 11:59 PM

premium community

Enroll today before 31st May 11:59PM to get exclusive Premium bonuses worth ₹50,000!

Master Industry Standard Tools

And more!

Get Certified by
Young Urban Project

On completion of this program, you will be awarded with a certification which is:

You should join this course if

You want to advance your career Fast by learning one of the most in-demand skills in the industry.

You want to become a Top-1%, High-Paid Performance Marketer or Growth Marketer.

You want to learn the Insider Secrets of how some of the biggest brands scale to millions of dollars.

You want to go beyond being an average Digital Marketer or Facebook/Google advertiser and want to become a performance specialist.

You want to get exclusive access to India’s top Experts in Performance Marketing.

You want to learn this valuable skill without trial-and-error and without wasting months of your time figuring out all by yourself.

Join India’s Most In-depth & Practical Performance Marketing Program and get:

These brands are hiring performance marketers

& thousand more brands


Yes, this is a live course that you can attend from any place of your convenience.

While having basic understanding of digital marketing will help, you do not need any prior knowledge. You will learn everything from scratch.

The classes will take place every Saturday & Sunday from 3:00 PM to 5:00 PM for 10-weeks.

The SuperTeam Mentors are multiple Performance or Growth Marketing experts who have worked with companies like Google, Microsoft, Madison, Navi, Bajaj Allianz. These are practitioners who have spent years working hands-on in this space and know the inside out of performance marketing.

The mentor lineup can change (replaced with other expert mentors) in certain cases.

Yes, you will get lifetime access to class recordings. We want you to be able to refer back to the classes whenever you want.

We have EMI plans available:
You can avail EMI of 3/6/9/12 months. Please speak to our Program Management team on this number: +91 6280908690 to avail the option.

Yes, you will get an official and verified Certificate from Young Urban Project.

You can Click Here to reach us on WhatsApp or Call at: +91 6280908690

Get started to become a Successful Performance Marketer


contact us at hello@youngurbanproject.com

This site is not a part of the Facebook website or Meta Platforms, Inc. Additionally, this site is NOT endorsed by Facebook or Instagram in any way. 'Facebook' & 'Instagram' are trademarks of Meta Platforms, Inc..
Mumbai 400064

The companies and brands mentioned on the page have no association with Young Urban Project.