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Copywriting Mastery Course 1
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Exclusive Top-Rated Course

Become a certified Copywriter in less than 2 weeks

Learn the A-to-Z copywriting techniques and psychological frameworks that can persuade any user to take your desired action. Start making 1Lac+ a month with copywriting. No prior knowledge required.

Price: ₹10000 - Get 80% off today!

GET LIFETIME ACCESS AT ₹1999 + gst
GET INSTANT ACCESS AT ₹1999 + gst
Copywriting Mastery Course 2

4.9/5 ⭐

Google Rating

45+

VIDEO LESSONS

No Upsells

In-depth Course

3127+

Learners Enrolled

Course Highlights

Here's what you will get:

  • Product research blueprint to uncover why people should buy any product or service.
  • Audience research methodology to find psychological reasons why people will buy your product or service.
  • High-converting copywriting frameworks like AIDA, PAS, BAB.
  • 7-figure generating Landing Page template.
  • Copywriting Portfolio even if you have no experience.
  • Generative AI tutorial to write copy faster with tools like ChatGPT.
  • Lifetime access to the course content and a valid and recognised certificate.
  • Done-for-you 'proven' templates & formulae to get you started immediately.
GET LIFETIME ACCESS AT ₹1999 + gst

This course will help you earn ridiculous amounts of money by teaching you to write copy for:

  • Sales Landing Pages
  • Lead generation pages
  • Facebook & Instagram Ads
  • Google Ads
  • Email marketing sequences
  • Scripts for video ads
  • Sales letters
  • Any sales communication

This course is specially designed for:

  • Freelancers
  • Digital Marketers
  • Performance Marketers
  • Content writers
  • Funnel builders
  • Email Marketers

What our learners say 😊 →

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Course Curriculum

Learn to craft compelling copy that resonates with your target audience, drives conversions, and gets you paid insanely well!

1. Fundamentals

  • Introduction
  • Decoding Copywriting
  • Revealed: Different Types of Copywriting
  • How is Copywriting different from: Content Writing, blogs & articles, technical writing
  • What is NOT copywriting - Common pitfalls

2. Product Research

  • Importance of Research
  • What and Where are you selling
  • Buyer Personas - Who is your buyer and why should they buy
  • Competition benchmarking - Finding direct & indirect competitors
  • Buyer Persuasion - What action do you want them to take
  • Product Research Framework - Deep diving into Product/Service

3. Audience Research

  • Audience psychology blueprint - What makes people buy
  • Trigger Inducers - What makes people take the "action"
  • 9 Intrinsic Reasons "Why People Buy" - Master this to sell anything to anyone
  • 11 Critical Questions to Answer before writing Copy

4. Killer Headlines

  • Why you need to write Fail-proof Headlines
  • Essential places where Killer Headlines are Used
  • The Art and Science behind writing killer headlines
  • "Done-for-you" Proven Headline templates with examples

5. Copywriting Frameworks

  • Using the AIDA Framework used by legendary copywriters
  • Using Puneet's favourite PAS Framework that makes people take action faster than you can say "problem"
  • Showing a brighter future to your audience with the BAB Framework

6. Google Search Ad Copies

  • The real objective behind Google Search Ads
  • Crafting a winning Google Ads Headline that skyrockets CTRs
  • Writing Google Ads Description that builds trust, and brings clicks

7. Facebook & Instagram Ad Copies

  • What are Facebook Ads and how are they different from Google Ads
  • The actual psychology behind winning Facebook Ads Copy
  • Using different hooks and psychological Angles in Facebook & Instagram (Meta) Ads
  • Creating Retargeting Ads to bring back abandoned users.

8. Writing a 6-Figure Landing Page

  • Landing Page Structure & its indispensable Elements
  • Above-the-Fold – Pre-Headers, Headline, Sub-headline, CTA
  • How to highlight the differentiators - Benefit Bullet Points
  • Building trust instantly with Social Proof
  • Using storytelling frameworks
  • Solution, Benefits, Features, Recap of Offer, Trust Builder, Objection Handling

9. Cold Email Copywriting

  • Understanding Email Copywriting that brings in money
  • Anatomy of a Fail-proof Email
  • What are Cold Emails and how are they different?
  • The expert battle-tested Cold Email Copy Formula
  • Writing a irresistible Subject Lines that take Open Rates through the roof

10. Warm Email Copywriting

  • What are Warm Emails and when do you send them?
  • Anatomy of an expert-approved Warm Email.
  • The Game-changing Warm Email Copy Formula that gets cash rolling
  • Step-by-Step tutorial on writing Warm Email Step-by-Step
  • Writing Email Sequences that nurture leads like a pro

11. Using AI for Copywriting

  • Understanding the impact of Generative AI on Copywriting
  • How to level-up your copywriting skills by using generative AI tools
  • Upgrade your copywriting tools stack with these AI tools
  • Prompt Engineering - Writing AI prompts that get you 10x better response similar to a legendary copywriter

12. Build a Portfolio

  • Why building a portfolio is non-negotiable for copywriters
  • How to host your portfolio for free and make it shareable with clients or recruiters
  • Essential elements to include in a portfolio that will convince clients to select you
  • Creating a professional portfolio by taking advantage of free tools
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🎉 80% Off - Lifetime Access

Why join this course? 🚀

  • 45+ detailed on-demand lessons.
  • Updated Copy Frameworks for New Online Channels.
  • Leverage AI to write faster and better.
  • Get certificate on completion.
  • Practice Assignments to implement learnings.
  • Lifetime Access to the course content.

Turn Words into Ca$h with Direct-response Copywriting

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GET INSTANT ACCESS

This is not a generic copywriting course. This will not teach you how to write 'quirky' taglines.

This course is a step-by-step guide to write copy that will convince users to take an action (buy your product/service or become a lead).

This is the Highest-Paid type of copywriting.

This is how much you can make as a Copywriter 👇

Copywriting Mastery Course 3
Copywriting Mastery Course 4
Copywriting Mastery Course 5
Copywriting Mastery Course 6

3127+ learners have transformed their careers

They have worked with top brands across domains (in-house, and as freelancers).

Copywriting Mastery Course 7

Enroll before 22nd Jan, 11:59 PM to get Premium Bonuses worth ₹30,000

Start writing High-Converting Copy immediately with these Done-For-You Bonuses.
No prior copywriting experience required.

Bonus - ebook - killer headline copy templates

Killer Headline Templates (E-Book)

Worth ₹3,000

Headlines are the most important copywriting asset. Don't leave anything to guesswork and get 100's of prover, high-converting headline templates that you can use directly.

Copywriting Mastery Course 8

Facebook & Instagram Ad Copies (Swipe File)

Worth ₹3,000

Get access to the best performing Facebook & Instagram (Meta) Ads from different industries. Get inspired and reduce your writing time substantially.

Bonus - Google Search Ad Copies

Google Search Ad Copies (Swipe File)

Worth ₹3,000

Google Search Ads are all about Copywriting. If your copy is strong, you will get clicks (and later sales) on your ads. That's why this swipe-file will give you access to top performing ads across industries.

Bonus - Email Subject Lines

Unignorable Email Subject Lines (Swipe File)

Worth ₹3,000

The Subject Line of an email is the number 1 factor that decides if the reader will open it to take an action or not. This swipe file will give you 100's of subject lines that you can replicate and become unignorable.

Copywriting Course support group

YUP Premium Community Access

Worth ₹8,000

Be a part of an private and passionate community of Marketers, Founders & Copywriters. Connect with other likeminded professionals and learn from their experiences.

Secret Bonus

Worth ₹10,000

Unlock more special bonuses within the course. Massive value inside.

GET INSTANT ACCESS
GET LIFETIME ACCESS

🎉 Enroll before 22nd Jan, 11:59 PM to get bonuses worth ₹30,000 🎉

Why learn Copywriting?

  • To offer a service that clients are willing to pay a premium for (easily!)
  • To master the skill of selling more Products or Services using words (without being pushy)
  • To gain a Psychological understanding of your audience, competition, products, and your brand’s unique voice
  • To gently persuade people to "Act Now"
  • To get maximum Profits from your Ads, Emails, Landing Pages and Funnels

Exclusive VIP Community,
to help you solve all your doubts!

We believe that the true challenge begins after you complete an online course and start implementing the learnings. We want to be there with you at that time to help you out.

Doubts answered by Team YUP

Each query is answered by our team of Copywriting experts. It's like getting lifetime access to your mentors.

Active VIP Community

Learn from the experiments of your fellow learners in our community and get inspired by their success stories.

Copywriting Mastery Course 9
Copywriting Mastery Course 10
Copywriting Mastery Course 11
Copywriting Mastery Course 12

Meet Your Mentor

Puneet Tandon - Founder Young Urban Project

Puneet Tandon

Founder – Young Urban Project

  • India's Top Copywriting & Marketing Expert
  • 10+ years experience in Digital Marketing & Advertising managing over 100 Cr budgets
  • Has written Sales Pages with Crores in revenue
  • TEDx Speaker.
  • Worked with brands like Navi, Zee, Cleartrip, ZestMoney, Edelweiss, Liberty Insurance, Reliance Brands, Centrum, Bloomsbury, and more.
  • Named Young Achiever (Digital) by WMC
  • Named among Top-50 Strategy professionals in India

AS SEEN ON

Copywriting Mastery Course 13

Get Certified

Complete all modules successfully and receive an Advanced certificate. This certificate is:

  • Official & Verified by Young Urban Project
  • Shareable on LinkedIn and with employers
  • Useful to enhance professional credibility
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Copywriting Mastery Course 14

Here's what you will learn:

  • The secret strategies of writing high-performing copy
  • Practical techniques for product & audience research.
  • Methodology behind writing killer headlines.
  • Decoding most popular copywriting frameworks.
  • Writing superb Google Search Ads.
  • Writing high-converting Meta Ads.
  • Writing Conversion-Magnet Landing pages.
  • Methods to write Cold & Warm email sequences.
  • Making use of AI tools to write copies.
  • Starting a freelance copywriting career.
Hours
Minutes
Seconds
Copywriting Mastery Course 15
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GET INSTANT ACCESS

And get amazing bonuses:

  • The secret strategies of writing high-performing copy
  • Practical techniques for product & audience research.
  • Methodology behind writing killer headlines.
  • Decoding most popular copywriting frameworks.
  • Starting a freelance copywriting career.

Hear what 3000+ students have to say about our course 😊 →

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This course is for you if:

  • You want to learn Persuasive Copywriting but don't know where to start.
  • You spend effort on writing copy but it doesn't bring results (and you don't know why)
  • You haven't been able to make money from your current skills - and want to make at least 1 Lac a month.
  • You have tried other courses (oops) but ended up where you began.
  • You want actionable Copywriting tactics that make you a pro asap.
Enroll Now

Frequently Asked Questions

We asked ChatGPT this question and here is what it said:

No, AI will not kill copywriting, but it will change the way copywriting is done. AI has the ability to generate written content quickly and efficiently, but it lacks the creativity, emotion, and human touch that copywriters bring to their work.

While AI can generate content based on certain parameters and data, it cannot fully understand the nuances of human emotions, experiences, and storytelling that are necessary for effective copywriting. Copywriting requires not only technical writing skills but also creativity, persuasion, and empathy.

This is a Recorded self-paced course. You will get access to all video modules through our private members area that you can login into.

You will get INSTANT ACCESS. Once you complete your payment, you will get the login details on email within 5 minutes and you can start learning.

There is NO TIME LIMIT and you get Lifetime access to videos.

Yes, our course lessons are accessible on Desktops, Laptops, Mobile Phones or Tablets. You can also download our LMS app on your phone and watch the lessons on the app.

You will get be added to our private learners’ support group where you can post your questions and get answers for them any time you want. Our team will assist you promptly.

Absolutely! Copywriting is more about customer psychology and usage of proven frameworks. You can be a copywriter even if you are not creative. This course will teach you how to write persuasive copy step-by-step even if writing doesn’t come naturally to you.

Yes 100%! It is a misconception that Copywriting requires usage of fancy words and phrases. In fact, Copywriting is all about using the simplest words in order to drive an action from the customer.

You can access the videos in your private members area anytime you want. But the videos cannot be downloaded.

Due to the nature of our digital products, we do not offer any refunds or account transfers. We advise you to be thorough with the course details before making a purchase decision. 

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Become a high-paid Copywriter today

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Copywriting Mastery Course 16

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