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Copywriting Mastery Course 1
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SELF-PACED COURSE

Become a certified Copywriter: Turn strangers into Paying customers with the power of words

Learn the step-by-step Direct-Response copywriting frameworks and secret psychological writing techniques that have helped digital & performance marketers generate 6-figure sales & leads. Without any prior writing experience or skills.

Price: ₹10000 - Get 80% off today!

GET INSTANT ACCESS AT ₹1999 + gst
GET INSTANT ACCESS AT ₹1999 + gst
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Your Mentor:
Puneet Tandon

Worked with brands like:

worked with brand logos

4.9/5 ⭐

Google Rating

45+

VIDEO LESSONS

No Upsells

In-depth Course

3127+

Learners Enrolled

Course Highlights

Here's what you will get:

  • Product research blueprint to uncover why people should buy any product or service.
  • Audience research methodology to find psychological reasons why people will buy your product or service.
  • High-converting copywriting frameworks like AIDA, PAS, BAB.
  • 7-figure generating Landing Page template.
  • Copywriting Portfolio even if you have no experience.
  • Generative AI tutorial to write copy faster with tools like ChatGPT.
  • Lifetime access to the course content and a valid and recognised certificate.
  • Done-for-you 'proven' templates & formulae to get you started immediately.

This course will teach you how to write 10x better converting copy for:

  • Sales Landing Pages
  • Lead generation pages
  • Facebook & Instagram Ads
  • Google Ads
  • Email marketing sequences
  • Scripts for video ads
  • Sales letters
  • Any sales communication

This course is specially designed for:

  • Digital Marketers
  • Performance Marketers
  • Funnel builders
  • Email Marketers
  • Social Media Marketers
  • Landing Page creators
  • Content writers
  • Digital Freelancers
  • Business owners

What our learners say 😊 →

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Course Curriculum

Learn to craft compelling copy that resonates with your target audience, drives conversions, and builds brand loyalty. Learn how to leverage AI to put your writing skills on steroids.

1. Fundamentals

  • Introduction
  • What is Copywriting
  • Types of Copywriting
  • How is Copywriting different from: Content Writing, blogs & articles, technical writing
  • How is Copywriting different from: Content Writing, blogs & articles, technical writing

2. Product Research

  • Importance of Research
  • What and Where are you selling
  • Who is your buyer and why should they buy
  • Who are your competitors
  • What action do you want them to take
  • How to do Product/Service Research

3. Audience Research

  • Understanding audience psychology
  • Purchase triggers
  • 9 Reasons "Why People Buy"
  • 11 Questions to Ask before writing Copy

4. Killer Headlines

  • Importance of Headlines
  • Where all are Headlines Used
  • Art and Science behind writing a killer headline
  • "Done-for-you" Headline templates with exampled

5. Copywriting Frameworks

  • AIDA Framework
  • PAS Framework
  • BAB Framework

6. Google Search Ad Copies

  • Goal of Google Search Ads
  • Writing Google Ads Headline
  • Writing Google Ads Description

7. Facebook & Instagram Ad Copies

  • What are Facebook Ads and how are they different from Google Ads
  • Psychology behind Facebook Ads Copy
  • Different Copy Angles
  • Remarketing Ad Copy Angles

8. Writing a Sales Landing Page

  • Landing Page Structure & its Elements
  • Above-the-Fold – Pre-Headers, Headline, Sub-headline, CTA
  • Benefit Bullet Points
  • Social Proof
  • Problems / Agitation (Story)
  • Solution, Benefits, Features, Recap of Offer, Trust Builder, Objection Handling

9. Cold Email Copywriting

  • Introduction to Email Copywriting
  • Anatomy of an Email
  • What are Cold Emails and how are they different?
  • Proven Cold Email Copy Formula
  • Writing a High-Performing Subject Line

10. Warm Email Copywriting

  • What are Warm Emails and when do you send them?
  • Anatomy of a Warm Email.
  • Ultimate Warm Email Copy Formula
  • Writing a Warm Email Step-by-Step
  • Writing Email Sequences

11. Using AI for Copywriting

  • Will AI kill copywriting as a career?
  • How to use AI for copywriting to your advantage
  • Which AI copywriting tools to use
  • Using AI prompts effectively to get winning copy output

12. Build a Portfolio

  • Why do you need a portfolio
  • Where to host your portfolio
  • What to include in a portfolio
  • Creating a portfolio using free tools
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GET INSTANT ACCESS

🎉 80% Off - Lifetime Access

Why join this course? 🚀

  • 45+ detailed on-demand lessons.
  • Updated Copy Frameworks for New Online Channels.
  • Leverage AI to write faster and better.
  • Get certificate on completion.
  • Practice Assignments to implement learnings.
  • Lifetime Access to the course content.

Turn Words into Ca$h with Direct-response Copywriting

GET INSTANT ACCESS
GET INSTANT ACCESS

This is not a generic copywriting course. This will not teach you how to write 'quirky' taglines.

This course is a step-by-step guide to write copy that will convince users to take an action (buy your product/service or become a lead).

This is the Highest-Paid type of copywriting.

This is how much you can make as a Copywriter 👇

Copywriting Mastery Course 2
Copywriting Mastery Course 3
Copywriting Mastery Course 4
Copywriting Mastery Course 5

3127+ learners have already enrolled

They have worked with top brands across domains.

Copywriting Mastery Course 6

Enroll before 22nd Nov, 11:59 PM to get Premium Bonuses worth ₹30,000

Start writing High-Converting Copy immediately with these Done-For-You Bonuses.
No prior copywriting experience required.

Bonus - ebook - killer headline copy templates

Killer Headline Templates (E-Book)

Headlines are the most important copywriting asset. Don't leave anything to guesswork and get 100's of prover, high-converting headline templates that you can use directly.

Worth ₹3,000

Copywriting Mastery Course 7

Facebook & Instagram Ad Copies (Swipe File)

Get access to the best performing Facebook & Instagram (Meta) Ads from different industries. Get inspired and reduce your writing time substantially.

Worth ₹3,000

Bonus - Google Search Ad Copies

Google Search Ad Copies (Swipe File)

Google Search Ads are all about Copywriting. If your copy is strong, you will get clicks (and later sales) on your ads. That's why this swipe-file will give you access to top performing ads across industries.

Worth ₹3,000

Bonus - Email Subject Lines

Unignorable Email Subject Lines (Swipe File)

The Subject Line of an email is the number 1 factor that decides if the reader will open it to take an action or not. This swipe file will give you 100's of subject lines that you can replicate and become unignorable.

Worth ₹3,000

Copywriting Course support group

YUP Premium Community Access

Be a part of an private and passionate community of Copywriters. Connect with other likeminded copywriters and learn from their experiences.

Worth ₹8,000

Secret Bonus

Unlock more special bonuses within the course. Massive value inside.

Worth ₹10,000

GET INSTANT ACCESS
GET INSTANT ACCESS

🎉 Enroll before 22nd Nov, 11:59 PM to get bonuses worth ₹30,000 🎉

Why learn Copywriting?

  • To master the skill of selling more Products or Services using words (without being pushy)
  • To gain a Psychological understanding of your audience, competition, products, and your brand’s unique voice
  • To gently persuade people to "Act Now"
  • To get maximum Profits from your Ads, Emails, Landing Pages and Funnels
  • To grow loyal followers & influence on Social Media

Exclusive VIP Community,
to help you solve all your doubts!

We believe that the true challenge begins after you complete an online course and start implementing the learnings. We want to be there with you at that time to help you out.

Doubts answered by Team YUP

Each query is answered by our team of Copywriting experts. It's like getting lifetime access to your mentors.

Active VIP Community

Learn from the experiments of your fellow learners in our community and get inspired by their success stories.

Copywriting Mastery Course 8
Copywriting Mastery Course 9
Copywriting Mastery Course 10
Copywriting Mastery Course 11

Meet Your Mentor

Puneet Tandon - Founder Young Urban Project

Puneet Tandon

Founder – Young Urban Project

  • India's Top Copywriting & Marketing Expert
  • 10+ years experience in Digital Marketing & Advertising
  • Has written Sales Pages with Crores in revenue
  • TEDx Speaker.
  • Worked with brands like Navi, Zee, Cleartrip, ZestMoney, Edelweiss, Liberty Insurance, Reliance Brands, Centrum, Bloomsbury, and more.
  • Named Young Achiever (Digital) by WMC
  • Named among Top-50 Strategy professionals in India

AS SEEN ON

Copywriting Mastery Course 12

Get Certified

Complete all modules successfully and receive an Advanced certificate. This certificate is:

  • Official & Verified by Young Urban Project
  • Shareable on LinkedIn and with employers
  • Useful to enhance professional credibility
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GET INSTANT ACCESS
Copywriting Mastery Course 13

Here's what you will learn:

  • The secret strategies of writing high-performing copy
  • Practical techniques for product & audience research.
  • Methodology behind writing killer headlines.
  • Decoding most popular copywriting frameworks.
  • Writing superb Google Search Ads.
  • Writing high-converting Meta Ads.
  • Writing Conversion-Magnet Landing pages.
  • Methods to write Cold & Warm email sequences.
  • Making use of AI tools to write copies.
  • Starting a freelance copywriting career.
Hours
Minutes
Seconds
Copywriting Mastery Course 14
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GET INSTANT ACCESS

And get amazing bonuses:

  • The secret strategies of writing high-performing copy
  • Practical techniques for product & audience research.
  • Methodology behind writing killer headlines.
  • Decoding most popular copywriting frameworks.
  • Starting a freelance copywriting career.

Hear what 2000+ students have to say about our course 😊 →

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This course is for you if:

  • You want to learn Persuasive Copywriting but don't know where to start.
  • You have read through random blogs and gone down the Youtube rabbit-hole but got even more confused.
  • You don't have time for long, expensive, stretched out courses.
  • You have tried other courses (oops) but ended up where you began.
  • You want actionable Copywriting tactics that get you results be quickly and affordably.

Frequently Asked Questions

We asked ChatGPT this question and here is what it said:

No, AI will not kill copywriting, but it will change the way copywriting is done. AI has the ability to generate written content quickly and efficiently, but it lacks the creativity, emotion, and human touch that copywriters bring to their work.

While AI can generate content based on certain parameters and data, it cannot fully understand the nuances of human emotions, experiences, and storytelling that are necessary for effective copywriting. Copywriting requires not only technical writing skills but also creativity, persuasion, and empathy.

This is a Recorded self-paced course. You will get access to all video modules through our private members area that you can login into.

You will get INSTANT ACCESS. Once you complete your payment, you will get the login details on email within 5 minutes and you can start learning.

There is NO TIME LIMIT and you get Lifetime access to videos.

Yes, our course lessons are accessible on Desktops, Laptops, Mobile Phones or Tablets. You can also download our LMS app on your phone and watch the lessons on the app.

You will get be added to our private learners’ support group where you can post your questions and get answers for them any time you want. Our team will assist you promptly.

Absolutely! Copywriting is more about customer psychology and usage of proven frameworks. You can be a copywriter even if you are not creative. This course will teach you how to write persuasive copy step-by-step even if writing doesn’t come naturally to you.

Yes 100%! It is a misconception that Copywriting requires usage of fancy words and phrases. In fact, Copywriting is all about using the simplest words in order to drive an action from the customer.

You can access the videos in your private members area anytime you want. But the videos cannot be downloaded.

This is a self-paced course and does not include 1-on-1 mentorship. However, you can ask for suggestions and help from our team and the community on our Private Learner Group. We respond to each and every query and even give feedback on your copies.

Due to the nature of our digital products, we do not offer any refunds or account transfers. We advise you to be thorough with the course details before making a purchase decision. 

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Start your journey & become a high-converting Copywriter

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₹2495 ₹12,499

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Copywriting Mastery Course 15

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