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Brand Management Course 1

Build Your Career as a Brand Manager - with Proof of Work in 6 Weeks

Learn practical brand strategy, insight development, positioning, identity creation, architecture planning, and campaign thinking - the real skills companies expect but B-schools never teach.

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  • Get Certified
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Applications closing soon.

Classes Start On:

30th May'26

Program Duration

6 Weeks

Live Weekend Classes

25+ Hours

Dedicated Career

Assistance

Classes Start on 30th May'26 - Apply Now. Limited Seats. Classes Start on 30th May'26 - Apply Now. Limited Seats.

Why should you join this program?

Program Highlights

  • Live & Interactive Weekend Classes that simulate real brand rooms
  • Learn real strategic frameworks used by top brand managers
  • Generative AI integrated into every module for speed & efficiency
  • Hands-on assignments every week
  • Direct mentor feedback on strategy work
  • Recordings available for flexible revision
  • Lifetime access to community & support
  • Lifetime Access to Class Recordings.

Why learn Brand Management?

Brand Management is one of the most desirable, high-impact marketing roles today. But the reality is:

❌ Most marketers don’t actually understand what brand managers do

❌ B-schools teach theory, not application

❌ Companies demand practical frameworks, not jargon

❌ AI is reshaping brand workflows - and professionals are falling behind

A Brand Manager today must combine strategic thinking + consumer insights + storytelling + AI-assisted speed.

This program prepares you exactly for that.

8-10 LPA

starting salary

18-25 LPA

salary with 3 year experience

50-70 LPA

at Senior Levels

20K Jobs

in India (Naukri)

Our Alumni Work here

Brand Management Course 2
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Join before 5th Jun 11:59PM to get exclusive Premium bonuses worth ₹70,000!

Checkout what other learners say

Meet your mentors

Industry's top Brand Managers

Brand Management Course 3

Eva S

GM - Brand & Product Marketing

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Akankshya Mohanty

Brand Manager

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Kavya Maheshwari

Brand Manager

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Job Roles You Can Target After this Course

  • Brand Manager
  • Assistant Brand Manager
  • Brand Lead
  • Brand Marketing Manager
  • Brand Strategist
  • Brand Consultant
  • Brand Director
  • Creative Strategy Roles

This course is for...

Marketing Professionals

who want to move into strategy and break out of execution-only roles.

Paid Advertisers

Who want to upskill with the most advanced media buying strategies.

Social Media Marketers

who want to level up into brand thinking, not just content posting.

Entrepreneurs & Founders

who want to build strong, differentiated brands and stand out.

MBA Students

who want a solid portfolio piece for brand manager interviews.

Freelancers

who want to offer premium brand strategy as a service.

Course Curriculum

(Practical Live Classes, Click on each week to see the topics covered)

Week 1

The first module will build a solid foundation for the weeks to come.

  • What brand managers really do
  • Brand vs branding vs marketing
  • Brand as a memory & meaning system
  • Category, competitor, and consumer analysis
  • AI for faster research & audit synthesis
    Assignment: Brand Audit (Capstone Section 1)
Week 2
  • What insights truly are (not observations)
  • Tension-motivation framework
  • Positioning structure (POP vs POD)
  • Whitespace mapping
  • AI for insight clustering & territories
    Assignment: Insight + Positioning (Capstone Section 2)
Week 3
  • Brand Core (Purpose, Vision, Values)
  • Brand Identity Prism simplified
  • Tone of Voice & Brand Personality
  • Messaging architecture & narrative structure
  • AI for tone exploration & messaging variations
    Assignment: Identity + Messaging (Capstone Section 3)
Week 4
  • Branded House vs House of Brands vs Hybrid
  • Portfolio fit evaluation
  • When to create sub-brands
  • Assessing extension opportunities
  • AI for scenario simulation & risk evaluation
    Assignment: Architecture + Extension (Capstone Section 4)
Week 5
  • Writing powerful briefs that creatives love
  • Insight → Idea → Creative Territory
  • Campaign thinking
  • Social + Content + Influencer framework
  • AI for brief drafting & creative territories
    Assignment: Creative Brief + Campaign Strategy (Capstone Section 5)
Week 6
  • Brand awareness, equity, consideration
  • Brand health tracking
  • KPI planning & measurement
  • Synthesizing the brand strategy
  • AI for structure, clarity & refinement of the Playbook
    Assignment: Brand Strategy Playbook Assembly
Bonus Week

Every learner graduates with a powerful portfolio-ready document that includes:

  • Brand Audit
  • Consumer Insight Framework
  • Positioning Strategy
  • Brand Essence
  • Brand Identity & Personality
  • Messaging Architecture
  • Brand Architecture
  • Extension Strategy
  • Creative Brief + Campaign Idea
  • Brand Metrics Plan

Enroll today to get Exclusive Bonuses worth ₹70,000/-

Bonus 1

1:1 Mentor Support

Worth ₹25,000/-

Get it before 5th Jun, 11:59 PM

1-on-1 personal support
Bonus 2

E-Books & Masterclasses

Worth ₹25,000/-

Get it before 5th Jun, 11:59 PM

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Bonus 3

Premium VIP Community​

Worth ₹20,000/-

Get it before 5th Jun, 11:59 PM

premium community
Apply Now

Enroll today before 5th Jun 11:59PM to get exclusive Premium bonuses worth ₹70,000!

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Get Certified by
Young Urban Project

On completion of this program, you will be awarded with a certification which is:

  • Official & verified by YUP
  • Shareable on LinkedIn and with employers
  • Useful to enhance professional credibility
brand management course certificate

You should join this course if

You are a marketer but want to stand out by learning real brand strategy instead of staying stuck in execution-only roles.

You want to move into high-value roles like Brand Manager, ABM, or Brand Strategist and need practical skills companies actually look for.

You want to accelerate your career by learning a skillset that sits at the intersection of strategy, creativity, consumer psychology & AI.

You want to understand how top brands are built and scaled, not just how they post content.

You don’t want to remain an average digital marketer or social media manager and instead want to think like a strategic leader.

You want to learn directly from expert brand strategists and mentors who’ve built and managed real brands.

You want a structured, step-by-step approach to brand strategy instead of confusing theory from B-schools or YouTube.

You want to learn this skill without trial-and-error and without wasting months figuring it out alone.

Join India’s Most In-depth & Practical Brand Management Program and get:

  • Access to an exclusive SuperTeam of Brand Strategy expert mentors
  • 100% Practical Live Classes (no pre-recorded theory)
  • Lifetime access to class recordings, frameworks & templates
  • A deeply structured 6-week curriculum designed for real industry roles
  • Hands-on weekly assignments to build your Brand Strategy Playbook
  • Verified Certification from Young Urban Project
  • Direct mentor feedback on your strategy work
  • Lifetime access to the Premium YUP Community
  • Access to YUP Perks - discounted courses, free workshops and more
Brand Management Course 24
  • Launch Offer: Save ₹13,000 today
  • Enroll before 5th Jun 11:59 PM to get exclusive bonuses worth ₹70,000
  • Limited seats only
Apply Now

These brands are hiring brand managers

brand management hiring companies

& thousand more brands

This is the best outcome-driven course in market. Here's why:

YUP's 6-week Course
100% Live interactive Classes
Multiple specialist mentors (Brand Strategy, Insight, Messaging, Architecture, Creative)
Practical, Industry-relevant curriculum
Get your queries answered anytime
1-on-1 career support
Get support even after the course ends
Lifetime access to class recordings
Access to a meaningful, premium Alumni community
Other courses
Pre-recorded, boring, one-sided videos
Only one generalist mentor throughout
Theoretical curriculum
Wait for crowded Q&A sessions to ask queries
No individual support whatsoever
Once the course ends, you are on your own
Limited-time or no access to recordings
No community or crowded discord servers

FAQs

Yes, this is a 100% live course and each class takes place on Zoom. You can attend from any place and from any device. 

Apart from live classes, you also get some recorded masterclasses on specialised topics.

The classes will take place every Saturday & Sunday from 3:00 PM to 5:00 PM for 6-weeks.

Absolutely, This course starts from the fundamentals and builds up to advanced brand strategy, making it suitable for:

  • Beginners
  • Marketers
  • Social media managers
  • Founders
  • Agency professionals

This is not a transactional course. We understand that our learners will have queries beyond the classes. Which is why we offer unlimited support even after the course ends. You will always have direct access to a dedicated program manager and you will also be able to block mentor calls in case of complex issues.

Our belief is that theory can only take you so far. We have designed our curriculum in a way that you should be able to plug-and-play in any company that you work with or join in future. Our lessons rely less on ppts, and more on dashboard walkthroughs, and live case studies.

Simply put, this course is a simulation of how real-life performance marketing works.

The SuperTeam Mentors are multiple Brand Management & Strategy experts who have worked with companies like Google, Microsoft, Madison, Navi, LinkedIn, Vodafone. These are practitioners who have spent years working hands-on in this space and know the inside out of performance marketing.

The mentor lineup can change (replaced with other expert mentors) in certain cases.

Yes, you will get lifetime access to class recordings. We want you to be able to refer back to the classes whenever you want.

We have EMI plans available:
You can avail EMI of 3/6/9/12 months. Please speak to our Program Management team on this number: +91 6280908690 to avail the option.

We have an in-house talent development team that will work closely with you to advance your career.

And this guidance is 1-on-1 because we believe that each individual is at a different stage in career and requires individual attention.

We will guide you from rebuilding your resume & Linkedin profiles in order to get you discovered by recruiters organically. Then, we will give you guidance on interview preparation along with the questions and the method of tackling them.

We also organise mock interviews on request.

And apart from that, we share relevant opportunities with our learner community on a regular basis.

This is an end-to-end assistance tailore for you.

Yes, you will get an official and verified Certificate from Young Urban Project.

You can Click Here to reach us on WhatsApp or Call at: +91 6280908690

Get started to become a Successful
Brand Manager

Apply Now

Brand Management.

Brand Management Course 25

contact us at he***@***************ct.com

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