Our alumni work here:
& MANY MANY MORE...
Live Cohort-based Program
Launch your product marketing career. Earn your certification and pave the way to securing your dream role as a Product Marketing Manager (PMM) at world's top companies.
Live Classes | 1-on-1 Support | Placement Assistance
Limited seats.
Every app on your phone is a Product. And Product companies are rising like never before. All products require specialists to launch them and keep bringing success for them. This requires specialists "Product Marketers" to come in.
Product Marketing has become one of the most sought after roles in recent times and is highly rewarding. If you love working in fast-paced, dynamic environment, and want to create an impact over various areas - PMM career is for you.
(Practical Live Classes, Click on each week to see the topics covered)
The first module will build a solid foundation for the weeks to come.
All successful Product Marketing efforts begin with research. This can make or break a product.
This module will cover two crucial elements of a PMM’s KPIs.
Personas
Positioning
Messaging:
In this ultimate week, you will begin your structured effort towards a transition. You will be working with experts who will guide you how to restructure your resume, how to get in-bound & out-bound offers.
You will also learn how to prepare for interviews and how to answer interview questions leveraging proven frameworks.
& MANY MANY MORE...
Get Hands-on experience on tools that are used in industry
On completing this Product Marketing Course, you get a certificate to demonstrate your expertise. This certificate is:
Abhishek
Sr Product Marketing Manager
Ashika
Product Marketing Manager
Anusuya
Head of Product Marketing
You won't have to worry about raising your queries & doubts to unqualified team members. You will get direct access to the expert mentors on Phone, Email and Chat.
A lot of our learners have found their next job, or hired team members, or got clients for their freelance business - all from our alumni community.
We believe the real challenge begins after the classes get over and you start implementing your learnings at your job or business. That's why we promise to be there for you during and after the course.
When you join the Live Product Marketing Course, you get an exclusive access to discounts of other courses, and you get select free workshops & masterclasses.
Product marketing is the strategic process of bringing a product to market, positioning it effectively, and driving its growth across the product lifecycle. It involves deeply understanding the target audience, crafting compelling messaging, and ensuring alignment between product teams and customer needs.
Key responsibilities of a Product Marketing Manager include:
While digital marketing focuses on using digital channels to promote products or services, product marketing is more holistic and strategy-oriented.
| Aspect | Product Marketing | Digital Marketing |
|---|---|---|
|
Focus |
ContentProduct positioning, messaging, and lifecycle. |
Campaigns to drive traffic and conversions.
|
|
Audience |
Internal teams (sales, product) and customers. |
Broad external audience (customers).
|
|
Key Deliverables |
Go-to-market strategies, sales enablement, product launches. |
PPC, SEO, social media campaigns, and email marketing.
|
|
Tools |
Product frameworks, customer insights, GTM tools. |
Analytics platforms, ad tools, CRM systems. |
Product marketing ensures that digital marketing efforts align with a product’s positioning and target audience.
Product marketing is a dynamic and high-demand field offering rewarding career opportunities. Here’s why it’s a great career choice:
The Product Marketing Core Framework is a structured approach to ensuring a product’s success. Here are the critical components:
Q: What is Product Marketing?
Product marketing is the process of bringing a product to market, promoting it, and selling it to a customer. It involves understanding the target audience, creating a go-to-market strategy, and aligning the product’s positioning, messaging, and sales enablement with customer needs.
Q: Why is Product Marketing important?
Product marketing bridges the gap between product development and sales. It ensures that the right products are delivered to the right customers with the right messaging, ultimately driving revenue and customer satisfaction.
Q: Who should take this Product Marketing course?
This course is ideal for aspiring product marketers, current marketing professionals looking to specialize in product marketing, product managers, and entrepreneurs who want to enhance their product marketing skills.
Q: What types of jobs can I get with skills in Product Marketing?
With skills in product marketing, you can pursue various roles, including but not limited to:
Q: What is the average salary for a Product Marketing Manager?
The average salary for a Product Marketing Manager typically ranges from $90,000 to $130,000 per year in the United States and from INR 10,00,000 to INR 20,00,000 per year in India, depending on factors such as location, industry, and experience. However, the average salary for a PMM is INR 17 LPA according to various sources.
Q: How does experience affect salaries in Product Marketing?
Experience plays a significant role in determining salaries in product marketing. Entry-level positions may start around $60,000 per year in the U.S., while experienced professionals in senior roles can earn upwards of $150,000 per year. In India, entry-level positions might start around INR 5,00,000 per year, with senior roles earning upwards of INR 25,00,000 per year.
Q: What is the career scope for Product Marketers?
The career scope for Product Marketers is expansive and promising. Product Marketers play a pivotal role in bridging the gap between product development and market demand. They are responsible for understanding customer needs, crafting compelling product messaging, and developing go-to-market strategies. As businesses increasingly rely on data-driven decisions, the demand for skilled Product Marketers who can analyze market trends and customer feedback is on the rise. Career opportunities range from startups to large corporations, with roles such as Product Marketing Manager, Brand Manager, and Chief Marketing Officer. This career offers substantial growth potential, attractive salaries, and the chance to drive product success and innovation.
Q: How will this course help in career growth?
This course provides practical skills and knowledge that are directly applicable to real-world product marketing scenarios. By the end of the course, you will be equipped to handle product marketing challenges, lead go-to-market strategies, and contribute to the overall success of your products and organization.
Q: What are the benefits of specializing in Product Marketing?
Specializing in product marketing allows you to play a crucial role in a product’s lifecycle, from conception to launch and beyond. It offers opportunities to work cross-functionally with teams such as product development, sales, and customer support, and to make a significant impact on the success of a product and the company.
Q: How does Product Marketing differ from traditional marketing?
While traditional marketing focuses on promoting and selling existing products, product marketing focuses on bringing new products to market and ensuring their success. It involves a deeper understanding of the product itself, the market needs, and how to position the product effectively to the target audience.
Q: Why should I choose this Product Marketing course by Young Urban Project?
This course is designed by industry experts and offers hands-on, practical learning experiences. With live classes on weekends, you can interact directly with instructors and peers, making learning more effective and engaging. The curriculum is updated regularly to keep pace with the latest industry trends and practices.
Q: What is the duration and schedule of the course?
The course spans 8 weeks with live sessions conducted on Saturdays and Sundays. This schedule is designed to accommodate working professionals and students, allowing them to balance their commitments while gaining valuable skills.
Q: Will I receive a certification upon completion?
Yes, upon successful completion of the course, you will receive a certification from Young Urban Project, which can enhance your resume and demonstrate your expertise in product marketing to potential employers.
Q: Is there any support available if I have questions during the course?
Absolutely! You will have access to a dedicated program support team, including your instructors and peers, through our online community and forums. You can ask questions, seek feedback, and collaborate on projects throughout the course.
Q: What kind of practical experience will I gain from this course?
This course emphasizes practical, hands-on learning. You will work on real-world projects, case studies, and exercises that simulate actual product marketing scenarios. This approach ensures that you can apply what you learn immediately in your job or business.
Limited Seats. Apply now to avoid missing out!
Young Urban Project offers unparalleled resources and support to professionals and business owners striving for career advancement. With our Mentor-Led Programs, On-demand courses, and Live workshops, you'll gain cutting-edge skills and knowledge to thrive in competitive industries.
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