Live Cohort-based Program

Best AI-Powered Performance Marketing Course Online

Learn the exact performance marketing strategies used by top experts to leverage paid advertising and data analytics to generate profitable results, leads & sales at scale. As a part of this Performance Marketing Certification Course, you will get mentored by top performance marketing trainers (practitioners) and replicate their proven frameworks.

Live Classes | 1-on-1 Support | Placement Assistance | Certification

performance marketing course - Young Urban Project

Key Features of our Performance Marketing Course

Live Interactive Classes
Get certified
10 weeks
Top Industry mentors
Weekend sessions
Practical assignments

Introducing the best Performance Marketing course in market

Performance marketing is a specialization of digital marketing where businesses or advertisers pay to the ad platform only when their ads achieve a specific result. This result could be a click, lead, sale, app install, or something similar – basically something valuable to a business. Instead of paying upfront, advertisers pay based on performance (hence it’s called that). This makes it easier to target the right audience and measure success, which is why it’s a valuable skill for marketers.

Our 10-week Online and Live Performance Marketing Bootcamp will teach you how to use this strategy effectively to achieve growth for any business. You’ll learn how to:

  • Set up and improve ad campaigns for better results.
  • Track growth metrics like clicks, leads, and sales. And critical metrics like ROAS, CPA, CAC, LTV, AOV, POAS, CPM etc.
  • Use platforms like Google Ads, Facebook Ads, LinkedIn Ads, X Ads etc. to get more leads and sales.
  • Understand data using tolls like Google Analytics 4, Adobe Analytics, VWO, Clarity etc. and improve your website to get higher conversions.
  • Whether you’re a beginner or an experienced marketer, this course will give you the tools and knowledge to succeed in performance marketing.

Why learn Performance Marketing in 2025

Performance Marketing (also called Growth Marketing) is a specific branch of digital marketing where paid advertising is used to generate measurable results (leads & sales) for any business. It relies on data-driven decisions in order to maintain a positive ROI. It is one of the highest-paying, in-demand skills today. And it is recession-proof.

5-8 LPA

starting salary

10-15 LPA

salary with 3 year experience

70,000

jobs in India (Naukri.com)

$40-$120 per hour

is what Freelancers make

Performance Marketing Course Curriculum

Learn each topic in-depth and get confident to get better ROI. Crack any interview you apply for.

Week 1

The first module will build a solid foundation for the weeks to come.

  • Advantages of Performance Marketing for Brands.
  • How to Use Performance Marketing?
  • Understanding the channels of Performance Marketing
  • Understanding Performance Marketing Metrics
  • Performance Marketing for B2B & B2C
Week 2

Learn to drive consistent ROI through acquisition and retention using Meta Ads with the latest strategies.

  • Understanding important metrics and terms in Meta Ads.
  • Decoding Campaign objectives and Campaign structure
  • Meta Business Manager
  • Installing pixel/CAPI and creating custom events
  • Creating an Ad campaign
  • Generating Leads & Sales
  • Audiences (Custom & Look Alike Audiences)
  • Remarketing campaigns
  • Ad reporting and optimization
  • Scaling strategies
  • Latest updates in Meta Ads and how to maneuver around them

Practical Assignment 1 – Setting up a Meta Ads Campaign

Week 3

Learn step-by-step how to leverage Google search ads for high-intent audience and drive performance.

  • How do search Ads work
  • Ad Rank & Quality score
  • Understanding Auction
  • Bidding Strategies
  • Keyword Research & Theming
  • Ad Campaign Structure
  • Ad Copywriting
  • Installing Tracking Tags & Connecting with GA
Week 4

Apart from Google Search Ads, you will also learn Google Display and Youtube Ads. Learn how display or banner ads work and how to create winning Youtube ad campaigns.

  • Setting up Display Campaigns
  • CPM Model
  • Setting up Youtube Campaigns
  • Video Ad Best practices
  • Targeting options
  • Setting up conversion events
  • Building Remarketing Audience
Week 5

Learn how to run ads specific to an e-commerce / D2C business

  • Shopping Campaign settings
  • Drive in-store sales
  • Campaign setup and structure
  • Setting up Google Merchant Center Account
  • Conversions tracking and how to know your shopping campaigns are working
  • Optimize & Scaling

On Day 2, learn Facebook catalog ads.

  • Creating and syncing catalog
  • E-Commerce ad strategy
  • Running dynamic campaigns
  • Remarketing for e-commerce ads
  • Decoding data and making decisions.

Practical Assignment 2 – Building a plan and setting up a Google Ads Campaign

Week 6

Day 1 of this week will comprise of learning how to run X(Twitter) Ads.

  • Learn about X Network
  • Build your X Ads Infrastructure
  • Targeting options
  • Hands-on training on how to launch X Ads
  • Remarketing Ads

On Day 2, you will learn Linkedin Ads:

  • LinkedIn Advertising Basics
  • Pipeline-Driven Campaigns
  • Targeting & Campaign setup
  • Insights Tag installation
  • Campaign Optimisation
  • LinkedIn Sponsored Updates, Sponsored InMails, Text Ads, Video Ads, Lead-Gen Forms
  • Ad creative best practices
Week 7

This week, learn one of the most critical skills a performance marketer needs to optimize Landing Pages or Product Pages and boost conversions.

  • Understanding CRO processes
  • Conduct proper optimization research
  • Set up, track and analyze successful A/B tests
  • Understanding of Landing Page visitor behaviour
  • Generate valuable insights and prioritize them
  • Improve conversion rate of landing pages and product pages

Practical Assignment 3 – Analysing a landing page from CRO point-of-view and making recommendations for improving conversion rate.

Week 8

Learn how top Performance Marketers create media plans, budgets and estimates that can be presented to internal stakeholders or clients.

  • How to develop the digital media plan
  • Understand how to schedule media
  • How to estimate performance results
  • Learn how media is use synergistically
  • Media mix
  • Presenting the media plan

Practical Assignment 4 – Creating a Media Plan based on the brief.

Week 9

Learn how to collate, ready, and analyse data with Google Analytics in order to optimise your campaigns

  • How do Analytics help in Performance Marketing
  • Setting up GA4
  • Setting up your analytics dashboard
  • How to track website visitor behaviour
  • Creating multi-channel goals
  • Attribution
  • Special masterclass on Adobe Analytics
  • Learn how to use Google Tag Manager (GTM) for better tracking and measurement.
Week 10
  • Preparation & guidance for a Performance Marketing Career
  • 1:1 Assistance
  • Resume Preparation & Makeover
  • Get the common Interview questions and learn how to tackle them.
  • Mock interview

Limited Seats. Apply now to avoid missing out!

Who is this Performance Marketing course for?

What our learners say about the Advanced Performance Marketing Course→

Real reviews from real learners

Our alumni work with top brands:

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& MANY MANY MORE...

You will Learn these Top Performance Marketing Tools in this course

Google Ads Tools, Meta Ads Tools, Funnel Tools, CRO Tools, Analytics Tools, AI Tools

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And Many More Performance Marketing and AI Tools!
Also get Additional Bonuses with Certification + Career Support

Earn your Performance Marketing Certification

Earn a globally recognized Performance Marketing Certificate - great for resumes, portfolios, and proving your skills to employers.

performance marketing course certificate

Meet your Performance Marketing Instructors

Top Paid Advertising and Analytics Experts who have managed millions of dollars in combined ad spends

Puneet - YUP

Puneet T

Founder & Lead Mentor

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Pooja K

Marketing Specialist

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Rushabh L

Ex-Google Ads Business Manager

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Pawas P

CRO Specialist

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Ekta C

Ex-Talent Dev Lead

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Paras B

Campaign Analytics Lead

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Namrata S

Director - Media Planning & Buying

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Mihir S

Growth Marketer

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Exclusive YUP Community for Life

Get access to Top Digital Experts

You won't have to worry about raising your queries & doubts to unqualified team members. You will get direct access to the expert mentors on Phone, Email and Chat.

Dedicated Job Placement Support

As a part of this Performance Marketing Mentorship Course, you will get access to our Dedicated Placement Assistance. This includes relevant job openings, mock interviews, and resume makeover guidance.

1:1 Support Even After the Course

We believe the real challenge begins after the classes get over and you start implementing your learnings at your job or business. That's why we promise to be there for you during and after the course.

Lifelong Community Perks

When you join this Performance Marketing bootcamp, you get an exclusive access to discounts of other courses, and you get select free workshops & masterclasses.

What is a Performance Marketing Course?

Performance marketing courses teach you how to create and optimize paid ad campaigns with the help of analytics to get more clicks, leads, and sales. You will learn PPC, social media Advertising, Analytics, and Conversion Optimization to increase ROI and grow any business.

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Performance Marketing Course Reviews & Success Stories

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Here is how our Performance Marketing Course is different other courses in market

YUP's 10-week Course
100% Live interactive Classes
Multiple specialist mentors for each module
Practical, Industry-relevant curriculum
Get your queries answered anytime
1-on-1 career support
Get support even after the course ends
Lifetime access to class recordings
Access to a meaningful, premium Alumni community
Other courses
Pre-recorded, boring, one-sided videos
Only one generalist mentor throughout
Theoretical curriculum
Wait for crowded Q&A sessions to ask queries
No individual support whatsoever
Once the course ends, you are on your own
Limited-time or no access to recordings
No community or crowded discord servers

Advance your career with Young Urban Project's Performance Marketing Course

Frequently Asked Questions about Performance Marketing Course

Who is this Performance Marketing Course for?

This course is for anyone who is a digital marketer, or has a fundamental understanding of digital marketing – and wants to learn the intricacies of performance marketing to drive profitable business results.

This course has been taken by professionals who work in digital marketing, social media marketing, content writing/marketing, paid advertising, media buying, and more.

This course has also been taken by founders who want to have a better understanding in user acquisition and retention for their businesses.

Is this course beginner-friendly?

This course requires fundamental digital marketing knowledge. However, you don’t need to know anything about Performance Marketing to join this.

Is Performance Marketing worth it?

Yes, it’s definitely worth it! Unlike traditional ads, performance marketing lets you see exactly what’s working. You can track clicks, sales, and conversions easily. Tools like Google Analytics, Looker Studio, Microsoft Clarity, Google Tag Manager (GTM), and others help you manage and optimize campaigns in real time. With these tools, you can make data-driven decisions to improve your ads and ensure you’re only paying for what works, making it a smart and efficient choice.ntal digital marketing knowledge. However, you don’t need to know anything about Performance Marketing to join this.

What topics are covered in this performance marketing course?

This is the most comprehensive Performance Marketing Course in market. It has been designed by experts who work in this space day in and day out.

This live performance marketing course incudes in-depth topics like Performance Marketing Strategy, Meta Ads, Google Ads, LinkedIn Ads, X Ads, Marketing Analytics, Conversion Rate Optimization (CRO), and more.

Do I need prior experience?

While you do not need any r prioknwledge of performance marketing, it will help if you have a fundamental understanding in digital marketing.

On enrolment, we will help you build/brush up your performance marketing basics through ‘pre-course content’ before the course begins.

How long does the performance marketing course take to complete?

This is a 10-week Live course and the core modules will complete in that duration.

Post the core modules, you will be able to begin your 1-to-1 career guidance process.

Will I receive a certificate upon course completion?

Yes, this is a Certification course and you will receive an official and verified certificate from Young Urban Project.

You will be able to present this certificate as proof-of-knowledge when you appear for any performance marketing job interviews.

Are there live sessions or recorded classes?

All the core modules comprise of Live sessions that take place on weekends (Saturday & Sunday). Because these are live, you can interact with mentors and peers in realtime.

Another benefit of live sessions is that the course content and strategies being discussed will be latest as of the day the live session takes place. It is a huge advantage.

Apart from live sessions, there will also be some self-paced masterclasses that you will get access to during the course. These will cover extended topics that are beyond the core curriculum.

What kind of support is available during the course?

As a part of the Performance Marketing Course, you will have a dedicated Program Manager who will be your single point of contact in case you need any assistance.

While you will be able to ask your doubts within live classes themselves, you don’t need to worry after the classes too.

You will be able to share your queries with your Program Manager, who will either resolve them for you, or will route them to get you assistance directly from a mentor.

What roles can I apply for after this course?

On completion of this course, you will have become eligible for these roles:

  • Performance Marketing Specialist
  • Growth Marketing Specialist
  • Paid Advertising Specialist
  • Marketing Analyst
  • CRO Specialist
  • Product Marketing Manager (in some companies)

Also, if you are a founder, you will have a complete strategic visibility into customer acquistion, and retention – allowing you to grow your leads, sales, and funnel metrics like never before.

Is Performance Marketing good for freelancing?

Yes, by learning Performance Marketing, you can also start offering freelance services to clients who are looking to get leads and sales for their businesses. This is a lucrative field with a huge demand.

Can I get a remote job after learning Performance Marketing?

Yes, there are many performance marketing remote jobs available across the world. However, some companies will prefer on-site roles.

What is the difference between marketing and performance marketing

There is a distinct difference between Performance Marketing and Digital Marketing.

Digital marketing is about getting your brand out there and building long-term relationships with customers. It uses strategies like social media, content creation, and SEO to grow your presence over time.

Performance marketing focuses on getting immediate results. You pay only when someone clicks, buys, or takes an action from your ad. It’s all about measurable outcomes and quick results.

Do I need to know coding or analytics before joining?

No, you do not need any prior coding or analytics knowledge to join this course. This course does not require any coding knowledge. And your analytics skills will be built during this course.

Can I access the course material after completion?

Yes, you have lifetime access to the class recordings, any extra resources or masterclasses.

You will be able to access them in your private learner dashboard anytime you want.

Will there be Practical assignments and projects?

Yes, from the second week onwards, you will start receiving practical assignments to work on.

These will be a mix of Performance strategy briefs and tactical execution briefs.

This will allow you to put your learnings to test along with each module. And you will also be able to ask any doubts or get ‘unstuck’ with the help of mentors.

Will I get feedback on my assignments?

While the assignments are for you to put your learnings to test and deepen your learnings, you can always request feedback on your assignments/projects and our team will gladly assist you.

How can I network with other learners?

Your cohort will have an exclusive group.

However, after 30% course completion, you will also be added into our larger Marketing Alumni community.

Within this community, you will be have access to marketers from across the world and at different career stages. You will be able to share ideas, get help, and stay updated with the latest developments in the space.

What kind of Career Assistance can I expect in the course?

We have one of the most robust and active career assistance processes in market.

It starts with 1-to-1 career sessions (in the tenth week) with a Talent Development expert who will guide you on how to restructure your resume and linkedin profiles.

You will also get guidance on what to say in the interviews and how to say it.

We also have a provision where you can schedule mock interviews on request.

And finally, we have a dedicated Industry Relations team that sources and curates relevant opportunities for learners. Some of these are exclusive opportunities from our network companies – only for learners of Young Urban Project.

We also have a dedicated Jobs/Gigs community where our community members share opportunities within their companies, or freelance gigs. So you not only get foot-in-the-door, but also referrals.

A large number of our learners have cracked their jobs through this dedicated process.

Is there a payment plan or EMI option?

Yes, we have multiple flexible payment options available – including no-cost EMI option.

Please submit your application and our Program Team will guide you with the available options when they speak with you on phone.

Start your Performance Marketing Success Journey Today

Limited Seats. Apply now to avoid missing out!

Performance Marketing Course Online - Learn Google & Meta Ads
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Join our Live Performance Marketing Course. Learn Google & Meta Ads, CRO, Analytics & more. Get handson experience, certification, and career support. Apply Now

Course Provider: Organization

Course Provider Name: Young Urban Project

Course Provider URL: https://www.youngurbanproject.com/performance-marketing-course-online/

Course Mode: Online

Course Workload: PT80H

Duration: P2M14D

Course Type: Paid

Editor's Rating:
4.9