Our alumni work with top brands:
& MANY MANY MORE...
Live Cohort-based Program
Learn the exact performance marketing strategies used by top experts to leverage data to generate profitable results, leads & sales at scale. Get exclusive access to a SuperTeam of top growth marketers and copy their proven frameworks.
Live Classes | 1-on-1 Support | Placement Assistance
Performance marketing is a specialization of digital marketing where businesses or advertisers pay to the ad platform only when their ads achieve a specific result. This result could be a click, lead, sale, app install, or something similar – basically something valuable to a business. Instead of paying upfront, advertisers pay based on performance (hence it’s called that). This makes it easier to target the right audience and measure success, which is why it’s a valuable skill for marketers.
Our 10-week Online and Live Performance Marketing Course will teach you how to use this strategy effectively to achieve growth for any business. You’ll learn how to:
Performance Marketing (also called Growth Marketing) is a specific branch of digital marketing where paid advertising is used to generate measurable results (leads & sales) for any business. It relies on data-driven decisions in order to maintain a positive ROI. It is one of the highest-paying, in-demand skills today. And it is recession-proof.
starting salary
salary with 3 year experience
jobs in India (Naukri.com)
is what Freelancers make
Learn each topic in-depth and get confident to get better ROI. Crack any interview you apply for.
The first module will build a solid foundation for the weeks to come.
Learn the most popular advertising platform in the world
Practical Assignment 1 – Setting up a Meta Ads Campaign
Learn step-by-step how to run intent-based search ads.
Learn how display or banner ads work and how to create winning Youtube ad campaigns.
Learn how to run ads specific to an e-commerce / D2C business
On Day 2, learn Facebook catalog ads.
Practical Assignment 2 – Building a plan and setting up a Google Ads Campaign
Day 1 of this week will comprise of learning how to run X(Twitter) Ads.
On Day 2, you will learn Linkedin Ads:
This week, learn one of the most critical skills a performance marketer needs to succeed and bring ROI
Practical Assignment 3 – Analysing a landing page from CRO point-of-view and making recommendations for improving conversion rate.
Learn how top Performance Marketers create media plans, budgets and estimates that can be presented to internal stakeholders or clients.
Practical Assignment 4 – Creating a Media Plan based on the brief.
Learn how to collate, ready, and analyse data with Google Analytics in order to optimise your campaigns
Limited Seats. Apply now to avoid missing out!
& MANY MANY MORE...
On completion of this program, you will be awarded with a certification which is:
Founder & Lead Mentor
Marketing Specialist
Ex-Google Ads Business Manager
CRO Specialist
Ex-Talent Dev Lead
Campaign Analytics Lead
Director - Media Planning & Buying
Growth Marketer
You won't have to worry about raising your queries & doubts to unqualified team members. You will get direct access to the expert mentors on Phone, Email and Chat.
A lot of our learners have found their next job, or hired team members, or got clients for their freelance business - all from our alumni community.
We believe the real challenge begins after the classes get over and you start implementing your learnings at your job or business. That's why we promise to be there for you during and after the course.
When you join the Advanced Digital Marketing Course, you get an exclusive access to discounts of other courses, and you get select free workshops & masterclasses.
Performance marketing courses teach you how to create and optimize paid ad campaigns with the help of analytics to get more clicks, leads, and sales. You will learn PPC, social media Advertising, Analytics, and Conversion Optimization to increase ROI and grow any business.
| YUP's 10-week Course |
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100% Live interactive Classes |
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Multiple specialist mentors for each module |
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Practical, Industry-relevant curriculum |
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Get your queries answered anytime |
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1-on-1 career support |
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Get support even after the course ends |
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Lifetime access to class recordings |
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Access to a meaningful, premium Alumni community |
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Pre-recorded, boring, one-sided videos |
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Only one generalist mentor throughout |
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Theoretical curriculum |
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Wait for crowded Q&A sessions to ask queries |
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No individual support whatsoever |
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Once the course ends, you are on your own |
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Limited-time or no access to recordings |
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No community or crowded discord servers |
This course is for anyone who is a digital marketer, or has a fundamental understanding of digital marketing – and wants to learn the intricacies of performance marketing to drive profitable business results.
This course has been taken by professionals who work in digital marketing, social media marketing, content writing/marketing, paid advertising, media buying, and more.
This course has also been taken by founders who want to have a better understanding in user acquisition and retention for their businesses.
This is the most comprehensive Performance Marketing Course in market. It has been designed by experts who work in this space day in and day out.
This live performance marketing course incudes in-depth topics like Performance Marketing Strategy, Meta Ads, Google Ads, LinkedIn Ads, X Ads, Marketing Analytics, Conversion Rate Optimization (CRO), and more.
While you do not need any r prioknwledge of performance marketing, it will help if you have a fundamental understanding in digital marketing.
On enrolment, we will help you build/brush up your performance marketing basics through ‘pre-course content’ before the course begins.
This is a 10-week Live course and the core modules will complete in that duration.
Post the core modules, you will be able to begin your 1-to-1 career guidance process.
Yes, this is a Certification course and you will receive an official and verified certificate from Young Urban Project.
You will be able to present this certificate as proof-of-knowledge when you appear for any performance marketing job interviews.
All the core modules comprise of Live sessions that take place on weekends (Saturday & Sunday). Because these are live, you can interact with mentors and peers in realtime.
Another benefit of live sessions is that the course content and strategies being discussed will be latest as of the day the live session takes place. It is a huge advantage.
Apart from live sessions, there will also be some self-paced masterclasses that you will get access to during the course. These will cover extended topics that are beyond the core curriculum.
As a part of the Performance Marketing Course, you will have a dedicated Program Manager who will be your single point of contact in case you need any assistance.
While you will be able to ask your doubts within live classes themselves, you don’t need to worry after the classes too.
You will be able to share your queries with your Program Manager, who will either resolve them for you, or will route them to get you assistance directly from a mentor.
On completion of this course, you will have become eligible for these roles:
Also, if you are a founder, you will have a complete strategic visibility into customer acquistion, and retention – allowing you to grow your leads, sales, and funnel metrics like never before.
Yes, you have lifetime access to the class recordings, any extra resources or masterclasses.
You will be able to access them in your private learner dashboard anytime you want.
Yes, from the second week onwards, you will start receiving practical assignments to work on.
These will be a mix of Performance strategy briefs and tactical execution briefs.
This will allow you to put your learnings to test along with each module. And you will also be able to ask any doubts or get ‘unstuck’ with the help of mentors.
While the assignments are for you to put your learnings to test and deepen your learnings, you can always request feedback on your assignments/projects and our team will gladly assist you.
Your cohort will have an exclusive group.
However, after 30% course completion, you will also be added into our larger Marketing Alumni community.
Within this community, you will be have access to marketers from across the world and at different career stages. You will be able to share ideas, get help, and stay updated with the latest developments in the space.
We have one of the most robust and active career assistance processes in market.
It starts with 1-to-1 career sessions (in the tenth week) with a Talent Development expert who will guide you on how to restructure your resume and linkedin profiles.
You will also get guidance on what to say in the interviews and how to say it.
We also have a provision where you can schedule mock interviews on request.
And finally, we have a dedicated Industry Relations team that sources and curates relevant opportunities for learners. Some of these are exclusive opportunities from our network companies – only for learners of Young Urban Project.
We also have a dedicated Jobs/Gigs community where our community members share opportunities within their companies, or freelance gigs. So you not only get foot-in-the-door, but also referrals.
A large number of our learners have cracked their jobs through this dedicated process.
Yes, we have multiple flexible payment options available – including no-cost EMI option.
Please submit your application and our Program Team will guide you with the available options when they speak with you on phone.
Q: What is Performance Marketing?
Performance marketing is an advertising model where businesses pay for specific actions, such as clicks or conversions. Unlike traditional methods, costs are tied directly to measurable results, ensuring a higher return on investment. This approach allows for precise targeting, efficient budget allocation, and better understanding of campaign performance. By focusing on outcomes rather than mere exposure, performance marketing enables businesses to maximize their marketing efforts and drive tangible results in the digital ecosystem.
Q: What is the difference between performance marketing and digital marketing?
While both performance marketing and digital marketing encompass online advertising strategies, they differ in their approach and objectives. Digital marketing refers to a broader spectrum of online marketing efforts, including branding, awareness, and engagement, often with a focus on building long-term relationships with customers. Performance marketing, on the other hand, specifically emphasizes driving measurable actions, such as clicks, leads, or sales, and ties costs directly to these outcomes. Unlike digital marketing, which may prioritize impressions or reach, performance marketing prioritizes tangible results and offers greater accountability and ROI measurement.
Q: How does performance marketing differ from traditional advertising?
Unlike traditional advertising, where advertisers pay for ad placement regardless of its effectiveness, performance marketing ties costs directly to measurable results. This means advertisers only pay when a desired action is achieved, resulting in more efficient spending and better ROI.
Q: What is the role of a performance marketing manager
The role of a performance marketing manager involves planning, executing, and optimizing digital marketing campaigns to drive specific actions and achieve business objectives. Responsibilities may include audience targeting, campaign setup, monitoring performance metrics, analyzing data, and adjusting strategies to maximize ROI.
Q: How can I get started with performance marketing?
Getting started with performance marketing involves defining your goals, identifying your target audience, selecting the right advertising channels, setting up tracking and analytics tools, creating compelling ad creatives, and continuously optimizing your campaigns based on performance data. Our 10-week Performance Marketing Course will help you learn everything from beginner to advanced level. Apply Now.
Q: What is the salary you can make as a performance marketer?
An average performance marketer in India can make anywhere between 8LPA to 15LPA (Glassdoor). Expert Performance Marketers with 10-14 years experience are also making between 60-90LPA.
Q: Why do companies require performance marketing?
Companies require performance marketing because it offers precise targeting, measurable results, accountability, and the ability to optimize campaigns in real-time. It allows companies to allocate their marketing budget more efficiently and achieve higher ROI compared to traditional advertising methods.
Q: Is there growth in the performance marketing industry?
Yes, the performance marketing industry is thriving. With the rise of digital advertising and the demand for measurable results, it’s experiencing significant growth. Advancements in technology and the increasing adoption of data-driven strategies are driving this expansion, making it an exciting and lucrative field for marketers and businesses. With TV shows like Shark Tank exposing founders to the benefits of Performance Marketing, the opportunities are getting created exponentially.
Q: Why do companies require performance marketing?
Companies require performance marketing because it offers precise targeting, measurable results, accountability, and the ability to optimize campaigns in real-time. It allows companies to allocate their marketing budget more efficiently and achieve higher ROI compared to traditional advertising methods.
Q: Is performance marketing worth it for companies to invest in?
Yes, performance marketing can be highly worthwhile for companies to invest in. Its pay-for-performance model ensures that companies only pay when desired actions are achieved, resulting in a higher return on investment (ROI) compared to traditional advertising methods.
Q: Is performance marketing suitable for small businesses?
Yes, performance marketing can be highly beneficial for small businesses as it allows for precise targeting, cost-effective advertising, and measurable results. With the right strategy and execution, small businesses can compete effectively in the digital marketplace.
Q: What are the benefits of performance marketing?
The benefits of performance marketing include precise targeting, better tracking and measurement of campaign performance, increased accountability, cost-effectiveness, flexibility, scalability, and the ability to optimize campaigns in real-time for maximum results.
Q: Is this a Live Online Course?
Yes, this is a 100% live course and each class takes place on Zoom. You can attend from any place and from any device. Apart from live classes, you also get some recorded masterclasses on specialised topics.
Q: What are the Program timings?
The classes will take place every Saturday & Sunday from 3:00 PM to 5:00 PM for 10-weeks.
Q: Can I join this course even if I have no prior knowledge in performance marketing?
Having a basic knowledge of digital marketing ecosystem will help you.
We will also share pre-read material to get you started once you enroll.
However, this course starts from the basics of performance marketing as a business function and you don’t need any prior knowledge for it.
Q: Is there any EMI option available?
We have EMI plans available:
You can avail EMI of 3/6/9/12 months. Please speak to our Program Management team on this number: +91 6280908690 to avail the option.
Limited Seats. Apply now to avoid missing out!
Young Urban Project offers unparalleled resources and support to professionals and business owners striving for career advancement. With our Mentor-Led Programs, On-demand courses, and Live workshops, you'll gain cutting-edge skills and knowledge to thrive in competitive industries.
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