Live Cohort-based Program

12-week Advanced Digital Marketing Course Online

Whether you're seeking to enhance your digital marketing skills or want to jump on a new career path, our Digital Marketing Courses Online provide the flexibility and resources you need to achieve your goals in the ever-evolving world of Digital Marketing..

Live Classes | 1-on-1 Support | Placement Assistance

Rated 4.9/5⭐ on Google

Course Highlights

Live Interactive Classes
Get certified
12 weeks
Top Industry mentors
Weekend sessions
Practical assignments

Why choose this AI-Powered digital marketing course

Young Urban Project's Digital Marketing Course is a top certification program in India that provides practical upskilling and hands-on projects. This course will help working professionals, entrepreneurs, freelancers, and freshers upskill while they work or study. The teaching methodology in this course is interactive and is tailored to produce measurable outcomes.

Course Curriculum

Learn each topic in-depth and get confident to get better ROI. Crack any interview you apply for.

Week 1
  • Importance of digital marketing for businesses
  • Traditional vs digital marketing
  • Key digital channels
  • Understanding Customer journey & DM Funnel
  • How to make a digital marketing plan
  • Target market research
  • Crafting communication for TG
  • How to do Media Selection
  • Creating lead capture systems
  • Building lead nurture systems
  • Making sales strategy on Digital platforms
  • Improving CX and LTV on digital
  • What is Retention marketing
Week 2

In this module, we will be building web assets live in the class

  • Website fundamentals – Hosting & domain
  • Types of websites based on industry
  • TLDs & types of them
  • Domain name selection best practices
  • CMS basics and popular CMS options
  • How to install wordpress on hosting
  • Configuring WordPress in detail
  • Installing & building pages with Elementor

Building High-Converting Landing Pages:

  • Landing Pages vs web pages
  • Doing research for LPs with ChatGPT
  • Structure of million-dollar landing pages
  • Landing page copywriting with AI
  • Live – Making a fully functioning LP without code
Week 3
  • Fundamentals of SEO
  • Understanding working of Search engines
  • What are Crawling and Spiders?
  • What are Processing & Rendering?
  • What is Indexing?
  • Top Google Algorithm updates
  • Black Hat, White Hat, Grey Hat SEO
  • On-Page SEO and top factors
  • Using E-E-A-T, YMYL content
  • Keyword research with SEMRush
  • Using WordPress plugin – Rank Math
  • Optimising HTML tags
  • Understanding Technical SEO
  • Website architecture, speed and core web vitals
  • Schema Markup
  • Off-Page SEO and Link Building strategies
  • Using ChatGPT for SEO
Week 4

This module will have 7-10 hours of learning (covering everything you need to run ROI-focused Meta Ads with latest strategies)

  • Benefits of Facebook & Instagram Ads
  • Ad Manager vs Business Manager
  • Setting up Ad Manager and billing
  • Meta policies to avoid getting banned
  • Ideal Campaign structure
  • Campaign objectives teardown
  • Audience research & Targeting with ChatGPT
  • Pixel & CAPI setup
  • ABO vs CBO/ACB Strategy
  • Result optimization strategy
  • Choosing the right budget
  • Ad creatives & Copywriting
  • Running Retargeting campaigns
  • LookAlike Custom Audiences
  • Sales & Lead Gen campaigns
  • Important Metrics, Analytics & Optimization
  • Horizontal & Vertical Scaling strategies
Week 5
  • Google Ads fundamentals
  • Goal types in Google Ads
  • Creating an Ad Account
  • How does Auction (real-time bidding) work in PPC
  • How does AdRank algorithm work
  • Key Bidding strategies
  • Search campaign setup
  • Keyword research & intent mapping with a live case study
  • Match types
  • DSA & RSA
  • Ad copywriting
  • Setting up conversion tracking & Attribution
  • Running Performance Max campaigns
  • Advanced optimization & scaling technoques
  • Display Ads and targeting
  • Running Youtube ad campaigns
Week 6
  • Importance of social media as a part of marketing mix
  • 5-step social media strategy
  • Product vs brand
  • Brand building models
  • Brand identity prism
  • How to build audience personas
  • SM Case studies
  • Cementing Brand Positioning
  • Setting social media KPIs for a brand
  • Setting social media KPIs for a brand
  • Establishing tone of voice
  • How to choose SM platforms
  • Content creation tools
  • Content publishing tools
  • Listening, Monitoring and ORM
  • Doing an Social Media Audit
  • Using ChatGPT for social media
Week 7
  • What is marketing automation and how can it help businesses
  • Daily-life examples of automation
  • No-Code automation fundamentals
  • Trigger vs Action events
  • No-code automation tools to deploy
  • Understanding Application Programming Interface (API)
  • Polling vs Webhooks
  • Building single-step workflows
  • Controlling data between multiple apps with multi-step workflows
  • Lead capturing and nurturing with automation
  • Automating Whatsapp for acquisition, retention, and LTV
  • Creating email autoresponder sequences
Week 8
  • Understanding permission-based marketing
  • Why is Email marketing necessary for businesses
  • Myths around Email marketing
  • What is Email Deliverability and what affects it
  • Selecting the right ESP – Email marketing tool
  • Creating an Email marketing framework for a business
  • Decoding “Lead Magnets”
  • How to create the perfect Lead Magnet
  • How to create the perfect Lead Magnet
  • Strategies to improve email open rate
  • Email sequences
  • Email Automation as a part of Marketing Funnel
Week 9
  • Identifying goals to track
  • UA vs GA4 and migration
  • Setting up GA4 and understanding dashboard
  • Important settings of property/data streams
  • Event tracking, Purchase tracking, Conversion modeling
  • Event parameters vs custom dimensions
  • User-scoped custom dimensions, User ID
  • Audiences in GA4
  • Integrations with Google Ads, Search Console
  • Standard and Custom reports
  • Segments, funnel analysis, cohort analysis
  • UTM tracking and attribution
  • Insights & reporting
Week 10

This module covers marketing & advertising strategies for E-commerce and (D2C) companies.

  • Google Merchant Center
  • Connecting GMC with website (Shopify)
  • Updating and Managing products
  • Creating Google Shopping campaigns
  • Creating Meta Catalog
  • Running Meta Catalog ads
  • Analysis and strategy for exceptional performance
  • Scaling
Week 11
  • Using LinkedIn for marketing
  • Outreach strategies on LinkedIn
  • Generating leads via LinkedIn
  • Importance of Personal branding for job search & business owners
  • Creating a personal branding statement
  • Setting up & optimising Linkedin profile
  • Using other social media platforms for professional branding
  • Content strategy for personal branding
  • Building a tactical Resume for job search
  • Crafting customised cover letter
  • Behavioral interviews and STAR method
  • Preparing for interviews (phone, video, in-person)
  • Salary negotiation tactics
  • Leveraging online and offline networking opportunities
  • Practical tips and live exercises
Week 12
  • Work on a real brand strategy brief to get real-life experience
  • You will be working in teams to simulate actual agencies or brand teams
  • Share recommendations with client-brands or agencies
  • Get noticed by experts and open up career opportunities

Limited Seats. Apply now to avoid missing out!

Who is this course for?

What our learners say →

Testimonials
Ajay R (From Ogilvy to Razorpay)
Digital Marketing Course Online - Young Urban Project 1
Ranajoy - Country brand manager - Pfizer
Digital Marketing Course Online - Young Urban Project 2
Maria Dennis - Marketing - Crowdfire
Digital Marketing Course Online - Young Urban Project 3
Taleha - Hophopper
Digital Marketing Course Online - Young Urban Project 4
Pranav - Marketing - Zydus
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Swapnil - Retail Marketing Consultant
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Our alumni work here:

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& MANY MANY MORE...

Master 20+ Tools

Get Hands-on experience on tools that are used in industry

Get a chance to work on Live Projects

with Top Brands like

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Get Certified by Young Urban Project.

On completing this Digital Marketing Course, you get a dual-specialisation certificate in Digital Marketing and in GenerativeAI. This certificate is:

Digital Marketing Course Online - Certificate - Young Urban Project

Learn from top Industry Experts

(and get 1:1 access to them)

Digital Marketing Course Online - Young Urban Project 12

Puneet T

Founder - Young Urban project. Ex-Navi. TEDx.

Digital Marketing Course Online - Young Urban Project 13
Digital Marketing Course Online - Young Urban Project 14

Aastha S

Content Marketing at Ajio.
Ex-Nykka.

Digital Marketing Course Online - Young Urban Project 15
Digital Marketing Course Online - Young Urban Project 16

Paras B

Performance Marketing & Analytics lead at Dentsu.

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Digital Marketing Course Online - Young Urban Project 17

Ekta C

Co-Founder - Young Urban project. Ex-Bisleri.

bisleri-logo
Digital Marketing Course Online - Young Urban Project 18

Amyn G

President - Business & Integrations at Gozoop.

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Vishal G

Head of SEO at Dream11

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Exclusive VIP Community,
to help you solve all your doubts!

Get access to Top Digital Experts

You won't have to worry about raising your queries & doubts to unqualified team members. You will get direct access to the expert mentors on Phone, Email and Chat.

Active Alumni Community

A lot of our learners have found their next job, or hired team members, or got clients for their freelance business - all from our alumni community.

1:1 Support Even After the Course

We believe the real challenge begins after the classes get over and you start implementing your learnings at your job or business. That's why we promise to be there for you during and after the course.

Lifelong Community Perks

When you join the Advanced Digital Marketing Course, you get an exclusive access to discounts of other courses, and you get select free workshops & masterclasses.

Here's how this Digital Marketing Course
is different from anything else out there

Young Urban Project

Other courses

Advance your career with Young Urban Project's Advanced Digital Marketing Course

Frequently Asked Questions

Start your Digital Marketing Success Journey Today

Limited Seats. Apply now to avoid missing out!