Live Cohort-based Program

12-week Advanced Digital Marketing Course Online

Whether you're seeking to enhance your digital marketing skills or want to jump on a new career path, our Digital Marketing Courses Online provide the flexibility and resources you need to achieve your goals in the ever-evolving world of Digital Marketing..

Live Classes | 1-on-1 Support | Placement Assistance

Rated 4.9/5⭐ on Google

Course Highlights

Live Interactive Classes
Get certified
12 weeks
Top Industry mentors
Weekend sessions
Practical assignments

Why choose this AI-Powered digital marketing course

Young Urban Project's Digital Marketing Course is a top certification program in India that provides practical upskilling and hands-on projects. This course will help working professionals, entrepreneurs, freelancers, and freshers upskill while they work or study. The teaching methodology in this course is interactive and is tailored to produce measurable outcomes.

Course Curriculum

Learn each topic in-depth and get confident to get better ROI. Crack any interview you apply for.

Week 1
  • Importance of digital marketing for businesses
  • Traditional vs digital marketing
  • Key digital channels
  • Understanding Customer journey & DM Funnel
  • How to make a digital marketing plan
  • Target market research
  • Crafting communication for TG
  • How to do Media Selection
  • Creating lead capture systems
  • Building lead nurture systems
  • Making sales strategy on Digital platforms
  • Improving CX and LTV on digital
  • What is Retention marketing
Week 2

In this module, we will be building web assets live in the class

  • Website fundamentals – Hosting & domain
  • Types of websites based on industry
  • TLDs & types of them
  • Domain name selection best practices
  • CMS basics and popular CMS options
  • How to install wordpress on hosting
  • Configuring WordPress in detail
  • Installing & building pages with Elementor

Building High-Converting Landing Pages:

  • Landing Pages vs web pages
  • Doing research for LPs with ChatGPT
  • Structure of million-dollar landing pages
  • Landing page copywriting with AI
  • Live – Making a fully functioning LP without code
Week 3
  • Fundamentals of SEO
  • Understanding working of Search engines
  • What are Crawling and Spiders?
  • What are Processing & Rendering?
  • What is Indexing?
  • Top Google Algorithm updates
  • Black Hat, White Hat, Grey Hat SEO
  • On-Page SEO and top factors
  • Using E-E-A-T, YMYL content
  • Keyword research with SEMRush
  • Using WordPress plugin – Rank Math
  • Optimising HTML tags
  • Understanding Technical SEO
  • Website architecture, speed and core web vitals
  • Schema Markup
  • Off-Page SEO and Link Building strategies
  • Using ChatGPT for SEO
Week 4

This module will have 7-10 hours of learning (covering everything you need to run ROI-focused Meta Ads with latest strategies)

  • Benefits of Facebook & Instagram Ads
  • Ad Manager vs Business Manager
  • Setting up Ad Manager and billing
  • Meta policies to avoid getting banned
  • Ideal Campaign structure
  • Campaign objectives teardown
  • Audience research & Targeting with ChatGPT
  • Pixel & CAPI setup
  • ABO vs CBO/ACB Strategy
  • Result optimization strategy
  • Choosing the right budget
  • Ad creatives & Copywriting
  • Running Retargeting campaigns
  • LookAlike Custom Audiences
  • Sales & Lead Gen campaigns
  • Important Metrics, Analytics & Optimization
  • Horizontal & Vertical Scaling strategies
Week 5
  • Google Ads fundamentals
  • Goal types in Google Ads
  • Creating an Ad Account
  • How does Auction (real-time bidding) work in PPC
  • How does AdRank algorithm work
  • Key Bidding strategies
  • Search campaign setup
  • Keyword research & intent mapping with a live case study
  • Match types
  • DSA & RSA
  • Ad copywriting
  • Setting up conversion tracking & Attribution
  • Running Performance Max campaigns
  • Advanced optimization & scaling technoques
  • Display Ads and targeting
  • Running Youtube ad campaigns
Week 6
  • Importance of social media as a part of marketing mix
  • 5-step social media strategy
  • Product vs brand
  • Brand building models
  • Brand identity prism
  • How to build audience personas
  • SM Case studies
  • Cementing Brand Positioning
  • Setting social media KPIs for a brand
  • Setting social media KPIs for a brand
  • Establishing tone of voice
  • How to choose SM platforms
  • Content creation tools
  • Content publishing tools
  • Listening, Monitoring and ORM
  • Doing an Social Media Audit
  • Using ChatGPT for social media
Week 7
  • What is marketing automation and how can it help businesses
  • Daily-life examples of automation
  • No-Code automation fundamentals
  • Trigger vs Action events
  • No-code automation tools to deploy
  • Understanding Application Programming Interface (API)
  • Polling vs Webhooks
  • Building single-step workflows
  • Controlling data between multiple apps with multi-step workflows
  • Lead capturing and nurturing with automation
  • Automating Whatsapp for acquisition, retention, and LTV
  • Creating email autoresponder sequences
Week 8
  • Understanding permission-based marketing
  • Why is Email marketing necessary for businesses
  • Myths around Email marketing
  • What is Email Deliverability and what affects it
  • Selecting the right ESP – Email marketing tool
  • Creating an Email marketing framework for a business
  • Decoding “Lead Magnets”
  • How to create the perfect Lead Magnet
  • How to create the perfect Lead Magnet
  • Strategies to improve email open rate
  • Email sequences
  • Email Automation as a part of Marketing Funnel
Week 9
  • Identifying goals to track
  • UA vs GA4 and migration
  • Setting up GA4 and understanding dashboard
  • Important settings of property/data streams
  • Event tracking, Purchase tracking, Conversion modeling
  • Event parameters vs custom dimensions
  • User-scoped custom dimensions, User ID
  • Audiences in GA4
  • Integrations with Google Ads, Search Console
  • Standard and Custom reports
  • Segments, funnel analysis, cohort analysis
  • UTM tracking and attribution
  • Insights & reporting
Week 10

This module covers marketing & advertising strategies for E-commerce and (D2C) companies.

  • Google Merchant Center
  • Connecting GMC with website (Shopify)
  • Updating and Managing products
  • Creating Google Shopping campaigns
  • Creating Meta Catalog
  • Running Meta Catalog ads
  • Analysis and strategy for exceptional performance
  • Scaling
Week 11
  • Using LinkedIn for marketing
  • Outreach strategies on LinkedIn
  • Generating leads via LinkedIn
  • Importance of Personal branding for job search & business owners
  • Creating a personal branding statement
  • Setting up & optimising Linkedin profile
  • Using other social media platforms for professional branding
  • Content strategy for personal branding
  • Building a tactical Resume for job search
  • Crafting customised cover letter
  • Behavioral interviews and STAR method
  • Preparing for interviews (phone, video, in-person)
  • Salary negotiation tactics
  • Leveraging online and offline networking opportunities
  • Practical tips and live exercises
Week 12
  • Work on a real brand strategy brief to get real-life experience
  • You will be working in teams to simulate actual agencies or brand teams
  • Share recommendations with client-brands or agencies
  • Get noticed by experts and open up career opportunities

Limited Seats. Apply now to avoid missing out!

Who is this course for?

What our learners say →

Real reviews from real learners

Testimonials
Ajay R (From Ogilvy to Razorpay)
Digital Marketing Course Online - Young Urban Project 1
Ranajoy - Country brand manager - Pfizer
Digital Marketing Course Online - Young Urban Project 2
Maria Dennis - Marketing - Crowdfire
Digital Marketing Course Online - Young Urban Project 3
Taleha - Hophopper
Digital Marketing Course Online - Young Urban Project 4
Pranav - Marketing - Zydus
Digital Marketing Course Online - Young Urban Project 5
Swapnil - Retail Marketing Consultant
Digital Marketing Course Online - Young Urban Project 6

Our alumni work here:

Digital Marketing Course Online - Young Urban Project 7

& MANY MANY MORE...

Master 20+ Tools

Get Hands-on experience on tools that are used in industry

Learn Digital Marketing by working on Hands-on assignments

with Top Brands like

The best way to learn digital marketing is implementing it. As a part of this program, you will work on weekly assignments where you will put your learnings to use. This will not only bring a lot of practical exposure to you, but will also help you build a solid portfolio in real-time.

Apart from the weekly assignments, the course also includes a Capstone Project from a real brand at the end of the program.

Get Certified by Young Urban Project.

On completing this Digital Marketing Course, you get a dual-specialisation certificate in Digital Marketing and in GenerativeAI. This certificate is:

Digital Marketing Course Online - Certificate - Young Urban Project

Learn from top Industry Experts

(and get 1:1 access to them)

Digital Marketing Course Online - Young Urban Project 8

Puneet T

Founder - Young Urban project. Ex-Navi. TEDx.

Digital Marketing Course Online - Young Urban Project 9
Digital Marketing Course Online - Young Urban Project 10

Aastha S

Content Marketing at Ajio.
Ex-Nykka.

Digital Marketing Course Online - Young Urban Project 11
Digital Marketing Course Online - Young Urban Project 12

Paras B

Performance Marketing & Analytics lead at Dentsu.

dentsu-logo
Digital Marketing Course Online - Young Urban Project 13

Ekta C

Co-Founder - Young Urban project. Ex-Bisleri.

bisleri-logo
Digital Marketing Course Online - Young Urban Project 14

Amyn G

President - Business & Integrations at Gozoop.

Digital Marketing Course Online - Young Urban Project 15
Digital Marketing Course Online - Young Urban Project 16

Vishal G

Head of SEO at Dream11

Digital Marketing Course Online - Young Urban Project 17

Exclusive VIP Community,
to help you solve all your doubts!

Get access to Top Digital Experts

You won't have to worry about raising your queries & doubts to unqualified team members. You will get direct access to the expert mentors on Phone, Email and Chat.

Active Alumni Community

A lot of our learners have found their next job, or hired team members, or got clients for their freelance business - all from our alumni community.

1:1 Support Even After the Course

We believe the real challenge begins after the classes get over and you start implementing your learnings at your job or business. That's why we promise to be there for you during and after the course.

Lifelong Community Perks

When you join the Advanced Digital Marketing Course, you get an exclusive access to discounts of other courses, and you get select free workshops & masterclasses.

Here's how this Digital Marketing Course
is different from anything else out there

Young Urban Project

Other courses

Why Choose Young Urban Project's Digital Marketing Course?

The Advanced Digital Marketing course by Young Urban Project is the most practical and industry-relevant course in the market. It is created by top Industry practitioners who have worked with some of the largest brands out there.

This course has been designed in a scientific manner so that learners not only get contextual and strategic understanding, but also hands-on experience of various digital channels. This course is updated with every cohort – so that the curriculum is extremely relevant.

Also, this course covers all the prominent AI tools and use cases required by digital marketers and founders.

Digital Marketing Career Opportunities

Digital marketing as a career offers diverse career opportunities, both on the agency-side and brand-side. Apart from the two, digital marketing also opens doors for a freelance career.

There’s an increasing demand and huge potential for growth for digital marketing roles.

Below is a breakdown of some popular digital marketing career paths. Let’s start with some Specialized Roles:

  • SEO (Search Engine Optimization) Specialist/Manager
  • Social Media Manager
  • Marketer/Strategist
  • Email Marketing Specialist
  • PPC (Pay-Per-Click) Specialist/Manager
  • E-commerce Specialist
  • Web Designer/Developer
  • Digital Marketing Consultant
  • Marketing Analyst
  • Influencer Marketing Specialist
  • Graphic Designer
  • Copywriter

Apart from specialised roles, digital marketing also includes some general roles:

  • Digital Marketing Manager
  • Digital Marketing Specialist
  • Account Manager in Agencies
  • Client Servicing Manager

Advance your career with Young Urban Project's Advanced Digital Marketing Course

Frequently Asked Questions

Is this a Live Course?

Yes, this is a 100% Live and Interactive course where you will be learning from mentors and will be able to ask your queries in real-time.

Is a background in digital marketing necessary to enroll in this digital marketing course?

This is a beginner friendly course and there is no prior knowledge in digital marketing required to be a part of this. We will teach you everything from scratch and then move to advanced levels.

Can I access the course material after completion?

You will get the recordings for every Live session in the course. This means you can refresh your concepts anytime you want. And the best part is, you have lifetime access to the course recordings and other resources.

Will I receive a certification after completing the course?

Yes, this is a dual-certification course. On course completion, you will be awarded with certifications in “Advanced Digital Marketing” and “GenerativeAI for Marketing”

Does the course provide job placement assistance?

We have one of the most robust and active career assistance processes in market.

It starts with 1-to-1 career sessions (in the tenth week) with a Talent Development expert who will guide you on how to restructure your resume and linkedin profiles.

You will also get guidance on what to say in the interviews and how to say it.

We also have a provision where you can schedule mock interviews on request.

And finally, we have a dedicated Industry Relations team that sources and curates relevant opportunities for learners. Some of these are exclusive opportunities from our network companies – only for learners of Young Urban Project.

We also have a dedicated Jobs/Gigs community where our community members share opportunities within their companies, or freelance gigs. So you not only get foot-in-the-door, but also referrals.

A large number of our learners have cracked their jobs through this dedicated process.

Start your Digital Marketing Success Journey Today

Limited Seats. Apply now to avoid missing out!