For every aspiring content writer, what’s important is to have a flair in writing in every format. And for every website owner, it is important to choose the right content formats to post on their website.
Whether it is copywriting, blogs, articles, website content, email marketing, or white papers, a content writer should adapt according to the format to create maximum impact on the reader based on where they are going to read it.
For this reason, it is important to know the difference between formats – for instance – difference between blog and article.
Long-form or short-form, every style of content has a different niche and demands its unique style of constructing the same.
One commonly misunderstood duo of content types is – Blogs and Articles.
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Did you know that there’s a Difference between Blog and Article ?
Technically, there’s a fine line between the two, there is a noticeable difference between blog and article.
This is usually seen in the world of freelancing where freelance content writers are often confused between the two when they get a brief from the client.
This article highlights the subtle differences between these two often interchangeably used terms.
So, if you are a Digital or Content marketer, feel free to take notes.
|Blog Posts||Article Writing|
|Blog posts are generally more casual and are a great way to connect with website visitors.||Articles are more fact driven, detailed and more formal in their writing style.|
|Blogs provde a personal, insider point of view.||Articles are informative and are meant to add high value to the readers.|
|Blog posts are generally short (300-700 words).||Articles can vary in lengths (500 – 2000 words or more).|
|Blogs are expected to be updated frequently – every year, or even every few months||Articles are less frequently updated since they might be based on secondary or primary research.|
Which format should you post on your website – Blog or Article?
The ideal thing is to keep a mix of both Blog and Article. Using this strategy, you will not only be able to provide small, snackible content for your readers, but also high-value long form content for readers that are looking to get that extra value.
If you’re new to blogging and content writing, read this article that teaches you how to make your first WordPress blog.
When should you write a Blog?
The primary objective of writing a blog is to provide readers some information without going into details, and not hitting them hard with facts and figures.
When you intend to create a quick and light readable content piece for your audience, which is more like an opinion, or general idea sharing or an update into your company or life, blogs are a great option.
Blog posts are generally under 1000 words and are usually written in first person.
When should you write an Article?
When you want to talk about a topic in-depth, supported with insights and data, an article is the right approach to take.
Articles are generally written in an educational-tone and are usually in second-person or third-person.
Articles tend to go longer in terms of word-counts – can be 2000 words (or even more).
Articles aren’t 2-minute reads. They are supposed to get the reader to ponder. They include data and insights that have been pulled from primary or secondary research.
Article writing requires a lot more effort than blog writing.
Which format is good for SEO – Blog or Article?
Since now you can differentiate between an Article and a Blog, and you are on this website (a digital marketing resource), it is imperative you would want to know which format will help your SEO and rankings.
My suggestion is to not write content for robots. Instead, write the content for your audience.
Analyse what kind of content does your audience prefer – long form or short form. How much time do they spend on your website on on each blog article (Google Analytics can give you this data).
Based on this above information, choose the right topic and the right format for your content.
If you want to learn more about how to make your content perform well, follow Young Urban Project on Instagram.
If you are a beginner in Digital Marketing, you can enrol for our free Digital Marketing Basics course in Hinglish here