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Category: Research
What is Business Research: Methods, Types & Examples
Why did Blockbuster fail while Netflix thrived? It wasn’t just about DVDs turning into streams. It was about business research—or a lack of it. Netflix saw a shift in how people consumed entertainment. They gathered data, analyzed behavior, and used business research methods to forecast trends. Blockbuster? They stuck to what they thought worked. In…
The Scope of Business Research: What Every Professional Should Know
Navigating the modern business environment requires more than intuition; it demands precise data and actionable insights. This is where the business research becomes indispensable. From analyzing market trends to understanding consumer behavior, business research serves as a foundation for informed decision-making.Imagine you’re about to launch a product into a competitive market. How confident would you…
What is Business Research?
Launching a product, entering a new market, or improving operational efficiency—business research is the foundation for success in these ventures. It transforms uncertainty into clarity and intuition into informed decisions. But what exactly does it entail, and how can you use it effectively? This guide will explore the ins and outs of business research: its…
Significance of Marketing Research – Importance and its Future
Some companies seem to always know exactly what you want, sometimes even before you do? Well, that’s not magic—it’s marketing research at work. Today, the significance of marketing research can’t be overstated. It’s what helps businesses make informed decisions, stay competitive, and ultimately, win over customers. What is Marketing Research? Marketing research involves the systematic…
12 Limitations of Marketing Research to remember while conducting it
Marketing research is a critical component in developing effective marketing strategies. It helps businesses understand their target audience, identify market trends, and make data-driven decisions. However, like any tool, marketing research has its limitations. In this blog post, we will explore the key limitations of marketing research, providing insights and real-world examples to help you…
Advantages and Disadvantages of Marketing Research
If you’re involved in business, you might be familiar with marketing research and its role in understanding target markets. Marketing research involves collecting and analyzing data related to marketing activities, strategies, and the effectiveness of campaigns. While it offers many benefits, like gaining valuable insights and making better decisions, it also comes with challenges. In…
Understanding the Scope of Marketing Research
Marketing research is an essential component of any successful marketing strategy. Unlike market research, which focuses on gathering data about the market size, competitors, and target audiences, marketing research focuses on understanding the effectiveness of marketing efforts, consumer behaviour, and brand positioning. In this blog post, we will explore the extensive scope of marketing research,…
Objectives of Marketing Research: Why is it done + Examples
Marketing research is a critical function in any business, guiding strategic decisions that can make or break a product or service in the marketplace. Unlike market research, which focuses on understanding the broader market, marketing research focuses on the specifics of marketing activities. It seeks to understand consumer behaviors, optimize campaigns, and refine strategies to…
