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Category: Product Marketing
What is Positioning in Marketing: Types, Strategies and Benefits
You walk into a supermarket and pick a chocolate bar from dozens of options. Why did you pick that one? Was it because of its quality, its price, or how it made you feel? That moment of choice highlights the power of positioning—the art of influencing how a brand is perceived in the minds of…
Complete Go-To-Market (GTM) Strategy Framework: 2025 Plan
The business space is hyper-competitive right now. In a competitive space like this, a solid go-to-market strategy framework can make or break a new product launch. Every business, from a startup to an established enterprise, needs a well-thought-out plan that ensures its product or service reaches the right target market at the right time. Whether…
20 Product Marketing Books Every Product Marketer Must Read
Product marketing is a booming field that requires a combination of strategic thinking, customer understanding, and practical skills. For product marketers, staying updated with the latest methodologies and insights is crucial. Books serve as a timeless source of knowledge, offering proven frameworks, real-world examples, and expert advice to sharpen your expertise. We have put together…
Understanding the New Product Development Process: The 7 Stages Explained
Developing a new product is one of the most exciting and rewarding challenges for businesses. However, it’s also one of the most complex. The new product development process (NPD) involves various stages that require strategic thinking, market analysis, and precise execution. Whether you’re building a software product, a tangible consumer good, or even an innovative…
What is a Product Line? Examples, Importance and Strategies
If you’ve ever wondered why popular brands maintain such a loyal following, the answer lies largely in their product line strategy. When done well, it doesn’t just offer variety; it becomes a powerful tool for attracting a broader audience, building brand loyalty, and driving profit. This guide dives deep into the concept of a product…
What is Product Mix? Strategies and Examples for Growth
When we think of a company’s success, we often think of the flagship products that put it on the map. But, behind every popular product is a strategic lineup called the product mix, a carefully crafted array of products designed to appeal to different customer needs and expand market reach. By understanding and optimizing your…
Skimming Pricing Strategy: A Comprehensive Guide to Maximizing Early Profits
Yu might have seen a tech gadget cost a fortune when it first hits the market, only to become more affordable a few months later. That’s no accident. Companies aren’t just raising prices for the sake of it—they’re using a deliberate pricing strategy designed to extract maximum value from early adopters. This approach, known as…
Penetration Pricing Strategy: A Comprehensive Guide
When it comes to launching a new product or service in a highly competitive market, businesses often face a critical challenge: how to attract customers and quickly gain market share. One effective approach that many companies use is the penetration pricing strategy. This pricing technique involves setting a low initial price to draw in customers,…
10 Creative Product Launch Ideas: Make Your Next Launch a Success
Launching a new product is one of the most exciting moments for any business. But how do you ensure that your product launch stands out in a crowded marketplace? The right product launch ideas can help you create buzz, capture attention, and ultimately drive sales. Whether you’re introducing a new tech gadget, beauty product, or…
15 Effective SAAS Marketing Strategies: An Ultimate Guide
Software as a Service (SaaS) has revolutionized the way businesses and consumers interact with technology. However, marketing SaaS products requires a specialized approach due to its unique delivery model. In this comprehensive guide, we’ll dive deep into SaaS marketing, explore key strategies, channels, and best practices to help you scale your SaaS business. Whether you’re…
