Category: Performance Marketing
How Does Performance Marketing Work? A Complete Guide From Basics to Advanced
Introduction In the digital marketing world, understanding “How performance marketing works” is crucial for businesses aiming to maximize their return on investment (ROI). This comprehensive guide will walk you through the fundamentals and advanced strategies of performance marketing, ensuring you leverage this powerful approach to drive measurable results. What is Performance Marketing? Performance marketing is…
A/B Testing vs Multivariate Testing: What are they and how to use them
In the ever-evolving world of performance marketing, staying ahead of the competition requires continuously improving your strategies. And at the heart of optimization lies testing. By leveraging the power of A/B testing and multivariate testing, you can unlock valuable insights into what resonates with your audience, drive higher conversions, and supercharge your marketing efforts. In…
What is Customer Lifetime Value (LTV) and How to calculate it
As a digital or performance marketer, understanding the value of your customers is essential for making informed decisions about your marketing and sales strategies. One important metric that can help you measure this value is Customer Lifetime Value or LTV. In this blog, we’ll explain what LTV is, why it’s important, how to calculate it,…
Youtube video ad best practices: ABCD Framework
YouTube is the 2nd most popular website in the world, with over 2.6 billion monthly active users (MAUs). This makes it a perfect platform for any business to reach a vast and diverse audience. YouTube video advertising is a powerful way to promote any product or service. Youtube video ads are engaging, highly targeted, and…
Performance Marketing and Digital Marketing: What’s the Difference?
As the digital marketing ecosystem continues to grow, it’s important to understand the different approaches to get maximum impact for your marketing efforts. Two popular approaches that are in high demand today are performance marketing and digital marketing. Performance marketing is a data-driven approach that focuses on driving specific valuable business actions, such as lead…
Introduction to Growth Marketing and Job Opportunities in the field
Growth Marketing or Performance Marketing is a form of data-driven digital marketing that focuses on identifying & testing strategies that bring growth to a business. It is a constant process of experimenting with different marketing tactics, analyzing the results, and iterating to improve performance. The role of a growth marketer is to always look for…
