Category: Performance Marketing
Youtube video ad best practices: ABCD Framework
YouTube is the 2nd most popular website in the world, with over 2.6 billion monthly active users (MAUs). This makes it a perfect platform for any business to reach a vast and diverse audience. YouTube video advertising is a powerful way to promote any product or service. Youtube video ads are engaging, highly targeted, and…
Performance Marketing and Digital Marketing: What’s the Difference?
As the digital marketing ecosystem continues to grow, it’s important to understand the different approaches to get maximum impact for your marketing efforts. Two popular approaches that are in high demand today are performance marketing and digital marketing. Performance marketing is a data-driven approach that focuses on driving specific valuable business actions, such as lead…
Introduction to Growth Marketing and Job Opportunities in the field
Growth Marketing or Performance Marketing is a form of data-driven digital marketing that focuses on identifying & testing strategies that bring growth to a business. It is a constant process of experimenting with different marketing tactics, analyzing the results, and iterating to improve performance. The role of a growth marketer is to always look for…
