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Category: Performance Marketing
The Ultimate Guide to Marketing Attribution: Models, Tools, and Best Practices for Success
Marketing attribution is one of the most critical aspects of successful digital and performance marketing today. It helps you understand how various marketing channels contribute to your sales and conversions. Imagine you’re running multiple performance marketing ad campaigns across platforms like Google, Meta, Programmatic, X etc, and running non-paid campaigns via email marketing, SEO etc.…
Right Budget Google Ads Campaign – How to calculate it
Starting your first Google Ads campaign can be both exciting and scary. Budgeting is a critical aspect that can determine the success of your campaign. As a Google Ads expert with over a decade of experience, I’ll guide you through the process of setting the perfect budget for your campaign, helping you make informed decisions…
Difference Between ROAS and Blended ROAS: Ultimate Guide
Measuring the success of advertising spending in digital marketing is necessary for driving business growth. Return on Ad Spend (ROAS) is a key metric that provides valuable insights into the effectiveness of your advertising efforts. But is it the best metric to measure campaign health? Or is there something else that might be more effective?…
Performance Marketing vs Paid Advertising: Are they the same or is there a difference?
Marketing tactics have become varied and complex over years. Among these, performance marketing & paid advertising frequently stand out as key components for companies looking for quantifiable outcomes. Though these terms are frequently used interchangeably, they represent distinct approaches within the marketing spectrum. In this blog, we aim to clarify the differences and similarities between…
How to calculate Lifetime Value (LTV) in performance marketing? A Step-by-Step Guide
Lifetime value (LTV) is a critical metric in performance marketing that helps businesses understand the long-term value of their customers. Calculating LTV accurately allows marketers to make informed decisions about customer acquisition and retention strategies, optimize marketing budgets, and ultimately drive profitability. In this Blog, we will walk you through the process of calculating LTV…
Top Performance Marketing Metrics Every Marketer Should Track
Learn the key performance measures that marketers need to monitor to maximize return on investment and optimize their campaigns. This comprehensive guide covers crucial metrics like conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), click-through rate (CTR), customer lifetime value (CLTV), churn rate, average order value (AOV), bounce rate, and impression share.…
Biggest Performance Marketing Challenges & their Solutions
Performance marketing has become an important aspect of digital marketing strategies. It focuses on driving measurable actions, ensuring that every marketing dollar spent results in quantifiable outcomes. Despite its effectiveness, performance marketers face several challenges. In this blog post, we will provide actionable strategies and real-world examples to help marketers navigate the challenges faced by…
Importance of Analytics in Performance Marketing: A Step-by-Step Guide
Performance marketing has become a cornerstone of modern digital marketing strategies. It focuses on measurable outcomes and ROI, making analytics an essential part of the process. Without analytics, tracking, measuring, and optimizing performance marketing campaigns effectively would be nearly impossible. “What cannot be measured, cannot be optimised.” – Puneet Tandon (Founder – Young Urban Project)…
Types Of Performance Marketing Channels and How to Select the Right Ones
Performance marketing has become an essential strategy for businesses aiming to achieve measurable results and maximize their return on investment (ROI). Unlike traditional marketing methods that focus on brand awareness and reach, performance marketing is driven by specific actions such as clicks, leads, sales, and other conversions. In this comprehensive guide, we’ll explore various performance…
How Performance Marketing Works: From Strategy to Execution
Performance marketing is a dynamic digital marketing approach that focuses on measurable outcomes, where advertisers pay for specific results rather than generic ad placements. This method ensures that marketing efforts are directly tied to business objectives, maximizing return on investment (ROI). In this blog, we’ll walk you through the steps in creating and executing an…
