Category: Marketing
Importance of Marketing Management: Why It Matters for Businesses
Having a fantastic product or service is only the first step today. The industry is intensely competitive. So, managing your product or service effectively is what will determine your level of success, and that’s where marketing management comes into play. It’s the key to building strong relationships between companies and their audiences is marketing management.…
Evolution of Marketing: A Comprehensive History of How Customer Behaviour has Changed Marketing
Marketing isn’t just about selling products – it’s a reflection of how society communicates, consumes, and connects. From ancient bazaars where goods were bartered to today’s data-driven marketing strategies powered by AI, the evolution of marketing has mirrored humanity’s progress. In this blog, we’ll explore the rich history of marketing, the eras that defined its…
7P’s of Service Marketing: A Comprehensive Guide
The 7Ps of service marketing are not just buzzwords; they are the backbone of creating a marketing strategy that resonates with customers and drives growth for service-based businesses. In a landscape where service marketing is becoming increasingly crucial, understanding these elements is more than just helpful—it’s essential. Whether you’re a small business or an established…
Understanding the Principles of Marketing: Key Concepts & Insights
Building a bridge without understanding the principles of engineering is impossible. It would likely collapse. Now, in the same way, attempting to run a business without knowing the principles of marketing is a recipe for failure. For anyone who wants to understand these principles, Philip Kotler’s seminal book, Principles of Marketing, is the best resource…
Importance of Service Marketing: Meaning, Uses, and Strategies
If you think that service marketing is just promoting intangible offerings, you’re wrong. It’s actually about creating exceptional experiences that keep customers coming back. Today, businesses across industries—whether tech, hospitality, or finance—are increasingly recognizing that service marketing is crucial for building strong relationships and driving growth. With the shift from product-based to service-based models, understanding…
What is Brand Marketing? Definition, Strategy & Examples
When you hear the term “brand,” what comes to mind? Is it the logo of your favorite product, the slogan you can’t forget, or the feelings you associate with a company? For many, brand marketing is simply about creating recognition—making sure customers remember your name. However, there’s much more to it. Brand marketing goes beyond…
44 Different Types of Marketing to Promote Your Brand
Marketing is the driving force behind the success of any product or service. Whether you’re launching a new product or growing an established brand, marketing is what ensures your message reaches the right people at the right time. It’s the powerful engine behind brand awareness, customer loyalty, and revenue generation. And without effective marketing, even…
What is the Service Marketing Triangle and How does it Work?
The Service Marketing Triangle is a powerful strategic tool that businesses can leverage to enhance their service offerings and create extraordinary customer experiences. It bridges the gap between company promises, employee delivery, and customer expectations, ensuring that the marketing process is aligned at every stage. In essence, it maps out how businesses can create a…
Marketing vs Advertising: Key differences with real world examples
When businesses try to reach their target audience, they often use terms like “marketing” and “advertising” interchangeably. However, there’s a huge difference between marketing and advertising, each serving unique functions within a company’s strategy. The debate of marketing vs advertising isn’t just about wordplay—understanding their differences can significantly impact a company’s approach to building its…
What is Service Marketing? A Comprehensive Guide
When you book a stay at a luxury hotel or consult a fitness trainer, you are engaging with ‘services’. Unlike physical products, services are experiences, interactions, and expertise that fulfill customer needs. Service marketing focuses on how these non-tangible offerings are promoted, delivered, and perceived. This intricate field is essential for businesses ranging from healthcare…
