Category: Marketing
Psychographic Segmentation Examples & How Brands Use Them
Ever Wonder Why You Click with Certain Brands Instantly? You’re scrolling through Instagram, half-distracted, when suddenly, bam, an ad hits you like it read your mind. It’s not just a product you like; it’s a vibe. It gets you. Not your age. Not your income bracket. You. This isn’t luck or coincidence. It’s psychographic segmentation…
IKEA Case Study: Strategy, Marketing, and Business Model
You’d be hard-pressed to find someone who hasn’t heard of IKEA. With over 400 stores in more than 50 countries, this Swedish brand has transformed from a modest mail-order business to a global icon in home furnishing. IKEA is more than just furniture. It’s a symbol of smart design, affordability, and immersive customer experience. Whether…
Top Brand Positioning Examples and Strategies
Some brands just own their space, you see their logo, and instantly feel something. That’s not an accident. It’s the result of sharp, strategic positioning. In this blgo, we’re breaking down real brand positioning examples that show how global icons crafted unforgettable identities. Whether you’re building a new brand or refining an old one, these…
Cadbury Case Study: Marketing Strategy, Campaigns & More
If you grew up in India, chances are Cadbury was more than just a chocolate brand, it was a part of your memories. From school victories to Diwali gifting, Cadbury has been present in countless everyday and extraordinary moments. This Cadbury case study explores how a 200-year-old British brand managed to root itself so deeply…
Zara Case Study: The Fast Fashion Giant’s Winning Strategy
In the world of fast fashion, one brand continues to stand in a league of its own, Zara. Whether you’re a marketer, startup founder, or just someone curious about how modern businesses scale rapidly, the Zara case study is more than just a tale of good clothes and sleek stores. It’s a masterclass in speed,…
Geographic Segmentation Examples & Strategy Guide
Let’s talk segmentation, because no one wants to market blindly anymore. Market segmentation has been around for ages. It’s the art (and science) of slicing your audience into meaningful groups so you can talk to each group more directly, more personally, and, if we’re being honest, more profitably. There are a few classic segmentation types:…
Key Functions of Branding in Marketing: A Complete Guide
Branding. It’s that subtle, almost invisible reason you’ll walk an extra block for “your” coffee shop, even though the café next door serves the exact same roast. It’s why you’ll spend more on a pair of sneakers from a brand you trust, or why you’ll order from a delivery app just because its notification made…
Apple Marketing Case Study: Lessons from the World’s Most Valuable Brand
Apple isn’t just a tech company. It’s a cultural force. From the moment you spot the glowing Apple logo on someone’s MacBook at a coffee shop to the unmistakable white earbuds dangling from a passerby’s ears, you know it’s Apple. That’s the power of branding. This Apple marketing case study dives deep into the core…
Branding vs Marketing: Why It’s Crucial to Know the Difference
Ever wondered why people happily pay ₹1,20,000 for an iPhone but hesitate at a ₹40,000 Android? Or why folks line up outside Nike stores for a new sneaker drop, even when there are cheaper and equally functional shoes available? That’s not just good marketing. That’s branding doing the heavy lifting. On the flip side, ever…
Spotify Case Study: Innovation, Strategy & Growth
You know a brand has made it when it becomes the thing people say instead of what they’re doing. Nobody says “I’m going to stream some music.”They just say, “Lemme put on Spotify.”Even if they’re using Apple Music. Spotify has become synonymous with music streaming, like Google is with searching. But that didn’t happen just…
