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Category: Marketing
What is Upselling? Benefits, Examples, and Techniques
Upselling is a powerful sales strategy that can significantly boost your revenue when implemented correctly. Whether you’re in retail, hospitality, software, or any other industry, upselling has the potential to increase both the value of a single transaction and customer satisfaction. But many new marketers have this one question: ” What is upselling exactly?” In…
Difference Between Upselling and Cross-Selling: Which One is Better?
Imagine a customer is about to purchase a basic smartphone online. As they check out, they see a prompt encouraging them to upgrade to a model with a better camera and faster processor. This suggestion nudges them to consider a better version of what they were already set on buying. However, before completing the transaction,…
9 Types of Positioning In Marketing
Ever wondered why some brands just seem to “click” with their audience while others fade into the background? Often, it’s a result of effective positioning in marketing. Think about it: brands that stand out have made a deliberate effort to occupy a unique spot in consumers’ minds, differentiating themselves from competitors and resonating with their…
5 Stages of Consumer Buying Process: An Ultimate Guide
When was the last time you went shopping for something big—say, a new phone or a car? If you think about it, the process wasn’t as simple as just picking an item and paying for it. First, there was the realization that you needed (or wanted) a new phone, then a deep dive into the…
What Is Cross-Selling? Best Strategies To Skyrocket D2C Revenue
Cross-selling remains one of the most successful strategies for boosting a brand’s revenue by adding value. But marketing newbies often ask, “What is cross-selling exactly?” So imagine you walk into your favorite coffee shop and order a cappuccino, and just as you’re about to pay, the barista asks, “Would you like a muffin to go…
The Difference Between Selling and Marketing: Are Both Equally Important?
Understanding the difference between selling and marketing is important for organizations striving for growth and success today. But many people get confused about them. While both are integral components of a business strategy, they serve distinct purposes and employ different techniques. This article explores these differences in detail, highlighting the significance of each function in…
Scope of Marketing: Nature, Importance and Career Opportunities
Marketing, in its simplest form, is about connecting with people and understanding their needs. Yet, as technology advances and consumer behaviour shifts, marketing has evolved into something much more complex and dynamic. Whether it’s crafting compelling content for a website or creating a brand experience in a store, marketing permeates every part of a business.…
What Is Growth Marketing? 6 Stages Of Growth Marketing
Growth marketing has become a famous term currently, especially among marketers aiming for rapid business success. Unlike conventional marketing, which often seeks immediate outcomes, growth marketing takes a more holistic approach. It’s centered on sustainable growth through ongoing experimentation, analysis, and optimization of every stage in the customer journey. It focuses on long-term growth through…
How to create an Omnichannel Marketing Strategy & What are its Benefits
The world of marketing has witnessed a lot of advancement and rapid evolution in the past decade. With this shift, users are spending more time than ever on digital platforms and every marketer must learn digital marketing. But there is still a substantial chunk of their time being spent consuming traditional media too. When making…
7 Genius Growth Marketing Strategies to Make you or your Brand Go Viral
The world of marketing and advertising, especially on digital media, has become massively crowded, and getting the attention of your audience has got more difficult than ever. So how do you stand out? The traditional outreach strategies and just putting up content isn’t going to make the cut because you as a company brand or…
