Category: Marketing Analytics

You’ve probably stared at that “Bounce Rate” metric on your Google Analytics dashboard at least once, wondering, “What does this number actually mean?” Is it good? Is it bad? Does it affect your SEO? More importantly, is there anything you can do about it? Understanding the bounce rate in Google Analytics isn’t just about deciphering…

The ability to extract actionable insights from data is no longer a niche skill—it’s a business imperative. Companies are drowning in data, and those who can make sense of it drive the future. Whether you’re a beginner trying to break into the world of data or a seasoned professional looking to sharpen your skills, choosing…

When it comes to digital marketing and tracking website performance, businesses often find themselves debating Google Tag Manager vs Google Analytics. When Google Tag Manager was introduced in 2012, it left many people puzzled. The concept of tag management was relatively unknown, and most didn’t understand how Google Tag Manager differed from Google Analytics, or…

Marketing analytics is important for guiding wise decision-making in the data-driven, fast-paced business world of today. Through the provision of a comprehensive analysis of diverse data sources, encompassing customer behaviour and engagement metrics, campaign performance, and market trends, marketing analytics enables organisations to make well-informed and strategic decisions. One of the key aspects of the…

Effective Marketing is not just about promoting and selling products. It is also the measurement of the impact each activity brings. And it involves attributing results to the various channels along the user journey. The specific discipline that deals with this kind of measurement is called Marketing Analytics. And it is really critical for every…