Category: Marketing

Goods and services form the backbone of any economy, but have you ever stopped to wonder how they differ? Goods are tangible items you can touch, feel, and own, like smartphones, cars, or your favorite book. Services, on the other hand, are intangible experiences or benefits, like a relaxing spa day, expert financial advice, or…

Imagine running a business where your customers keep coming back, not because they have to, but because they genuinely love what you offer. That’s the magic of Customer Relationship Marketing (CRM). It’s not just about making a sale; it’s about building a bond—a relationship that goes beyond transactions and into loyalty, trust, and even advocacy.But…

Selling things is no longer the only goal of modern marketing; instead, it involves forging deep connections, resolving actual issues, and crafting gripping narratives that appeal to consumers. Think about the last time you bought something online. Was it a catchy Instagram ad? A YouTube influencer raving about it? Or perhaps a personalized email that…

Having a fantastic product or service is only the first step today. The industry is intensely competitive. So, managing your product or service effectively is what will determine your level of success, and that’s where marketing management comes into play. It’s the key to building strong relationships between companies and their audiences is marketing management.…

Marketing isn’t just about selling products—it’s a reflection of how society communicates, consumes, and connects. From ancient bazaars where goods were bartered to today’s data-driven marketing strategies powered by AI, the evolution of marketing has mirrored humanity’s progress. In this blog, we’ll explore the rich history of marketing, the eras that defined its growth, and…

The 7Ps of service marketing are not just buzzwords; they are the backbone of creating a marketing strategy that resonates with customers and drives growth for service-based businesses. In a landscape where service marketing is becoming increasingly crucial, understanding these elements is more than just helpful—it’s essential. Whether you’re a small business or an established…

Building a bridge without understanding the principles of engineering is impossible. It would likely collapse. Now, in the same way, attempting to run a business without knowing the principles of marketing is a recipe for failure. For anyone who wants to understand these principles, Philip Kotler’s seminal book, Principles of Marketing, is the best resource…

If you think that service marketing is just promoting intangible offerings, you’re wrong. It’s actually about creating exceptional experiences that keep customers coming back. Today, businesses across industries—whether tech, hospitality, or finance—are increasingly recognizing that service marketing is crucial for building strong relationships and driving growth. With the shift from product-based to service-based models, understanding…

When you hear the term “brand,” what comes to mind? Is it the logo of your favorite product, the slogan you can’t forget, or the feelings you associate with a company? For many, brand marketing is simply about creating recognition—making sure customers remember your name. However, there’s much more to it. Brand marketing goes beyond…