Category: Marketing
Mastering the Omnichannel Customer Journey in 2025
You know that feeling when a brand just gets you?You’re scrolling Instagram and see a product ad that actually speaks to your taste. You click through to the website, where your size is already highlighted. Later, you get an email reminder, not spammy, just helpful. A few days go by, and when you walk into…
MakeMyTrip Case Study: Growth, Strategy & Digital Wins
If you’ve ever booked a flight or hotel online in India, there’s a good chance you’ve used it, or at least compared prices on it. But what’s more interesting than the bookings is how this company got here. MMT didn’t just pop up overnight. It built itself during a time when Indians were still figuring…
Ola Case Study: How Ola Transformed Indian Mobility
You know how, in India, getting from point A to B used to be a mini-adventure? You’d have to haggle with auto-walas, wait forever for a cab, and half the time, you’d end up paying more than you should. It wasn’t exactly smooth. That’s the world Ola entered back in 2010. What started as a…
Dollar Shave Club Case Study: Disruptive Marketing Success
Sometimes, all it takes is a clever idea, a bold marketing move, and a bit of humor to shake up an entire industry. That’s exactly what Dollar Shave Club did. If you’ve ever heard someone say “content marketing can build billion-dollar brands,” they’re probably thinking of DSC. Why should we study the Dollar Shave Club…
What is Marketing Automation? Complete Beginner’s Guide
If you’ve been around digital marketing even a little, you’ve probably heard the term “marketing automation” thrown around. It sounds a bit fancy, maybe even technical, right? Especially if you’re just starting out. But honestly, it’s not as complicated as it sounds. It’s basically using software to handle repetitive marketing tasks for you, like sending…
AI Personalization in Marketing: Strategies, Tools & Trends
Have you noticed how some brands just get you? Like when Spotify recommends that one song you didn’t know you needed. Or when Netflix shows a movie that weirdly matches your mood. Or when you visit an online store and, boom, they’re showing you exactly what you were thinking about buying. That’s not magic. That’s…
Reliance Jio Case Study: Marketing Strategy & Campaigns 2025
Remember that wild time when everyone was running around asking, “Did you get your Jio SIM yet?” Long queues outside Reliance stores. Friends passing around referral codes. Some people carrying two, even three phones, just to make sure they didn’t miss out on the free internet revolution. It was chaos, but the good kind. This…
Canva Case Study: Growth, Strategy & Marketing Success
If you’ve ever tried making a poster, a social media post, or even a pitch deck, chances are you’ve bumped into Canva. It’s pretty much everywhere these days. But Canva isn’t just a handy design tool, it’s one of the biggest success stories in the tech and marketing world. This Canva Case Study isn’t just…
Dunkin’ Donuts Case Study: Marketing, Strategy & Growth
When you think of Dunkin, what comes to mind first? Coffee? Donuts? Maybe even TikTok collabs. But behind that familiar pink-and-orange logo is one of the best examples of brand reinvention in recent years. From a small donut shop in Massachusetts to a global beverage giant, their journey is packed with clever marketing moves and…
Red Bull Case Study: Marketing, Branding & Growth Lessons
This isn’t just the story of an energy drink. This is how a small beverage brand turned itself into a global media empire, built a culture, and pretty much created a product category that didn’t even exist before. If you’re a marketer or entrepreneur, the Red Bull case study is one you have to study.…
