Category: Digital Marketing
45+ Best AI Tools for Digital Marketing to improve productivity and drive results
In digital marketing, artificial intelligence uses capabilities such as data collection and analysis, language processing, and machine learning to understand customer behavior and automate marketing tasks and decisions. AI encompasses a range of technologies that enable machines to mimic human intelligence, learn from experience, and make data-driven decisions. Digital marketing makes use of artificial intelligence…
Organic Marketing vs Paid Advertising – What should a brand focus on
Let’s settle the debate! In the fast-paced world of digital marketing, one question often sparks heated debates among marketers: Where should brands focus on – organic marketing vs paid advertising? It’s a topic that has garnered significant attention, with compelling arguments on both sides. In this blog post, we’ll dive deep into the realm of…
7 Reasons why you need a Landing Page
As a digital marketer, you already know the importance of having a strong online presence to attract and convert potential customers. While your website is undoubtedly a crucial element of your online strategy, have you considered creating a specific landing page to promote your products or services? A landing page is a standalone web page…
What is the difference between Performance Marketing and Digital Marketing?
Today, marketing is no longer a one-size-fits-all game. Businesses are navigating a landscape that’s constantly shifting – from changing algorithms to evolving consumer behaviors. Amid this flux, two terms get thrown around a lot: Digital Marketing and Performance Marketing. They often sound interchangeable, but they’re far from it. There is a distinct difference between Performance…
Retention Marketing 101 – How Brands Can Keep Customers Engaged and Coming Back for More
Retention marketing is a specific type of marketing where the focus is on keeping customers engaged and satisfied with a company’s products or services in order to prevent them from leaving. It is a key strategy for any brand looking to grow and sustain its customer base. One way to look at retention marketing is…
Best 14 Digital Marketing Books you need to read this year
The digital marketing world is evolving faster than one can imagine. Unless you want to be left behind, you need to adapt too. There are a lot of Digital Marketing Books and other content formats to help with that. However, it is not very easy to learn, adapt, make changes, and stay ahead of the…
Making a Digital Marketing Proposal – Step-by-Step Guide
Even though making a Digital Marketing Proposal is tedious and doesn’t always guarantee success, it is still the most important part of what a Digital Marketing Agency or a Freelancer does. The truth is, an agency can’t onboard a new client unless it shares a Digital Marketing Proposal with them and gets it approved. What…
Top 10 Digital Marketing Courses in Chandigarh – Fees & Curriculum
If you are looking for the best digital marketing course in Chandigarh, you have reached the right place. In this blog, we have listed the best digital marketing courses that you can join to learn digital marketing and become an expert. You will also be able to know the curriculum, contact details, and the fee…
Are Digital Marketing courses the only way to learn it? Or can you learn for free too?
Most people who want to learn digital marketing struggle with where to start. And rightly so. There is so much information on the internet that it can get overwhelming. There is no dearth of articles and Youtube videos of Digital Marketers explaining how to get started – and also subtly promoting their own digital marketing…
5 Tips to make Perfect Youtube Video Ads
The number of people streaming video content has been bigger than ever and it is clear that the attention is on video. This is also why video ads are one of the best-performing formats today. If you have been running Youtube video ads (or on Facebook / Instagram too) or if you plan to start…
