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Category: Advertising
Marketing vs Advertising: Key differences with real world examples
When businesses try to reach their target audience, they often use terms like “marketing” and “advertising” interchangeably. However, there’s a huge difference between marketing and advertising, each serving unique functions within a company’s strategy. The debate of marketing vs advertising isn’t just about wordplay—understanding their differences can significantly impact a company’s approach to building its…
8 Types Of Advertising: Effective Strategies for Success
Think of the last thing you bought. Now, ask yourself: why that brand? Why that product? Whether you realize it or not, advertising probably played a part. Advertising isn’t just a flashy TV commercial or a catchy jingle—it’s a powerful, strategic message that influences perceptions and drives choices. From the billboards on your commute to…
Scope of Advertising: An In-Depth Guide on Its Role, Importance, and Future Trends
Unlike a few decades back, advertising isn’t just an option anymore — it’s a necessity. With companies vying for consumer attention across a dizzying array of platforms, understanding the full scope of advertising is critical. Whether you’re a small business or a global brand, the effectiveness of your marketing strategy often hinges on how well…
7 Genius Growth Marketing Strategies to Make you or your Brand Go Viral
The world of marketing and advertising, especially on digital media, has become massively crowded, and getting the attention of your audience has got more difficult than ever. So how do you stand out? The traditional outreach strategies and just putting up content isn’t going to make the cut because you as a company brand or…
6 Remarkable Marketing lessons from FRIENDS TV Show
Inspiration can strike anytime and from anywhere. And as a marketer, it pays to be keen and ready to learn from any channel. The channel could be as direct as a marketing tutorial video on YouTube, or as unlikely as an iconic sitcom from 90’s and 2000s. There are hidden Marketing lessons from FRIENDS, the…
What is Advertising Copy – its Types, and Real-World Examples
If you have heard the phrase “Advertising Copy” for the first time, and are seeking better understanding on it, this article is your you. Picture this – You have learned running Faceboook Ads and so has your friend. You both decide to put your newfound superpower to good use by running actual ads so that…
