Author: Sakshi Jonwal
The Future of Digital Marketing: Trends & Predictions for 2025 and Beyond
As of February 2025, approximately 67.9% of the global population—equating to 5.56 billion individuals—are active internet users. This significant statistic highlights the deep integration of digital technologies into daily life. Over the past decade, digital marketing has evolved beyond basic email campaigns and static web pages, embracing sophisticated strategies powered by artificial intelligence, social media,…
11 Great Product Marketing Examples to Inspire Position in the Market
In today’s competitive time, having a great product might not be enough, you need strategic product marketing to position it effectively and capture the right audience. Product marketing is what bridges the gap between product development and customer adoption, ensuring that potential buyers understand the value, uniqueness, and impact of your offering. From global giants…
What Is Marketing Management? An Overview for Beginners
Imagine you have a great product, but no one knows about it. How do you get people to notice, trust, and buy from you? This is where marketing management comes in. Marketing management is all about planning and running smart strategies to promote a product or service. It’s not just about flashy ads—it’s about understanding…
What does a Product Marketing Manager do? Job Role & Salary
Did you know that most product launches—about 80%—end in failure? That’s a shocking number, but it highlights the importance of a Product Marketing Manager (PMM). These professionals make sure a product doesn’t just exist but actually succeeds in the market. Think of them as the storytellers and strategists behind every great product. They don’t just…
What is Marketing Mix Modeling (MMM)? How to Use it for Effective Measurement and its Examples
For any firm, not only improving the customer base, but also understanding how to spend a budget on marketing that yields maximum return is crucial during these days. This analytical method, also referred to as Marketing Mix Modeling (MMM), aims to assist firms regarding the impact of their marketing efforts on sales revenue, ROI, and…
20 Digital Marketing KPIs to Track Success in 2025
Did you know that businesses integrating both brand and performance marketing can see an ROI increase between 25% and 100%? (Source) Tracking the right digital marketing KPIs is essential for optimizing your marketing efforts and achieving sustainable growth. Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving its business…
What Is Marketing Mix? The 4 Ps of Marketing Explained
Marketing isn’t just about running ads or posting on social media—it’s a strategic approach to ensuring a product or service reaches the right audience at the right time. That’s where the marketing mix comes in. This concept forms the foundation of successful marketing and has helped businesses boost sales and build strong brands for decades.…
Real Estate Digital Marketing: 10 Strategies for Success in 2025
If you think digital marketing is only for online stores or tech companies, think again. It’s changing the game for the real estate industry, too. Whether you’re selling homes, offices, or land, the internet is now the go-to place for buyers and sellers. People aren’t just driving around looking for properties anymore—they’re searching online, comparing…
What is PPC in Digital Marketing? Pay-per-click Marketing
What if you could bring instant visitors to your website without waiting months for SEO to work? That’s exactly what PPC in digital marketing does. PPC, or pay-per-click advertising, is a way for businesses to show ads online and only pay when someone clicks on them. It’s like a shortcut to getting noticed on search…
30 Content Writing Examples to Inspire You
Good writing grabs attention, holds it, and gets the reader to take action. But what exactly does good content writing look like? 👀 And how can you write content that works? 🤔 If you’ve ever stared at a blank page, wondering what to write or how to improve your content, this guide is for you.…
