Author: Sakshi Jonwal

  • What is Accounting Rate of Return (ARR)?

    What is Accounting Rate of Return (ARR)?

    How do businesses figure out if an investment is worth the money? The Accounting Rate of Return (ARR) is one tool they use. It’s a simple way to measure how much return a business can expect from an investment based on profits rather than cash flow. ARR helps companies quickly decide whether a project is…

  • Product-Led Marketing: Let Your Product Sell Itself

    Product-Led Marketing: Let Your Product Sell Itself

    Have you ever signed up for a free trial, used a product, and then decided you couldn’t live without it? That’s product-led marketing in action! Unlike traditional marketing, which focuses on pushing a product through ads and promotions, product-led marketing puts the product at the center of growth. It allows new users to try the…

  • Top 30 AI Tools for Digital Marketing in 2025

    Top 30 AI Tools for Digital Marketing in 2025

    What if you could save time, get better results, and grow your business with less effort? AI tools are changing the way digital marketing works by handling tasks like ads, content creation, and customer interactions. These smart tools can analyze data, improve SEO, and even write posts for you. Whether you’re managing social media, email…