Author: Sakshi Jonwal
Red Ocean Strategy: Competing in Crowded Markets
Ever feel like your business is swimming with sharks, all fighting for the same customers? That’s the Red Ocean Strategy in action. In today’s crowded marketplace, most companies battle in these bloody waters, competing fiercely for limited market share while watching their profits shrink. Despite the rise of innovative approaches, the Red Ocean Strategy remains…
Instagram Ads Cost: How Much Do Instagram Ads Cost in India?
Thinking about running Instagram ads for your business but not sure how much they’ll cost? You’re not the only one wondering! Instagram has become super popular in India with millions of people checking their feeds every day. Businesses of all sizes are putting money into Instagram ads because they know their customers are spending hours…
What is Product Concept? Meaning, Examples & Key Differences
Why do some businesses care more about their products than their customers? This comes down to their basic marketing beliefs. While many companies today focus on what customers want, others think making the best product will naturally bring buyers. This product-focused approach is called the “product concept.” Knowing about the product concept matters for marketers…
Power BI vs Tableau: Key Differences, Features, Pros & Cons Compared
Ever tried making sense of your company’s data and felt completely overwhelmed by all the numbers and charts? You’re not alone. Today, businesses collect more data than ever before — but without the right tools, that data remains unused and confusing. That’s where Business Intelligence (BI) tools like Power BI and Tableau come in. These…
Societal Marketing Concept: Benefits, Examples & Key Pillars
Over the past few decades, marketing has evolved well beyond promoting products and services. Today, businesses are rethinking how they engage with consumers and the larger world. Enter the societal marketing concept. This approach goes beyond profit-making and focuses on creating meaningful value for consumers, society, and the environment. If you’re a business professional, CSR…
12 Types of Filters in Power BI That Make Reports Better
Want to make your Power BI reports more useful and focused? Filters are one of the best tools for drilling into your data and showing only what matters. Whether you’re a data analyst or building reports for decision-makers, the right filters help you present clear, meaningful insights. In this guide, we’ll break down the types…
What Is Firmographic Segmentation: Key Data for B2B Marketing Success
When it comes to B2B marketing, targeting the right companies is just as important as targeting the right individuals. But how can businesses effectively identify and group organizations with similar needs and traits? The answer lies in firmographic segmentation. This guide will explain what is firmographic segmentation, why it’s essential for B2B marketing, and how…
What is Multimodal AI? The Future of AI
Artificial intelligence is evolving at breakneck speed. Among all these advancements, multimodal AI is quickly becoming a buzzword in 2025. But what is Multimodal AI, and why is everyone in the tech world talking about it? Imagine an AI system that can understand text, images, audio, and video simultaneously, making its understanding of context and…
Blue Ocean Strategy: Meaning, Tools & Real World Examples
Ever felt like your business is drowning in a sea of competitors? Traditional markets today are increasingly crowded, with companies fighting for the same customers and slashing prices just to stay afloat. But what if there’s a way out? Enter Blue Ocean Strategy – a revolutionary approach that contrasts crowded “red oceans” of competition with…
Types of Advertising Agencies and Their Roles
Ever wondered why some ads make you reach for your wallet while others make you reach for the remote? The secret often lies behind the scenes—with the advertising agency a brand chooses. Modern advertising has evolved from simple newspaper ads to complex multi-channel strategies. Picking the right agency type isn’t just a business decision; it’s…
