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Author: Apurva Sharma
20 Best Digital Marketing Blogs Of 2025: Must-Read For Marketers
In the digital marketing space trends keep on changing every week. Missing a crucial industry shift is like a nightmare for a marketer. What worked yesterday might not work tomorrow, and keeping up with the latest trends, algorithms, and strategies is no longer optional—it’s a necessity. The good news? You don’t need to do this…
Types of Keywords in SEO: 10 Types Of Keywords To Skyrocket Your Rankings
In Search Engine Optimization (SEO), understanding the types of keywords in SEO helps you strategically use keywords for increasing your website’s visibility and driving traffic. Whether you’re new to SEO or looking to refine your approach, knowing the different types of keywords is critical for staying ahead in the highly competitive digital space. In this…
Google Tag Manager vs Google Analytics 4: Which one should you go with?
When it comes to digital marketing and tracking website performance, businesses often find themselves debating Google Tag Manager vs Google Analytics. When Google Tag Manager was introduced in 2012, it left many people puzzled. The concept of tag management was relatively unknown, and most didn’t understand how Google Tag Manager differed from Google Analytics, or…
The Scope of Marketing Analytics: Benefits, Importance and Opportunities
Marketing analytics is important for guiding wise decision-making in the data-driven, fast-paced business world of today. Through the provision of a comprehensive analysis of diverse data sources, encompassing customer behaviour and engagement metrics, campaign performance, and market trends, marketing analytics enables organisations to make well-informed and strategic decisions. One of the key aspects of the…
Significance of Marketing Research – Importance and its Future
Some companies seem to always know exactly what you want, sometimes even before you do? Well, that’s not magic—it’s marketing research at work. Today, the significance of marketing research can’t be overstated. It’s what helps businesses make informed decisions, stay competitive, and ultimately, win over customers. What is Marketing Research? Marketing research involves the systematic…
What Is Product Classification in Marketing: Types and Importance
Product classification in marketing categorizes products based on how and why consumers purchase them. For example you want to buy a shirt, a shopping good, for an interview. You will compare it with other shirts before buying and take your time deciding. But on the other hand if you are going to buy detergent, a…
Product Marketing vs Service Marketing – Key differences explained
While they might sound similar, there’s a distinct difference when it comes to Product Marketing vs Service Marketing. And because of this, they also differ in their objectives and strategies. So, if you think you can market for products and services the same way, you might be in for a surprise. Now, the first step…
