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Author: Apurva Sharma
5 Stages of Consumer Buying Process: An Ultimate Guide
When was the last time you went shopping for something big—say, a new phone or a car? If you think about it, the process wasn’t as simple as just picking an item and paying for it. First, there was the realization that you needed (or wanted) a new phone, then a deep dive into the…
8 Types Of Advertising: Effective Strategies for Success
Think of the last thing you bought. Now, ask yourself: why that brand? Why that product? Whether you realize it or not, advertising probably played a part. Advertising isn’t just a flashy TV commercial or a catchy jingle—it’s a powerful, strategic message that influences perceptions and drives choices. From the billboards on your commute to…
What Is Cross-Selling? Best Strategies To Skyrocket D2C Revenue
Cross-selling remains one of the most successful strategies for boosting a brand’s revenue by adding value. But marketing newbies often ask, “What is cross-selling exactly?” So imagine you walk into your favorite coffee shop and order a cappuccino, and just as you’re about to pay, the barista asks, “Would you like a muffin to go…
RICE Scoring Model: A Prioritization Framework For Product Managers
The RICE scoring model is a prioritization framework used to evaluate and prioritize tasks, projects, or features based on their potential impact and feasibility. RICE is an acronym that stands for Reach, Impact, Confidence, and Effort, which are the four key factors used to assess the viability of a project or task. This framework is…
Bounce Rate in Google Analytics: What It Is & How to Improve It
You’ve probably stared at that “Bounce Rate” metric on your Google Analytics dashboard at least once, wondering, “What does this number actually mean?” Is it good? Is it bad? Does it affect your SEO? More importantly, is there anything you can do about it? Understanding the bounce rate in Google Analytics isn’t just about deciphering…
Best Data Analytics Books to Level Up Your Skills in 2025
The ability to extract actionable insights from data is no longer a niche skill—it’s a business imperative. Companies are drowning in data, and those who can make sense of it drive the future. Whether you’re a beginner trying to break into the world of data or a seasoned professional looking to sharpen your skills, choosing…
The Difference Between Selling and Marketing: Are Both Equally Important?
Understanding the difference between selling and marketing is important for organizations striving for growth and success today. But many people get confused about them. While both are integral components of a business strategy, they serve distinct purposes and employ different techniques. This article explores these differences in detail, highlighting the significance of each function in…
Top 10 Digital Marketing Challenges with Solutions
So, you put hours into creating the perfect digital marketing strategy. You’ve followed the latest trends, executed a well-planned campaign, and invested in the right tools. But despite all your efforts, you’re still not getting the results you anticipated. This is how complex digital marketing can be. The constant evolution and fierce competition can make…
Advantages of Digital Marketing: Its Benefits In 2025
When it comes to growing your business, the word “marketing” often evokes thoughts of flashy ads and catchy slogans. However, the advantages of digital marketing go far beyond mere promotion; they can shape the very foundation of your business strategy and future. In a world where competition is fierce and consumer preferences shift daily, understanding…
Scope of Marketing: Nature, Importance and Career Opportunities
Marketing, in its simplest form, is about connecting with people and understanding their needs. Yet, as technology advances and consumer behaviour shifts, marketing has evolved into something much more complex and dynamic. Whether it’s crafting compelling content for a website or creating a brand experience in a store, marketing permeates every part of a business.…
