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Author: Apurva Sharma
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What is Conversion Rate? Formula and Tips to Improve it
Conversion rate is the heartbeat of any digital campaign, the compass guiding marketing decisions, and the proof of whether your strategies actually work. Yet, for many businesses, it remains elusive. So, what is conversion rate exactly, and how can you turn this knowledge into an actionable strategy that drives real results? Let’s understand everything there…
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What is a Product Line? Examples, Importance and Strategies
If you’ve ever wondered why popular brands maintain such a loyal following, the answer lies largely in their product line strategy. When done well, it doesn’t just offer variety; it becomes a powerful tool for attracting a broader audience, building brand loyalty, and driving profit. This guide dives deep into the concept of a product…
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What is a Landing Page? Importance, Examples and Best Practices
Whether you’re trying to generate leads, drive sales, or increase engagement with a campaign, your landing page is where the magic happens. But what is a landing page exactly, and how can it benefit your website? In this guide, we’ll dive deep into the concept of landing pages, how they work, their importance, and the…
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What is Brand Equity? Advantages, Examples, Models
Two products, almost identical in quality, price, and functionality, sit side by side on a store shelf. Yet, one outsells the other by a massive margin. The reason isn’t just about the product itself but rather the perception, the emotional connection, and the reputation that one brand has cultivated over time. This magic ingredient is…
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What is Product Mix? Strategies and Examples for Growth
When we think of a company’s success, we often think of the flagship products that put it on the map. But, behind every popular product is a strategic lineup called the product mix, a carefully crafted array of products designed to appeal to different customer needs and expand market reach. By understanding and optimizing your…
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What is Upselling? Benefits, Examples, and Techniques
Upselling is a powerful sales strategy that can significantly boost your revenue when implemented correctly. Whether you’re in retail, hospitality, software, or any other industry, upselling has the potential to increase both the value of a single transaction and customer satisfaction. But many new marketers have this one question: ” What is upselling exactly?” In…
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Difference Between Upselling and Cross-Selling: Which One is Better?
Imagine a customer is about to purchase a basic smartphone online. As they check out, they see a prompt encouraging them to upgrade to a model with a better camera and faster processor. This suggestion nudges them to consider a better version of what they were already set on buying. However, before completing the transaction,…
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Facebook Customer Feedback Score: Why It Matters and How to Improve It
Have you ever wondered why some businesses seem to thrive on Facebook while others struggle to gain traction? One significant factor that can make or break your advertising efforts on this platform is your Facebook Customer Feedback Score. This score doesn’t just impact your ad reach; it can also determine how much you’re spending on…
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9 Types of Positioning In Marketing
Ever wondered why some brands just seem to “click” with their audience while others fade into the background? Often, it’s a result of effective positioning in marketing. Think about it: brands that stand out have made a deliberate effort to occupy a unique spot in consumers’ minds, differentiating themselves from competitors and resonating with their…