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Author: Apurva Sharma
Significance of Marketing Research – Importance and its Future
Some companies seem to always know exactly what you want, sometimes even before you do? Well, that’s not magic—it’s marketing research at work. Today, the significance of marketing research can’t be overstated. It’s what helps businesses make informed decisions, stay competitive, and ultimately, win over customers. What is Marketing Research? Marketing research involves the systematic…
What Is Product Classification in Marketing: Types and Importance
Product classification in marketing categorizes products based on how and why consumers purchase them. For example you want to buy a shirt, a shopping good, for an interview. You will compare it with other shirts before buying and take your time deciding. But on the other hand if you are going to buy detergent, a…
Product Marketing vs Service Marketing – Key differences explained
While they might sound similar, there’s a distinct difference when it comes to Product Marketing vs Service Marketing. And because of this, they also differ in their objectives and strategies. So, if you think you can market for products and services the same way, you might be in for a surprise. Now, the first step…
