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Author: Apurva Sharma
What Is a Sales Funnel? Stages, Examples & Strategies Explained
Understanding your customer’s journey is critical for driving growth and maximizing revenue. This is where a sales funnel becomes indispensable. But many marketing and sales newbies have a recurring question. “What is a sales funnel exactly? And how is it different from a marketing funnel?” A sales funnel serves as a roadmap that illustrates how…
Retargeting vs Remarketing: Meaning, Difference, Strategies and Examples
In digital advertising, two terms often used interchangeably are remarketing and retargeting. Though closely related, they each have distinct strategies and methods for reaching potential customers. Understanding these differences is crucial for businesses that aim to boost conversion rates and grow their online presence effectively. In this guide, we will break down the meaning, examples,…
Keller’s Brand Equity Model: What it is and how to use it
A customer walks into a grocery store to buy butter. He bypasses 5 other options and heads straight for Amul butter. No hesitation, no second-guessing. Why? Because Amul isn’t just a name—it’s a promise, a feeling, and a trusted companion. Now this phenomenon doesn’t happen overnight. It’s the result of carefully crafted brand equity, and…
The Importance of Marketing in Business
Marketing nowadays is the backbone of any thriving business. Without it, even the best products can remain invisible, and the most innovative services can fail to gain traction. If you’ve ever wondered why some companies seem to effortlessly attract customers, and others struggle to gain visibility, the answer lies in the importance of marketing. In…
What is Content Marketing in Digital Marketing? The Ultimate Guide
Content marketing is the backbone of digital marketing. It’s not just a trend; it’s a strategic approach that empowers brands to connect with their audience through valuable, relevant, and consistent content. Whether you’re a business owner or a marketer, mastering content marketing in digital marketing can help build trust, educate customers, and ultimately drive sales.…
What is Quick Commerce: The Ultimate Guide
Some 5-6 years ago, when you used to crave Maggi at night and notice you ran out of it, you would just go to sleep and wait for the next day to get it. But things are different now with Blinkit, Zepto, and Instamart. With just a few taps, it’s at your doorstep in under…
What is a Plugin in WordPress? 12+ Best Plugins
How do websites go from plain and boring to dynamic, interactive, and feature-packed? It’s not magic—it’s the power of plugins. If you’ve been working with WordPress or considering starting, you’ve probably heard about plugins. But what is a plugin in WordPress, and why is everyone raving about them? Let’s understand and uncover their true potential.…
Email Newsletter Format: The Secret Sauce Behind High-Performing Campaigns
It’s Monday morning, and your inbox is overflowing. Amid the digital chaos, one email catches your attention. It’s visually appealing, easy to read, and flows so seamlessly that you actually enjoy consuming the content. What made this email stand out? It’s the email newsletter format. A well-structured email newsletter isn’t just about fancy graphics or…
Mastering B2B Lead Generation: A Comprehensive Guide to Boost Your Sales Pipeline
Imagine having a steady stream of qualified prospects knocking at your door, ready to buy what you’re selling. Sounds like a dream, right? That’s the magic of B2B lead generation, a critical strategy that fuels sales pipelines and drives long-term business success. Let’s take an in-depth look at B2B lead generation—from its fundamentals to advanced…
What is Conversion Rate? Formula and Tips to Improve it
Conversion rate is the heartbeat of any digital campaign, the compass guiding marketing decisions, and the proof of whether your strategies actually work. Yet, for many businesses, it remains elusive. So, what is conversion rate exactly, and how can you turn this knowledge into an actionable strategy that drives real results? Let’s understand everything there…
