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Author: Apurva Sharma
Penetration Pricing Strategy: A Comprehensive Guide
When it comes to launching a new product or service in a highly competitive market, businesses often face a critical challenge: how to attract customers and quickly gain market share. One effective approach that many companies use is the penetration pricing strategy. This pricing technique involves setting a low initial price to draw in customers,…
Digital Marketing for Doctors: Build a Strong Online Presence
The healthcare industry has undergone a significant shift in past few years. As patients increasingly turn to the internet to find healthcare providers, digital marketing has become essential for doctors. Whether you run a private practice, manage a clinic, or work in a specialized field, an effective digital marketing strategy can help you connect with…
What is ORM in Digital Marketing?
In today’s day and age, where online presence can make or break a brand, businesses must take charge of their reputation. This is where ORM comes into play. ORM, or Online Reputation Management, involves monitoring, analyzing, and improving how your business is perceived online. It’s more than just handling negative reviews—it’s about building a brand…
10 Digital Marketing Objectives to Skyrocket Your Business Growth
Businesses need a clear and strategic approach to their online presence today. At the core of every successful strategy lies a set of well-defined digital marketing objectives. These objectives provide direction, help track progress, and ensure that marketing efforts deliver measurable results. Whether you’re a startup or an established brand, understanding and setting these objectives…
10 Creative Product Launch Ideas: Make Your Next Launch a Success
Launching a new product is one of the most exciting moments for any business. But how do you ensure that your product launch stands out in a crowded marketplace? The right product launch ideas can help you create buzz, capture attention, and ultimately drive sales. Whether you’re introducing a new tech gadget, beauty product, or…
20 Best Digital Marketing Blogs Of 2024: Must-Read For Marketers
In the digital marketing space trends keep on changing every week. Missing a crucial industry shift is like a nightmare for a marketer. What worked yesterday might not work tomorrow, and keeping up with the latest trends, algorithms, and strategies is no longer optional—it’s a necessity. The good news? You don’t need to do this…
Types of Keywords in SEO: 10 Types Of Keywords To Skyrocket Your Rankings
In Search Engine Optimization (SEO), understanding the types of keywords in SEO helps you strategically use keywords for increasing your website’s visibility and driving traffic. Whether you’re new to SEO or looking to refine your approach, knowing the different types of keywords is critical for staying ahead in the highly competitive digital space. In this…
Google Tag Manager vs Google Analytics 4: Which one should you go with?
When it comes to digital marketing and tracking website performance, businesses often find themselves debating Google Tag Manager vs Google Analytics. When Google Tag Manager was introduced in 2012, it left many people puzzled. The concept of tag management was relatively unknown, and most didn’t understand how Google Tag Manager differed from Google Analytics, or…
The Scope of Marketing Analytics: Benefits, Importance and Opportunities
Marketing analytics is important for guiding wise decision-making in the data-driven, fast-paced business world of today. Through the provision of a comprehensive analysis of diverse data sources, encompassing customer behaviour and engagement metrics, campaign performance, and market trends, marketing analytics enables organisations to make well-informed and strategic decisions. One of the key aspects of the…
Significance of Marketing Research – Importance and its Future
Some companies seem to always know exactly what you want, sometimes even before you do? Well, that’s not magic—it’s marketing research at work. Today, the significance of marketing research can’t be overstated. It’s what helps businesses make informed decisions, stay competitive, and ultimately, win over customers. What is Marketing Research? Marketing research involves the systematic…
