Author: Apurva Sharma
Benefits of Social Media for Business
What if you could instantly connect with your customers, boost your brand visibility, and drive sales, all from your phone or computer? That’s the power of social media for business. Social media has become a game-changer for businesses in today’s world. No matter the size of your business, social media platforms like Facebook, Instagram, and…
What is the Kano Model?
The Kano Model is a tool that helps businesses understand what makes customers happy with a product. It shows which features customers expect, which ones make them happy, and which ones can surprise and delight them. The model divides features into five categories: Must-Have, Performance, Attractive, Indifferent, and Reverse. By using the Kano Model, businesses…
What Is the PDCA Cycle? A Product Management Framework
Did you know companies using the PDCA cycle can boost efficiency by up to 20%? The PDCA cycle—Plan-Do-Check-Act—is a simple yet powerful tool that helps product managers create better products and improve processes. It’s all about planning smart, testing ideas, and making improvements based on real results. In this blog, we’ll briefly break down the…
What is an LLM in Generative AI?
Generative AI has been a game-changer in the tech world, redefining how we interact with machines, create content, and solve complex problems. At the heart of this innovation is something called an LLM. 💡 Did you know that some of the most groundbreaking AI technologies you see today, like ChatGPT and DALL·E, are powered by…
What Is an Epic in Agile and How to Measure Its Progress?
In agile development, adaptability and iterative progress are paramount, and managing complex product features can be a challenge. As a product manager, you’re constantly navigating between the big picture, like delivering valuable products, and the day-to-day intricacies of development cycles. To strike the right balance, Agile introduces various structures that help manage scope, expectations, and…
What is a Product Portfolio? Meaning, Importance and Examples
Would you be willing to gamble your whole business on a single product? Most famous companies would not do this. This single product might do well, but there are many risks involved. This is also why they create a mix of products in their portfolio in order to reduce risk, get more clients, and expand…
What is a Product Disruptor? Meaning, Examples and Impact
Imagine a world where Blockbuster is still the king of movie rentals. Where Nokia’s classic phones are the height of mobile technology. Or where we flag taxis on the street instead of booking rides with a tap. Hard to imagine, right? That’s the power of product disruptors—innovations that don’t just compete; they change the game…
What is the Product Process Matrix? Comprehensive Guide
The product process matrix is like a roadmap that helps businesses understand how their products align with their production processes. Imagine building a house without a blueprint—you’d be lost, right? The same applies to managing products without understanding the relationship between what you’re making and how you’re making it. Hayes and Wheelwright introduced this handy…
Rational Agents in AI: Working, Types and Examples
Artificial Intelligence (AI) has transformed how machines interact with the world, and rational agents are at the heart of this transformation. These are systems designed to make decisions that maximize their chances of achieving specific goals, all while adapting to the information they gather. Whether it’s a navigation app finding the quickest route, a virtual…
Product Launch vs Feature Launch: Key Differences
Launching a product and introducing a feature may seem similar, but they are distinct processes with unique goals, strategies, and outcomes. A product launch involves introducing a completely new product to the market, targeting a wide audience, and often aiming to solve a major problem or fulfill an unmet need. In contrast, a feature launch…
