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Author: Apurva Sharma
44 Different Types of Marketing to Promote Your Brand
Marketing is the driving force behind the success of any product or service. Whether you’re launching a new product or growing an established brand, marketing is what ensures your message reaches the right people at the right time. It’s the powerful engine behind brand awareness, customer loyalty, and revenue generation. And without effective marketing, even…
20 Product Marketing Books Every Product Marketer Must Read
Product marketing is a booming field that requires a combination of strategic thinking, customer understanding, and practical skills. For product marketers, staying updated with the latest methodologies and insights is crucial. Books serve as a timeless source of knowledge, offering proven frameworks, real-world examples, and expert advice to sharpen your expertise. We have put together…
What Is the Service Marketing Triangle and How Does It Work?
The Service Marketing Triangle is a powerful strategic tool that businesses can leverage to enhance their service offerings and create extraordinary customer experiences. It bridges the gap between company promises, employee delivery, and customer expectations, ensuring that the marketing process is aligned at every stage. In essence, it maps out how businesses can create a…
Understanding the New Product Development Process: The 7 Stages Explained
Developing a new product is one of the most exciting and rewarding challenges for businesses. However, it’s also one of the most complex. The new product development process (NPD) involves various stages that require strategic thinking, market analysis, and precise execution. Whether you’re building a software product, a tangible consumer good, or even an innovative…
What Is Digital Marketing ROI: How to Measure It, Key Metrics and Calculation Methods
In digital marketing, tracking the effectiveness of every penny spent on ads, campaigns, and strategies is extremely importnant. Digital Marketing ROI is one of the most significant metrics to determine whether your efforts are paying off. Businesses often invest large sums into digital marketing campaigns, but without tracking ROI, it’s like sailing a ship without…
Marketing vs Advertising: Key differences with real world examples
When businesses try to reach their target audience, they often use terms like “marketing” and “advertising” interchangeably. However, there’s a huge difference between marketing and advertising, each serving unique functions within a company’s strategy. The debate of marketing vs advertising isn’t just about wordplay—understanding their differences can significantly impact a company’s approach to building its…
The Scope of Business Research: What Every Professional Should Know
Navigating the modern business environment requires more than intuition; it demands precise data and actionable insights. This is where the business research becomes indispensable. From analyzing market trends to understanding consumer behavior, business research serves as a foundation for informed decision-making.Imagine you’re about to launch a product into a competitive market. How confident would you…
What is Business Research?
Launching a product, entering a new market, or improving operational efficiency—business research is the foundation for success in these ventures. It transforms uncertainty into clarity and intuition into informed decisions. But what exactly does it entail, and how can you use it effectively? This guide will explore the ins and outs of business research: its…
What is Service Marketing? A Comprehensive Guide
When you book a stay at a luxury hotel or consult a fitness trainer, you’re engaging with services. Unlike physical products, services are experiences, interactions, and expertise that fulfill customer needs. Service marketing focuses on how these non-tangible offerings are promoted, delivered, and perceived. This intricate field is essential for businesses ranging from healthcare providers…
What Is a Sales Funnel? Stages, Examples & Strategies Explained
Understanding your customer’s journey is critical for driving growth and maximizing revenue. This is where a sales funnel becomes indispensable. But many marketing and sales newbies have a recurring question. “What is a sales funnel exactly? And how is it different from a marketing funnel?” A sales funnel serves as a roadmap that illustrates how…
