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Author: Apurva Sharma
Understanding the Principles of Marketing: Key Concepts & Insights
Building a bridge without understanding the principles of engineering is impossible. It would likely collapse. Now, in the same way, attempting to run a business without knowing the principles of marketing is a recipe for failure. For anyone who wants to understand these principles, Philip Kotler’s seminal book, Principles of Marketing, is the best resource…
Importance of Service Marketing: Meaning, Uses, and Strategies
If you think that service marketing is just promoting intangible offerings, you’re wrong. It’s actually about creating exceptional experiences that keep customers coming back. Today, businesses across industries—whether tech, hospitality, or finance—are increasingly recognizing that service marketing is crucial for building strong relationships and driving growth. With the shift from product-based to service-based models, understanding…
How to Become a Google Ads Specialist in 2025?
Any business that wants to grow today is investing in Google ads. Why? Well, to start, Google accounts for more than 90% of the global search engine market. With this, the need for Google Ads Specialists has increased. Picture this: You’re helping businesses grow by generating leads, increasing sales, and maximizing ROI with powerful and…
The Difference Between On-Page and Off-Page SEO
To succeed in SEO, you need a well-rounded strategy that incorporates two equally important components: on-page and off-page SEO. These two pillars of search engine optimization work together to boost your website’s visibility, credibility, and overall performance. But what exactly sets them apart, and how do they complement each other? In this guide, we’ll understand…
All Advantages and Disadvantages of SEO
SEO, or Search Engine Optimization, is one of the most powerful tools in the digital marketing world today. However, as businesses continue to strive for visibility in an ever-competitive online landscape, understanding the advantages and disadvantages of SEO becomes crucial for shaping an effective marketing strategy. While SEO promises long-term benefits, it isn’t always a…
Dropshipping vs Ecommerce: Differences, Similarities, Examples
Ecommerce and dropshipping have become two of the most popular business models for entrepreneurs. But when it comes to choosing the right one for your new online venture, how do you know which is better for you? Ecommerce and dropshipping both have distinct characteristics, advantages, and challenges that can affect your business success. Let’s break…
What is Brand Marketing? Definition, Strategy & Examples
When you hear the term “brand,” what comes to mind? Is it the logo of your favorite product, the slogan you can’t forget, or the feelings you associate with a company? For many, brand marketing is simply about creating recognition—making sure customers remember your name. However, there’s much more to it. Brand marketing goes beyond…
Business Research Methods: Definition, Types, and Examples
Why did Blockbuster fail while Netflix thrived? It wasn’t just about DVDs turning into streams. It was about business research(or a lack of it). Netflix saw a shift in how people consumed entertainment. They gathered data, analyzed behavior, and used business research methods to forecast trends. Blockbuster? They stuck to what they thought worked. In…
What is Positioning in Marketing: Types, Strategies and Benefits
You walk into a supermarket and pick a chocolate bar from dozens of options. Why did you pick that one? Was it because of its quality, its price, or how it made you feel? That moment of choice highlights the power of positioning—the art of influencing how a brand is perceived in the minds of…
Complete Go-To-Market (GTM) Strategy Framework: 2025 Plan
The business space is hyper-competitive right now. In a competitive space like this, a solid go-to-market strategy framework can make or break a new product launch. Every business, from a startup to an established enterprise, needs a well-thought-out plan that ensures its product or service reaches the right target market at the right time. Whether…
