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Author: Apurva Sharma
What is Upselling? Benefits, Examples, and Techniques
Upselling is a powerful sales strategy that can significantly boost your revenue when implemented correctly. Whether you’re in retail, hospitality, software, or any other industry, upselling has the potential to increase both the value of a single transaction and customer satisfaction. But many new marketers have this one question: ” What is upselling exactly?” In…
Difference Between Upselling and Cross-Selling: Which One is Better?
Imagine a customer is about to purchase a basic smartphone online. As they check out, they see a prompt encouraging them to upgrade to a model with a better camera and faster processor. This suggestion nudges them to consider a better version of what they were already set on buying. However, before completing the transaction,…
Facebook Customer Feedback Score: Why It Matters and How to Improve It
Have you ever wondered why some businesses seem to thrive on Facebook while others struggle to gain traction? One significant factor that can make or break your advertising efforts on this platform is your Facebook Customer Feedback Score. This score doesn’t just impact your ad reach; it can also determine how much you’re spending on…
9 Types of Positioning In Marketing
Ever wondered why some brands just seem to “click” with their audience while others fade into the background? Often, it’s a result of effective positioning in marketing. Think about it: brands that stand out have made a deliberate effort to occupy a unique spot in consumers’ minds, differentiating themselves from competitors and resonating with their…
Scope of Social Media Marketing: Career Opportunities and Future
Ever wondered why brands, from local startups to global giants, are so hooked on social media? It’s more than a trend—it’s a pivotal part of modern marketing strategies. Social media has transformed how companies interact with their audience, shifting the balance from traditional broadcast messaging to two-way, personalized engagement. But there’s much more to this…
5 Stages of Consumer Buying Process: An Ultimate Guide
When was the last time you went shopping for something big—say, a new phone or a car? If you think about it, the process wasn’t as simple as just picking an item and paying for it. First, there was the realization that you needed (or wanted) a new phone, then a deep dive into the…
8 Types Of Advertising: Effective Strategies for Success
Think of the last thing you bought. Now, ask yourself: why that brand? Why that product? Whether you realize it or not, advertising probably played a part. Advertising isn’t just a flashy TV commercial or a catchy jingle—it’s a powerful, strategic message that influences perceptions and drives choices. From the billboards on your commute to…
What Is Cross-Selling? Best Strategies To Skyrocket D2C Revenue
Cross-selling remains one of the most successful strategies for boosting a brand’s revenue by adding value. But marketing newbies often ask, “What is cross-selling exactly?” So imagine you walk into your favorite coffee shop and order a cappuccino, and just as you’re about to pay, the barista asks, “Would you like a muffin to go…
RICE Scoring Model: A Prioritization Framework For Product Managers
The RICE scoring model is a prioritization framework used to evaluate and prioritize tasks, projects, or features based on their potential impact and feasibility. RICE is an acronym that stands for Reach, Impact, Confidence, and Effort, which are the four key factors used to assess the viability of a project or task. This framework is…
Bounce Rate in Google Analytics: What It Is & How to Improve It
You’ve probably stared at that “Bounce Rate” metric on your Google Analytics dashboard at least once, wondering, “What does this number actually mean?” Is it good? Is it bad? Does it affect your SEO? More importantly, is there anything you can do about it? Understanding the bounce rate in Google Analytics isn’t just about deciphering…
