Author: Apurva Sharma

Let’s be honest! No one likes being sold to. Yet, for decades, businesses have relied on traditional product marketing: “Here’s our product, here’s what it does, now buy it.” But customers today? They’re tuning out that noise. They don’t care about what your product does; they care about how it fits into their lives. That’s…

Marketing has evolved dramatically over the years. Billboards, TV ads, and newspapers once dominated the scene. Now, social media, search engines, and influencer campaigns are leading the way. But which approach is better? Is traditional marketing outdated, or does it still hold value? Can digital marketing alone drive sustainable growth? In this guide, we’ll break…

Do you wonder how companies like Amazon know exactly what product recommendations to show you? It’s not magic; the answer lies in segmentation (a concept in marketing and product marketing). Companies use this to group people based on things like where they live, their age, what they like, and how they shop. This helps them…