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Author: Apurva Sharma
All Advantages and Disadvantages of SEO – Young Urban Project
SEO, or Search Engine Optimization, is one of the most powerful tools in the digital marketing world today. However, as businesses continue to strive for visibility in an ever-competitive online landscape, understanding the advantages and disadvantages of SEO becomes crucial for shaping an effective marketing strategy. While SEO promises long-term benefits, it isn’t always a…
Dropshipping vs Ecommerce: Differences, Similarities, Examples
Ecommerce and dropshipping have become two of the most popular business models for entrepreneurs. But when it comes to choosing the right one for your new online venture, how do you know which is better for you? Ecommerce and dropshipping both have distinct characteristics, advantages, and challenges that can affect your business success. Let’s break…
What is Brand Marketing? Definition, Strategy & Examples
When you hear the term “brand,” what comes to mind? Is it the logo of your favorite product, the slogan you can’t forget, or the feelings you associate with a company? For many, brand marketing is simply about creating recognition—making sure customers remember your name. However, there’s much more to it. Brand marketing goes beyond…
What is Business Research: Methods, Types & Examples
Why did Blockbuster fail while Netflix thrived? It wasn’t just about DVDs turning into streams. It was about business research—or a lack of it. Netflix saw a shift in how people consumed entertainment. They gathered data, analyzed behavior, and used business research methods to forecast trends. Blockbuster? They stuck to what they thought worked. In…
What is Positioning in Marketing: Types, Strategies and Benefits
You walk into a supermarket and pick a chocolate bar from dozens of options. Why did you pick that one? Was it because of its quality, its price, or how it made you feel? That moment of choice highlights the power of positioning—the art of influencing how a brand is perceived in the minds of…
Complete Go-To-Market (GTM) Strategy Framework: 2025 Plan
The business space is hyper-competitive right now. In a competitive space like this, a solid go-to-market strategy framework can make or break a new product launch. Every business, from a startup to an established enterprise, needs a well-thought-out plan that ensures its product or service reaches the right target market at the right time. Whether…
44 Different Types of Marketing to Promote Your Brand
Marketing is the driving force behind the success of any product or service. Whether you’re launching a new product or growing an established brand, marketing is what ensures your message reaches the right people at the right time. It’s the powerful engine behind brand awareness, customer loyalty, and revenue generation. And without effective marketing, even…
20 Product Marketing Books Every Product Marketer Must Read
Product marketing is a booming field that requires a combination of strategic thinking, customer understanding, and practical skills. For product marketers, staying updated with the latest methodologies and insights is crucial. Books serve as a timeless source of knowledge, offering proven frameworks, real-world examples, and expert advice to sharpen your expertise. We have put together…
What Is the Service Marketing Triangle and How Does It Work?
The Service Marketing Triangle is a powerful strategic tool that businesses can leverage to enhance their service offerings and create extraordinary customer experiences. It bridges the gap between company promises, employee delivery, and customer expectations, ensuring that the marketing process is aligned at every stage. In essence, it maps out how businesses can create a…
Understanding the New Product Development Process: The 7 Stages Explained
Developing a new product is one of the most exciting and rewarding challenges for businesses. However, it’s also one of the most complex. The new product development process (NPD) involves various stages that require strategic thinking, market analysis, and precise execution. Whether you’re building a software product, a tangible consumer good, or even an innovative…
