Apurva Sharma - Young Urban Project

10 Digital Marketing Objectives to Skyrocket Your Business Growth

Businesses need a clear and strategic approach to their online presence today. At the core of every successful strategy lies a set of well-defined digital marketing objectives. These objectives provide direction, help track progress, and ensure that marketing efforts deliver measurable results. Whether you’re a startup or an established brand, understanding and setting these objectives […]

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10 Creative Product Launch Ideas: Make Your Next Launch a Success

Product Marketing / Apurva Sharma

Launching a new product is one of the most exciting moments for any business. But how do you ensure that your product launch stands out in a crowded marketplace? The right product launch ideas can help you create buzz, capture attention, and ultimately drive sales. Whether you’re introducing a new tech gadget, beauty product, or

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20 Best Digital Marketing Blogs Of 2024: Must-Read For Marketers

Uncategorized / Apurva Sharma

In the digital marketing space trends keep on changing every week. Missing a crucial industry shift is like a nightmare for a marketer. What worked yesterday might not work tomorrow, and keeping up with the latest trends, algorithms, and strategies is no longer optional—it’s a necessity. The good news? You don’t need to do this

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Types of Keywords in SEO: 10 Types Of Keywords To Skyrocket Your Rankings

Search Engine Optimization / Apurva Sharma

In Search Engine Optimization (SEO), understanding the types of keywords in SEO helps you strategically use keywords for increasing your website’s visibility and driving traffic. Whether you’re new to SEO or looking to refine your approach, knowing the different types of keywords is critical for staying ahead in the highly competitive digital space. In this

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Google Tag Manager vs Google Analytics 4: Which one should you go with?

Marketing Analytics / Apurva Sharma

When it comes to digital marketing and tracking website performance, businesses often find themselves debating Google Tag Manager vs Google Analytics. When Google Tag Manager was introduced in 2012, it left many people puzzled. The concept of tag management was relatively unknown, and most didn’t understand how Google Tag Manager differed from Google Analytics, or

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The Scope of Marketing Analytics: Benefits, Importance and Opportunities

Marketing Analytics / Apurva Sharma

Marketing analytics is important for guiding wise decision-making in the data-driven, fast-paced business world of today. Through the provision of a comprehensive analysis of diverse data sources, encompassing customer behaviour and engagement metrics, campaign performance, and market trends, marketing analytics enables organisations to make well-informed and strategic decisions. One of the key aspects of the

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Significance of Marketing Research – Importance and its Future

Research / Apurva Sharma

Some companies seem to always know exactly what you want, sometimes even before you do? Well, that’s not magic—it’s marketing research at work. Today, the significance of marketing research can’t be overstated. It’s what helps businesses make informed decisions, stay competitive, and ultimately, win over customers. What is Marketing Research? Marketing research involves the systematic

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product classification - different types of products

What Is Product Classification in Marketing: Types and Importance

Product Management / Apurva Sharma

Product classification in marketing categorizes products based on how and why consumers purchase them. For example you want to buy a shirt, a shopping good, for an interview. You will compare it with other shirts before buying and take your time deciding. But on the other hand if you are going to buy detergent, a

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product vs service marketing differences

Product Marketing vs Service Marketing – Key differences explained

Product Marketing / Apurva Sharma

While they might sound similar, there’s a distinct difference when it comes to Product Marketing vs Service Marketing. And because of this, they also differ in their objectives and strategies. So, if you think you can market for products and services the same way, you might be in for a surprise. Now, the first step

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