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Author: Puneet Tandon
Performance Marketing and Digital Marketing: What’s the Difference?
As the digital marketing ecosystem continues to grow, it’s important to understand the different approaches to get maximum impact for your marketing efforts. Two popular approaches that are in high demand today are performance marketing and digital marketing. Performance marketing is a data-driven approach that focuses on driving specific valuable business actions, such as lead…
Retention Marketing 101 – How Brands Can Keep Customers Engaged and Coming Back for More
Retention marketing is a specific type of marketing where the focus is on keeping customers engaged and satisfied with a company’s products or services in order to prevent them from leaving. It is a key strategy for any brand looking to grow and sustain its customer base. One way to look at retention marketing is…
Introduction to Growth Marketing and Job Opportunities in the field
Growth Marketing or Performance Marketing is a form of data-driven digital marketing that focuses on identifying & testing strategies that bring growth to a business. It is a constant process of experimenting with different marketing tactics, analyzing the results, and iterating to improve performance. The role of a growth marketer is to always look for…
A Beginners Guide to Marketing Analytics in 2024
Effective Marketing is not just about promoting and selling products. It is also the measurement of the impact each activity brings. And it involves attributing results to the various channels along the user journey. The specific discipline that deals with this kind of measurement is called Marketing Analytics. And it is really critical for every…
6 Types of Instagram Ads You can Run
Instagram has become one of the most preferred social media platform for users, business owners and marketers alike. Many people are using it as a tool to boost their business using content and various types of Instagram Ads. But there are many who are not able to use this social media properly. They don’t know…
Making a Digital Marketing Proposal – Step-by-Step Guide
Even though making a Digital Marketing Proposal is tedious and doesn’t always guarantee success, it is still the most important part of what a Digital Marketing Agency or a Freelancer does. The truth is, an agency can’t onboard a new client unless it shares a Digital Marketing Proposal with them and gets it approved. What…
Top 10 Digital Marketing Courses in Chandigarh – Fees & Curriculum
If you are looking for the best digital marketing course in Chandigarh, you have reached the right place. In this blog, we have listed the best digital marketing courses that you can join to learn digital marketing and become an expert. You will also be able to know the curriculum, contact details, and the fee…
How to Create Backlinks for a New Website – Best 4 Ways
If you’re serious about ranking your website high on Google, one of the first things you need to focus on is increasing the amount of traffic to your website. One of the best ways to do this is by getting as many backlinks as possible. If you are new to Search Engine Optimization (SEO), you…
How to make Instagram Reels Ads: Step-by-Step Guide
When Instagram Reels had launched in 2020, nobody would have thought they would become so popular as they are now. With Instagram Reels Ads now being introduced, they are getting a lot more advertiser attention. For the uninitiated, Reels are 15 to 60-second micro-videos created in 9:16 resolution and can be viewed in the Reels…
How To Use Facebook Ad Library (Free) to Spy on Competitor Ads!
Are you looking to find out what ads your competitors are running on Facebook? Are you looking to get creative or copywriting inspiration from your competitors’ ads? Then you need to use Facebook Ad Library to find out exactly what your competitors are spending on Facebook Ads… And use this information to dominate your competition…
