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Author: Puneet Tandon
The Ultimate Guide to Marketing Attribution: Models, Tools, and Best Practices for Success
Marketing attribution is one of the most critical aspects of successful digital and performance marketing today. It helps you understand how various marketing channels contribute to your sales and conversions. Imagine you’re running multiple performance marketing ad campaigns across platforms like Google, Meta, Programmatic, X etc, and running non-paid campaigns via email marketing, SEO etc.…
Scope of Advertising: An In-Depth Guide on Its Role, Importance, and Future Trends
Unlike a few decades back, advertising isn’t just an option anymore — it’s a necessity. With companies vying for consumer attention across a dizzying array of platforms, understanding the full scope of advertising is critical. Whether you’re a small business or a global brand, the effectiveness of your marketing strategy often hinges on how well…
15 Effective SAAS Marketing Strategies: An Ultimate Guide
Software as a Service (SaaS) has revolutionized the way businesses and consumers interact with technology. However, marketing SaaS products requires a specialized approach due to its unique delivery model. In this comprehensive guide, we’ll dive deep into SaaS marketing, explore key strategies, channels, and best practices to help you scale your SaaS business. Whether you’re…
What is a Backlink Profile? Types and How to Create it
A backlink profile is an important part of SEO. These links bring visitors to your site and help search engines like Google decide how to rank your site. Knowing how your backlink profile works can improve your SEO strategy, increase your organic traffic, and boost your search engine rankings. For the best results, focus on…
12 Limitations of Marketing Research to remember while conducting it
Marketing research is a critical component in developing effective marketing strategies. It helps businesses understand their target audience, identify market trends, and make data-driven decisions. However, like any tool, marketing research has its limitations. In this blog post, we will explore the key limitations of marketing research, providing insights and real-world examples to help you…
Advantages and Disadvantages of Marketing Research
If you’re involved in business, you might be familiar with marketing research and its role in understanding target markets. Marketing research involves collecting and analyzing data related to marketing activities, strategies, and the effectiveness of campaigns. While it offers many benefits, like gaining valuable insights and making better decisions, it also comes with challenges. In…
Understanding the Scope of Marketing Research
Marketing research is an essential component of any successful marketing strategy. Unlike market research, which focuses on gathering data about the market size, competitors, and target audiences, marketing research focuses on understanding the effectiveness of marketing efforts, consumer behaviour, and brand positioning. In this blog post, we will explore the extensive scope of marketing research,…
Objectives of Marketing Research: Why is it done + Examples
Marketing research is a critical function in any business, guiding strategic decisions that can make or break a product or service in the marketplace. Unlike market research, which focuses on understanding the broader market, marketing research focuses on the specifics of marketing activities. It seeks to understand consumer behaviors, optimize campaigns, and refine strategies to…
How to Answer Behavioral Questions in Product Interviews: A Comprehensive Guide
Behavioral questions are a staple in job interviews. They help employers gauge how you handle real-life situations. Preparing for these questions is crucial for interview success. When interviewing for Product Management or Product Marketing roles, they help employers gauge how you handle various situations related to product development, team collaboration, and stakeholder management. Mastering these…
How to Become a Freelance Copywriter – Step by Step for beginners
Are you interested in a career where you can work from anywhere, set your own hours, and use your creativity to help businesses succeed? If you answered “yes”, becoming a freelance copywriter might be the perfect path for you. In this step-by-step guide, we will explore everything you need to know about becoming a successful…
