SELF-PACED COURSE
Google Tag Manager (GTM) Mastery Course - Zero to Hero in Tracking & Measurement
No Tech Skills Required!
Step-by-step training on set up and optimization of world's most popular tagging and measurement tool. Learn to connect all your marketing tools, and improve marketing ROI.
Become a certified Martech expert. All at your own pace.
📣
Mega Sale: 85% Applied
Rated 4.9/5
on Google
Mentored by:
Karan - Growth Specialist @ Young Urban Project
8+ years experience in growing brands by leveraging data and analytics.
4.9⭐
Google Rating
25+
VIDEO LESSONS
No Upsells
In-Depth
Lifetime
Access
Why you should enroll for this course
No Tech Background Needed
Simplified step-by-step video lessons make GTM easy, even for beginners.
Comprehensive Tracking Setup
Learn to connect Google Analytics, Facebook Pixel, and more—get every click and conversion tracked.
Practical focused Learning
25+ video lessons with real-world examples so you can implement what you learn immediately.
Premium Bonuses Worth ₹30,000
Access to code snippets, templates, and advanced use cases at no extra cost.
Lifetime Access
Revisit the course materials whenever you need a refresher—no time limits.
Get Certified
Add a valuable credential to your resume with our industry-recognized certification.
Why you need to master Google Tag Manager today?
Tracking user actions on your website is crucial for understanding your audience and making informed decisions. But when you try to set up Google Tag Manager (GTM), it feels like you’re drowning in a sea of complicated terms, codes, and connections.
You’re not alone — many people find GTM intimidating and overwhelming, especially those without a tech background.
Imagine losing valuable customer data because of an incorrectly set up tracking system. Imagine missing out on crucial insights that could have doubled your sales, simply because the process seemed too complex.
The frustration of trying to figure it all out on your own is real, and it’s costing you time, money, and peace of mind.
But what if setting up GTM could be as easy as following a simple recipe?
With our Google Tag Manager Course, you’ll get clear, step-by-step instructions that break down every aspect of GTM—no technical jargon, no guesswork.
You’ll learn how to connect Google Analytics, Facebook Pixel, and other tools seamlessly. By the end of the course, you’ll have a fully functioning tracking system that captures every valuable data point on your site. Plus, you’ll earn a certification to show off your new skills.
Introducing the most comprehensive Google Tag Manager Course Online
Here's the value you will get:
- 25+ Practical video lessons
- Step-by-step tracking guides for beginners and intermediates
- Code snippets for advanced tracking scenarios
- Industry-recognized certification
Course Curriculum
Learn everything about tracking and measuring with Google Tag Manager (GTM) with practical step-by-step guides.
- Introduction
- GTM Account Setup
- Dashboard Overview
- What are Tags
- What are Triggers
- What are Variables
- What is a Data Layer
- Connect website with GTM
- GA4 Setup
- Connect GA4 with GTM
- Creating and using constant variables
- Page tracking
- Link Click Tracking
- Button Click Tracking
- Scroll Depth Tracking
- Element Visibility Tracking
- Outbound Link Click Tracking
- Form Submission through Page URL
- Form Submission through Element Visibility
- Form Submission through Custom HTML Tag
- Google Ads – Installation
- Google Ads – Conversion Tag
- Google Ads – Remarketing Tag
- Facebook (Meta) Pixel – Installation
- Quora Pixel – Installation
- Pinterest Tag – Installation
- LinkedIn Tag – Installation
- Creating custom HTML tag for Cookies
- Test cookies using plugin
- Test cookies through inspect mode
- Creating 1st Party Cookie Variable
- Using Cookie variable as a trigger and tag
- How to delete cookies
- Difference between server side and client side tagging
- Benefits of server side tagging
- Hosting for server side tagging
- Creating a server-side container on GTM
- Connect sGTM container with server
- Sending data from client-side to server side
- Sending data from the client-side to platforms
- Installing templates
- Deploying tag on client-side
- Creating client and tag on server-side
- Setting base conversion API
- Setting Conversion API for specific events
- Creating custom javaScript variables
- Sending JavaScript variables to dataLayer
- Sending dataLayer variables to event parameters
🎉 80% off only for today
Enroll before 20th Sep, 11:59 PM to get Premium Bonuses worth ₹30,000
Get exclusive bonuses and resources to step up your GTM game
Bonus Masterclass 1
How to conduct an SEO Audit
Worth ₹10,000
Bonus Masterclass 2
Using Generative AI tools and plugins for SEO
Worth ₹10,000
Bonus Resource 3
Client SEO Audit template
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🎉 Enroll before 20th Sep, 11:59 PM to get bonuses worth ₹30,000 🎉
About our Google Tag Manager course
Do you want to go beyond basic marketing and start using the full potential of data in your marketing efforts? Our Google Tag Manager Course is your comprehensive guide to mastering this powerful tool. Whether you’re a digital marketing beginner, a Product Manager, a PMM or an experienced analyst, this course will equip you with the skills to track, measure, and optimize your online campaigns like a pro.
Learn from an industry expert (Karan K.) as we get into the fundamentals of Google Tag Manager, from creating tags and triggers to building complex data layers. You’ll gain a deep understanding of how to implement website tracking, conversion tracking, and event tracking to gather valuable insights about your audience.
Discover advanced techniques for optimizing your tag management strategy, including using variables, custom HTML tags, and server-side tags. You’ll learn how to set up cross-domain tracking, implement data layers for enhanced data collection, and troubleshoot common issues.
By the end of this Google Tag Manager course, you’ll be confident enough to make data-driven decisions, improve website performance, and achieve your marketing/product goals.
Who should enroll for this GTM course
Who need marketing analytics to make data-driven decisions
Who want to optimize their campaigns on the basis of data and improve ROI.
Who want to track user actions and improve their business performance through better data insights.
Who want to build a solid foundation in GTM and enhance their job prospects
Who want to monitor website performance, user engagement, and implement tracking for SEO campaigns
Who want to integrate various marketing tracking tools to uncover valuable user behaviour insights.
Who want to track user interactions with products, and gather insights for product improvement
Who want to monitor how users interact with design elements and optimize user experience.
What our learners say 😊 →
500+ learners have already enrolled
They are working with top brands across domains.
Karan Kathuria
Growth Marketing Specialist
Meet Your Mentor
- Seasoned Growth & Analytics specialist with 8+ years experience.
- Worked with brands such as PwC, Grip Invest, Competishun, Naam.ai, Crejo.fun, and others.
- Managed over 50 Crore in advertising budget
- Led comprehensive web and app tracking projects for multiple brands.
- Grew revenue by 275% with
Get Certified
Complete all modules successfully and receive a certificate. This certificate is:
- Official & Verified by Young Urban Project
- Shareable on LinkedIn and with employers
- Useful to enhance professional credibility
Quick Recap:
- 25+ hands-on video lessons
- Step-by-step tracking guides for beginners and intermediates
- Code snippets for advanced tracking scenarios
- Industry-recognized certification
And bonuses
- Premium Code Snippets Library: Worth ₹10,000—Access ready-to-use code snippets for advanced GTM setups.
- Exclusive GTM Community Access: Worth ₹15,000—Join a supportive community of fellow learners and experts to network.
Regular price: ₹9999 Only
₹1499 Only
GST applicable
- Launch Offer: Save ₹8500 today
- Enroll before 20th Sep 11:59 PM to get this offer
- Limited time offer only
Learn the inside out of Google Tag Manager and become a 0.1% Data-driven professional
Frequently Asked Questions
Q: What is Google Tag Manager, and why is it important?
Google Tag Manager (GTM) is a free tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or mobile app without needing to modify the code directly. It acts as a container for all your tags, enabling you to update and manage them from a central interface without relying on a developer.
Q: Why is Google Tag Manager important?
GTM simplifies the process of implementing and managing various tracking codes, reducing the need for constant developer support. This not only speeds up the process of launching marketing and analytics tools but also minimizes the risk of errors that can occur when manually adding code to your site. With GTM, you can efficiently track user behavior, measure campaign performance, and make data-driven decisions to optimize your website and marketing efforts. Whether you’re a business owner, marketer, or analyst, mastering GTM is crucial for gaining deeper insights into your audience and improving overall website performance.
Q: Can I really learn GTM without a technical background?
Absolutely! Our Google Tag Manager Mastery Course is designed for beginners, with step-by-step guides that make GTM easy to learn, even if you have no coding or web development experience. You’ll start with the basics and gradually move to more advanced setups, using real-world examples. By the end of the course, you’ll confidently manage GTM, gaining greater control over your website’s data—no prior technical knowledge needed.
Q: How is this course different from any other Google Tag Manager course online?
The Google Tag Manager Mastery Course by Young Urban Project is ideal for beginners, offering simple, step-by-step guides without assuming any technical background. It emphasizes hands-on learning with 25+ practical video lessons, covering both basic and advanced tracking setups like Google Analytics and Facebook Pixel. Unlike other courses, we provide lifetime access to materials, ₹30,000 worth of bonuses, and an industry-recognized certification, giving you everything you need to master GTM and showcase your skills.
Q: How long can I access the course?
You will have lifetime access to the course content.
Q: How will I get course access after making a payment?
You will get the login access for your course dashboard within a few minutes of making a purchase on your mail. If you are already enrolled in any other self-paced course by Young Urban Project, you will see the course added in your existing dashboard.
Q: I have made the payment but haven’t received any mail.
No worries. Just send a mail to hello[at]youngurbanproject.com and we will assist you at the earliest.
Q: Can I modify my enrolment or get a refund?
Due to the digital nature of our products, we do not offer modifications to the enrolment or refunds. We urge learners to go through the course details before making a purchase decision.
Q: Why should Marketers learn using Google Tag Manager?
Google Tag Manager (GTM) lets marketers manage and deploy tracking codes without needing developers. With GTM, you can:
Streamline campaign tracking across platforms like Google Analytics and Facebook Pixel.
Make data-driven decisions by tracking user interactions.
Gain flexibility and control by managing tags yourself.
Save time and resources by reducing reliance on developers.
Future-proof your skills in a data-driven marketing landscape.
GTM empowers you to optimize campaigns and gain deeper insights, driving better results.
Why should Product Marketers (PMMs) and Product Managers (PMs) learn Google Tag Manager?
Google Tag Manager (GTM) empowers Product Marketers and Product Managers with the ability to track user interactions and gather actionable insights without relying on developers. By learning GTM, PMMs can precisely measure the impact of their campaigns, optimize product messaging, and refine user experiences. For PMs, GTM offers the ability to monitor product usage, test features, and make data-driven decisions that enhance product performance and user satisfaction. In a fast-paced product environment, mastering GTM provides both roles with greater control, agility, and insight into user behavior, driving better outcomes for the product and the business.
Q: Why should UI/UX designers learn Google Tag Manager?
Google Tag Manager (GTM) helps UI/UX designers track user interactions with design elements in real-time, providing valuable insights into user behavior. By learning GTM, designers can test and refine their designs based on data, improve user experiences, and collaborate more effectively with marketing and development teams—all without needing to write code. This leads to more informed design decisions and a better overall user experience.
Start your success journey & become a a Martech expert!
Limited time offer. Enroll now before price increases.
