⌛️ Last few Seats Left! Apply Now! ⌛️

12-week Live Online Program

India's most Practical & Business-Focused Digital Marketing Program

For Founders & Entrepreneurs

Scale your business by becoming an AI-Powered expert in High-Paying Digital Marketing Skills like - Digital Strategy, SEO, Paid Advertising, Social Media Marketing, Automation, Analytics and more.

Live Classes | 1-on-1 Support | ROI-focused

Enrolments closing soon.

Classes start on:

15th Feb'25

Program duration

12 Weeks

Live weekend classes

70+ Hours

Cohort No.

25

Classes start on 15th Feb - Apply Now. Limited Seats. Classes start on 15th Feb - Apply Now. Limited Seats.

Why should you join this program?

Program Highlights

70+ Hours of Live Learning and interactive classes that simulate real classrooms.
Direct Access to Top Industry Experts from Google, Quillbot, Gozoop, Dentsu, Navi, and more.
Beginner to Advanced learning of Organic Marketing, Paid Advertising, Analytics, Automation and more.
Dual Certification in Advanced Digital Marketing, and GenerativeAI for Marketing mastery.

Practical assignments with each module for hands-on learning.
Capstone project with an actual brand to bring all your learnings to a real world challenge.
Lifetime support to assist you when you need the most - even after the program ends.
Lifetime Access to Class Recordings and a brilliant community of Marketers, Entrepreneurs, Agency Owners, and Freelancers.

Why learn Digital Marketing

The global digital marketing industry is valued at $780 Billion and is growing at 11% CAGR. This makes it one of the hottest business skills out there.
Whether you are an early-stage founder, or a seasoned entreprenur, or a Freelancer - it is no longer optional to know digital marketing.
By learning digital marketing, you can take the control of your business in your own hands.

Acquire paying customers or clients easily
Build high-converting, automated funnels
Automate marketing processed to improve CX
Get consistently relevant leads at scale
Drive your business' marketing strategy with confidence
Help your marketing teams & agencies deliver results
Stay updated with latest digital trends (like AI)

Our Alumni Work here

Get access to bonuses worth Rs. 50,000/- if you join within 24 hours.

This course has benefitted Founders of...

D2C Brands

Marketing Agencies

Hospitality Brands

SAAS Companies

Healthcare Brands

Jewellery Brands

Fashion Brands

And more++

Learn from our SuperTeam of mentors

Puneet T

Founder & Lead Mentor

Rushabh L

Ex-Google Ads Business Manager

Ayush A

VP - Performance Marketing

Amyn G

Vice President - Business

Pratik P

SEO Specialist

Ekta C

Head - Talent Development

Course Curriculum

The most in-depth and Business-relevant modules in market. Click to expand the modules.

Fundamentals & Digital Marketing Strategy

Importance of digital marketing for businesses
Traditional vs digital marketing
Key digital channels
Understanding Customer journey & DM Funnel
How to make a digital marketing plan
Target market research
Crafting communication for TG
How to do Media Selection
Creating lead capture systems
Building lead nurture systems
Making sales strategy on Digital platforms
Improving CX and LTV on digital
What is Retention marketing

Building No-code website & Landing Pages

In this module, we will be building web assets live in the class

Website fundamentals – Hosting & domain
Types of websites based on industry
TLDs & types of them
Domain name selection best practices
CMS basics and popular CMS options
How to install wordpress on hosting
Configuring WordPress in detail
Installing & building pages with Elementor

Building High-Converting Landing Pages:

Landing Pages vs web pages
Doing research for LPs with ChatGPT
Structure of million-dollar landing pages
Landing page copywriting with AI
Live – Making a fully functioning LP without code

Search Engine Optimization (SEO)

Fundamentals of SEO
Understanding working of Search engines
What are Crawling and Spiders?
What are Processing & Rendering?
What is Indexing?
Top Google Algorithm updates
Black Hat, White Hat, Grey Hat SEO
On-Page SEO and top factors
Using E-E-A-T, YMYL content
Keyword research with SEMRush
Using WordPress plugin – Rank Math
Optimising HTML tags
Understanding Technical SEO
Website architecture, speed and core web vitals
Schema Markup
Off-Page SEO and Link Building strategies
Using ChatGPT for SEO

Facebook & Instagram (Meta) Ads

This module will have 7-10 hours of learning (covering everything you need to run ROI-focused Meta Ads with latest strategies)

Benefits of Facebook & Instagram Ads
Ad Manager vs Business Manager
Setting up Ad Manager and billing
Meta policies to avoid getting banned
Ideal Campaign structure
Campaign objectives teardown
Audience research & Targeting with ChatGPT
Pixel & CAPI setup
ABO vs CBO/ACB Strategy
Result optimization strategy
Choosing the right budget
Ad creatives & Copywriting
Running Retargeting campaigns
LookAlike Custom Audiences
Sales & Lead Gen campaigns
Important Metrics, Analytics & Optimization
Horizontal & Vertical Scaling strategies

Google Ads - Search, Display, Youtube

Google Ads fundamentals
Goal types in Google Ads
Creating an Ad Account
How does Auction (real-time bidding) work in PPC
How does AdRank algorithm work
Key Bidding strategies
Search campaign setup
Keyword research & intent mapping with a live case study
Match types
DSA & RSA
Ad copywriting
Setting up conversion tracking & Attribution
Running Performance Max campaigns
Advanced optimization & scaling technoques
Display Ads and targeting
Running Youtube ad campaigns

Social Media and Content Marketing

Importance of social media as a part of marketing mix
5-step social media strategy
Product vs brand
Brand building models
Brand identity prism
How to build audience personas
SM Case studies
Cementing Brand Positioning
Setting social media KPIs for a brand
Setting social media KPIs for a brand
Establishing tone of voice
How to choose SM platforms
Content creation tools
Content publishing tools
Listening, Monitoring and ORM
Doing an Social Media Audit
Using ChatGPT for social media

Marketing Automation & WhatsApp Marketing

What is marketing automation and how can it help businesses
Daily-life examples of automation
No-Code automation fundamentals
Trigger vs Action events
No-code automation tools to deploy
Understanding Application Programming Interface (API)
Polling vs Webhooks
Building single-step workflows
Controlling data between multiple apps with multi-step workflows
Lead capturing and nurturing with automation
Automating Whatsapp for acquisition, retention, and LTV
Creating email autoresponder sequences

Email Marketing

Understanding permission-based marketing
Why is Email marketing necessary for businesses
Myths around Email marketing
What is Email Deliverability and what affects it
Selecting the right ESP – Email marketing tool
Creating an Email marketing framework for a business
Decoding “Lead Magnets”
How to create the perfect Lead Magnet
How to create the perfect Lead Magnet
Strategies to improve email open rate
Email sequences
Email Automation as a part of Marketing Funnel

Marketing Analytics - GA4, GTM

Identifying goals to track
UA vs GA4 and migration
Setting up GA4 and understanding dashboard
Important settings of property/data streams
Event tracking, Purchase tracking, Conversion modeling
Event parameters vs custom dimensions
User-scoped custom dimensions, User ID
Audiences in GA4
Integrations with Google Ads, Search Console
Standard and Custom reports
Segments, funnel analysis, cohort analysis
UTM tracking and attribution
Insights & reporting

E-commerce Marketing (for D2C)

This module covers marketing & advertising strategies for E-commerce and (D2C) companies.

Google Merchant Center
Connecting GMC with website (Shopify)
Updating and Managing products
Creating Google Shopping campaigns
Creating Meta Catalog
Running Meta Catalog ads
Analysis and strategy for exceptional performance
Scaling

LinkedIn marketing and personal branding

Using LinkedIn for marketing
Outreach strategies on LinkedIn
Generating leads via LinkedIn
Importance of Personal branding for business owners
Creating a personal branding statement
Setting up & optimising Linkedin profile
Using other social media platforms for professional branding
Content strategy for personal branding
Leveraging online and offline networking opportunities
Practical tips and live exercises

Capstone Project

Work on a real brand strategy brief to get real-world experience
You will be working in teams to simulate actual agencies or brand teams
Share your recommendations
Deploy similar strategies for your own business

Limited Seats. Apply now to avoid missing out!

What our learners say →

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Enroll today & Get Premium Bonuses worth ₹60,000

1:1 Program Support

Always have access to help when you truly need it - at your job or in your business. Access a dedicated program team that is always there to help you even after the course ends.

Worth ₹29,999

E-Books & Handouts

These super-valuable resources delivered over the course will take your digital knowledge to the next level. These will include strategy handouts, ready-reckoners, and done-for-you frameworks.

Worth ₹9,999

Premium VIP Community

Be a part of an intelligent community of Digital Marketers, Performance Marketers, Entrepreneurs, and Freelancers. Network with other learners and crack new opportunities.

Worth ₹19,999

Limited Seats. Enroll now to avoid missing out!

Master 20+ Tools

Get Hands-on experience on tools that are used in industry

Get Dual Certification by
Young Urban Project

On completion of this program, you will be awarded with certification in Advanced Digital Marketing and GenerativeAI for Marketing. They are:

What our learners say!

YUP is literally the BEST place to learn digital marketing. They have all key leaders from the industry who teach from real experience. They not only helped me 1-on-1 during the course but also after it. I was hired by my dream company because of their help. I’m truly blessed and thankful.

Laavanya Dandona - Alumni - Young Urban Project

Lavanya Dandona

Team Warikoo

The most interactive program I have ever attended! Getting to speak to the founders Puneet and Ekta from time to time even after the program was fantastic. They give you extra time during and after the program where you can discuss your digital marketing job, or business-specific queries! Extremely hands-on program!

Rohit Parigi

Colive

I joined YUP with zero knowledge and walked away with the tools and most importantly, the curiosity to go deeper into digital marketing world. The mentors have structured the sessions in a way that speaks volumes about their rich experience and their love for teaching. There maybe a million courses out there, but if Mentors are what you're looking for, you join YUP.

Kalash Shetty

Growth Factory

I found this course immensely helpful. I have already started implementing learning from the course in my work. I say this with confidence as I opted for this course after a lot of research and after wasting a lakh at another digital marketing institute. I recommend this to anyone who wants to gain expertise in digital marketing.

Reema Pawa - Alumni - Young Urban Project

Reema Pahwa

Cisco

Meet our learners, who have transformed their careers

70% SALARY HIKE

Shruti P

Got a 70% hike within a month of course completion through our placement guidance.

40% SALARY HIKE

Ajay R

Joined as Senior Director - Brand Marketing at a Fintech Unicorn after the course.

60x ROI

Amit D

Achieved 60x Return on Investment for his hospitality business via Digital Marketing.

35% SALARY HIKE

Prithvi C

Got 35% hike and joined as Head - Growth Marketing with a top A.I startup.

Want to begin your success story? Join the next cohort now.

Limited Seats. Enroll now to avoid missing out!

Why you should join this course

You can join this if you are a:

Working Professional

Business Owner

Students or Fresher

Freelancer or Agency Owner

🔽 Download Brochure 🔽

Please check that your details are correctly entered in order to receive the brochure.

Join India’s Most In-depth & Practical Digital Marketing Program and get:

Access to an exclusive SuperTeam of Digital Marketing expert mentors
100% Practical Live classes
Lifetime access to class recordings, handouts and other materials.
Super In-depth curriculum to make you business-ready in just 12 weeks
Practical assignments to get hands-on learning
A Verified certificate
Dedicated support even after the course ends
Lifetime access to Premium YUP community
Access to YUP Perks - discounted courses, free workshops and more

This is the hands-down the best outcome-driven course in market. Here's why:

Young Urban Project

100% Live Interactive Classes
Multiple specialist mentors for each module
Practical, Industry-relevant curriculum
Get your queries answered in anytime
Dedicated support for business owners
Get support even after the course ends
Lifetime access to recordings & resources
Access to a premium & recruitment community

Other courses

Exclusive VIP Community,
to help you solve all your doubts!

Get access to Top Digital Experts

You won't have to worry about raising your queries & doubts to unqualified team members. You will get direct access to the expert mentors on Phone, Email and Chat.

Active Alumni Community

A lot of our learners have found their next job, or hired team members, or got clients for their freelance business - all from our alumni community.

1:1 Support Even After the Course

We believe the real challenge begins after the classes get over and you start implementing your learnings at your job or business. That's why we promise to be there for you during and after the course.

Lifelong Community Perks

When you join the Advanced Digital Marketing Course, you get an exclusive access to discounts of other courses, and you get select free workshops & masterclasses.

Apply Now Before the Seats Are Gone:

Last few seats left. Apply now to avoid missing out.

Frequently Asked Questions

What is this course about?

This course is for Business Owners/Founders/Entrepreneurs who wants to master the most in-demand and popular digital marketing skills. It is for anyone who wants to use these skills to scale their business in a proven strategic manner.

Is this a Live Online Course?

This is a 100% Live and Online Course. You do not need to travel anywhere to attend classes.All classes take place on Zoom or Google Meet.

Do I need any previous knowledge or experience in Digital Marketing?

No, you don’t need any previous experience in digital marketing. We will cover everything from the beginning. Even if you have zero knowledge, we will still get you up to speed.

What are the class timings?

Each workshop will be 3 hours long on both Saturday & Sunday for 12 Weeks. The workshops timings are 10 AM to 1 PM. Some classes for elaborate topics can go longer.

Will I get a certification after completing this course?

Yes, you will get an industry recognized certification from Young Urban Project.

Who will be the faculty in the course?

You will get trained by multiple industry experts who have been working with top companies and have been helping some of the largest brands, in India and globally, grow.

The trainers mentioned are indicative and might change as per the availability and course requirement.

Will I get the recordings of live classes?

Yes, you will get lifetime access to the recordings of live classes. The recordings will be available on your learner dashboard on the same day. Even if you miss any live class, you will be able to catchup from the recordings.

And the best part, you have lifetime access to the recordings.

What if I have doubts while implementing my learnings?

You will be able to leverage the mentors and the community through program managers and through a private group, not only during the course, but also after it. During the course, you will also get weekly progress update calls from team Young Urban Project.

Is there an EMI option available for the fee payment?

Yes. We have an EMI options available via Credit Cards, Specific Debit Cards and NBFC partners. When you speak to our team, please share your requirement of an EMI plan and they will assist you.

Do you offer refunds or cohort transfers?

Due to the nature of our digital products and this being a limited seat based course, we do not offer any refunds or cohort transfers. We advise you to be thorough with the course details before making a purchase decision.

Start your Digital Marketing Success Journey Today

Limited Seats. Apply now to avoid missing out!

contact us at he***@yo***************.com

This site is not a part of the Facebook website or Meta Platforms, Inc. Additionally, this site is NOT endorsed by Facebook or Instagram in any way. 'Facebook' & 'Instagram' are trademarks of Meta Platforms, Inc..

Mumbai 400064

⌛️ Last few Seats Left! Apply Now! ⌛️

India's most Practical & Business-Focused Digital Marketing Program

Live Classes | 1-on-1 Support | ROI-focused

Classes start on:

Program duration

Live weekend classes

Cohort No.

Classes start on 15th Feb - Apply Now. Limited Seats. Classes start on 15th Feb - Apply Now. Limited Seats.

Why should you join this program?

Program Highlights

Why learn Digital Marketing

Our Alumni Work here

This course has benefitted Founders of...

Learn from our SuperTeam of mentors

Puneet T

Founder & Lead Mentor

Rushabh L

Ex-Google Ads Business Manager

Ayush A

VP - Performance Marketing

Amyn G

Vice President - Business

Pratik P

SEO Specialist

Ekta C

Head - Talent Development

Course Curriculum

The most in-depth and Business-relevant modules in market. Click to expand the modules.

Limited Seats. Apply now to avoid missing out!

What our learners say →

Enroll today & Get Premium Bonuses worth ₹60,000

1:1 Program Support

Worth ₹29,999

E-Books & Handouts

Worth ₹9,999

Premium VIP Community

Worth ₹19,999

Limited Seats. Enroll now to avoid missing out!

Master 20+ Tools

Get Dual Certification byYoung Urban Project

What our learners say!

Meet our learners, who have transformed their careers

Shruti P

Ajay R

Amit D

Prithvi C

Want to begin your success story? Join the next cohort now.

Limited Seats. Enroll now to avoid missing out!

Why you should join this course

You can join this if you are a:

Working Professional

Business Owner

Students or Fresher

Freelancer or Agency Owner

🔽 Download Brochure 🔽

Please check that your details are correctly entered in order to receive the brochure.

Join India’s Most In-depth & Practical Digital Marketing Program and get:

This is the hands-down the best outcome-driven course in market. Here's why:

Young Urban Project

Other courses

Exclusive VIP Community,to help you solve all your doubts!

Get access to Top Digital Experts

Active Alumni Community

1:1 Support Even After the Course

Lifelong Community Perks

Apply Now Before the Seats Are Gone:

Frequently Asked Questions

Start your Digital Marketing Success Journey Today

Limited Seats. Apply now to avoid missing out!

This site is not a part of the Facebook website or Meta Platforms, Inc. Additionally, this site is NOT endorsed by Facebook or Instagram in any way. 'Facebook' & 'Instagram' are trademarks of Meta Platforms, Inc.. Mumbai 400064

Chat with our team

Get Dual Certification by
Young Urban Project

Exclusive VIP Community,
to help you solve all your doubts!

This site is not a part of the Facebook website or Meta Platforms, Inc. Additionally, this site is NOT endorsed by Facebook or Instagram in any way. 'Facebook' & 'Instagram' are trademarks of Meta Platforms, Inc..

Mumbai 400064